Willians De Abreu
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Willians De Abreu Email & Phone Number

Digital Banking & Financial Services | Product Design Lead, Product Design Manager (UED) at ASA
Location: São Paulo, São Paulo, Brazil 15 work roles 2 schools
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✓ Verified May 2026 3 data sources Profile completeness 100%

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Current company
ASA
Role
Digital Banking & Financial Services | Product Design Lead, Product Design Manager (UED)
Location
São Paulo, São Paulo, Brazil
Company size
46 employees

Who is Willians De Abreu? Overview

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Quick answer

Willians De Abreu is listed as Digital Banking & Financial Services | Product Design Lead, Product Design Manager (UED) at ASA, a company with 46 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Willians De Abreu.

Willians De Abreu previously worked as Principal Product Designer at Asa and Partner | Product Design Lead Digital Banking at XP INVESTIMENTOS at Xp Investimentos. Willians De Abreu holds Post Graduated In Marketing And Advertising Communication from Faculdade Cásper Líbero.

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ASA

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Profile bio

About Willians De Abreu

With over 20 years in digital product design and user experience, I excel in creating innovative solutions that meet customer needs and drive business goals.I specialize in full-stack design, including product design, research, UX, and team management. My experience spans top brands like XP Inc., Santander, Bradesco, GM, Chevrolet, HP, Telefônica Vivo, Johnson & Johnson, Hasbro, Centauro, Honda, Fiat, Suvinil, Carrefour, and others. At Banco XP, I played a crucial role in scaling the bank from zero to over half a million active clients by optimizing digital banking services such as XP Credit, Transfers, Payments, and Pix.I utilize a diverse set of tools and methodologies, including A/B testing, heatmaps, and advanced data analysis, to validate designs and ensure alignment with strategic goals. My postgraduate degree in Marketing and Communication focused on Neuroscience, an MBA in Investments, and a specialization in AI, combine design expertise with a deep understanding of strategy and branding, enriching his ability to craft market-focused and functional solutions.My mission is to create more personalized and efficient user experiences, delivering products that are both functional and enjoyable.

Listed skills include Digital Strategy, Art Direction, Integrated Marketing, Advertising, and 16 others.

Current workplace

Willians De Abreu's current company

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ASA
Asa
Digital Banking & Financial Services | Product Design Lead, Product Design Manager (UED)
Website
asainvestments.com
Employees
46
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15 roles

Willians De Abreu work experience

A career timeline built from the work history available for this profile.

Principal Product Designer

Current
Asa

São Paulo, Brazil

Dec 2024 - Present

Partner | Product Design Lead Digital Banking At Xp Investimentos

Xp Investimentos
Aug 2021 - Feb 2023

Partner | Designer Lead Financial Services At Xp Investimentos

Xp Investimentos
Aug 2020 - Feb 2023

Partner | Designer Specialist At Xp Investimentos

Xp Investimentos

Sao Paulo, Brazil

I'm responsible for the usability of the New Financial Services XP Investments.

Jul 2019 - Aug 2020

Designer Specialist

Xp Investimentos

São Paulo, São Paulo, Brazil

I'm responsible for the usability of the New Financial Services XP Investments.

Mar 2018 - Jul 2019

Senior Product Designer | Concept Developer

Lab Brain | Strategic Communication

São Paulo Area, Brazil

Responsible for developing concepts and creative strategies to improve the brand value for products and interactive advertising always inspired by the behavior between brands and customers.

Jun 2016 - Mar 2018

Head Of Creative

Meza® - Brand Therapy™ To Engage

São Paulo Area, Brazil

Leading all creative team working for clients such as:. Santander. Sistema Anglo de Ensino. DuPont. Accor. Sodexo

Jan 2017 - Feb 2018

Creative Director

Urban Summer

São Paulo Area, Brazil

Leading all creative team working for clients such as:. Santander. Johnson & Johnson. Hasbro. Audi. Cervejaria Júpiter

Aug 2015 - Aug 2016

Senior Product Designer

Freelancer

São Paulo Area, Brazil

Communication and brand planning, including business strategy, interactive advertising in the internet and new medias.Please visit my website at williansdeabreu.com, there you can also check my work!

Jul 2015 - Aug 2015

Product Designer Coordinator

Tritone Interativa

São Paulo Area, Brazil

I worked with digital projects concept of Bradesco, Atento and Telefonica | Vivo.

Mar 2013 - Jul 2015

Senior Product Designer

Sunset Comunicação

São Paulo Area, Brazil

I worked with digital projects of Nextel and Fiat.

Sep 2012 - Dec 2012

Senior Product Designer

Agência Salve_

Sao Paulo

I worked with digital project of MSD Brasil.

Sep 2012 - Nov 2012

Teacher Of The Virtual Campus

Cruzeiro Do Sul University

São Paulo Area, Brazil

Teacher of the Virtual Campus courses in Advertising.

Sep 2011 - Oct 2012

Senior Visual Designer

Tv1.Com

São Paulo Area, Brazil

I worked with digital projects of Semp Toshiba, Suvinil, Carrefour, Pernod Ricard, O Boticario and Ambev.

Jul 2010 - Aug 2012

Creative Art Director

Publicis Brasil

Sao Paulo Area, Brazil

I worked with digital projects for Chevrolet, GM, Centauro, ByTennis, Sodexo and Whisky Teachers.

Feb 2008 - Jul 2010
Team & coworkers

Colleagues at ASA

Other employees you can reach at asainvestments.com. View company contacts for 46 employees →

AE Anderson E. Gomes Anderson E. Gomes Colleague at Asa São Paulo, São Paulo, Brazil, Brazil View → MN Marcelo Nantes De Souza Marcelo Nantes De Souza Colleague at Asa São Paulo, São Paulo, Brazil, Brazil View → JD Jaqueline De Carvalho Silva Jaqueline De Carvalho Silva Colleague at Asa São Paulo, São Paulo, Brazil, Brazil View → DR Dimas Ramos Dimas Ramos Colleague at Asa São Paulo, São Paulo, Brazil, Brazil View → TN Tiago Neres Tiago Neres Colleague at Asa São Paulo, São Paulo, Brazil, Brazil View → CM Couto Mariana Couto Mariana Colleague at Asa São Paulo, São Paulo, Brazil, Brazil View → AM Aloisio Matos Aloisio Matos Colleague at Asa São Paulo, São Paulo, Brazil, Brazil View → LL Lucelder Locio Romeu Lucelder Locio Romeu Colleague at Asa Recife, Pernambuco, Brazil, Brazil View → CM Carlos Miguel Costa Carlos Miguel Costa Colleague at Asa São Paulo, Brazil, Brazil View → FB Fernanda Barbosa, Cfp® Fernanda Barbosa, Cfp® Colleague at Asa São Paulo, São Paulo, Brazil, Brazil View →
2 education records

Willians De Abreu education

Mba Em Investimentos E Private Banking

Ibmec
FAQ

Frequently asked questions about Willians De Abreu

Quick answers generated from the profile data available on this page.

What company does Willians De Abreu work for?

Willians De Abreu works for ASA.

What is Willians De Abreu's role at ASA?

Willians De Abreu is listed as Digital Banking & Financial Services | Product Design Lead, Product Design Manager (UED) at ASA.

Where is Willians De Abreu based?

Willians De Abreu is based in São Paulo, São Paulo, Brazil while working with ASA.

What companies has Willians De Abreu worked for?

Willians De Abreu has worked for Asa, Xp Investimentos, Lab Brain | Strategic Communication, Meza® - Brand Therapy™ To Engage, and Urban Summer.

Who are Willians De Abreu's colleagues at ASA?

Willians De Abreu's colleagues at ASA include Anderson E. Gomes, Marcelo Nantes De Souza, Jaqueline De Carvalho Silva, Dimas Ramos, and Tiago Neres.

How can I contact Willians De Abreu?

You can use AeroLeads to view verified contact signals for Willians De Abreu at ASA, including work email, phone, and LinkedIn data when available.

What schools did Willians De Abreu attend?

Willians De Abreu holds Post Graduated In Marketing And Advertising Communication from Faculdade Cásper Líbero.

What skills is Willians De Abreu known for?

Willians De Abreu is listed with skills including Digital Strategy, Art Direction, Integrated Marketing, Advertising, Social Media, Digital Marketing, Creative Strategy, and Interactive Advertising.

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