Willie Roberson is a Director in FGS Global’s Digital Strategy Division where he orchestrates advocacy, reputation, and brand campaigns across organic and paid digital platforms. Tasked with client relationship management, Willie works across our Research, Insights, Creative Services, Media Planning, and Analytics teams to develop impactful strategies for clients with measurable results. He led the digital component of FGS Global's pro-bono support for the prosecution of George Floyd’s murder, which won the Public Relations Society of America’s top honors, the Best of Silver Anvil Award, and the SABRE Award for best in crisis management. Willie’s background also includes work at Revolution Messaging, DCI Group, New Jersey Democratic State Committee, New Jersey Governor’s Office, and The Leadership Conference on Civil and Human Rights.A native of South Brunswick, New Jersey, and avid believer in “Central Jersey”, Willie enjoys comic book movies and a good sub/hoagie sandwich. He earned a bachelor’s degree in Political Science with a minor in Legal Studies from The University of Rochester, where he also received academic and athletic honors playing Division III football for the Yellowjackets.Willie currently resides in Washington, D.C. with his wife and two bunny rabbits.
Listed skills include Community Outreach, Public Speaking, Research, Public Policy, and 46 others.