Willie Fernandez Email and Phone Number
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A thirty two year veteran of the villas, hotel, cruise and travel industry. Award winning marketer and regarded as one of the most innovative digital marketing experts in the industry. He is an accomplished and ambitious marketing executive with experience leading high-performing marketing programs and development of new brands.In his role as VP of Marketing for World Travel Holdings, Fernandez oversees the day to day marketing operations with an emphasis on paid search, digital marketing and analytics. Fernandez previously held the position of Vice President of Cruise and e-Commerce at TraveLeaders, a travel services Distribution Company located in Miami. Prior to that, he was the Director of Product Development for Cruise Path Network, which was the foremost technological leader in cruise distribution software. In addition, Fernandez has also owned and operated his own cruise agency, as well as managed the inside sales department at Norwegian Cruise Line. He was awarded one of the Top 100 Rising Stars in the Travel Industry. Key Strengths include:• Oversee all aspects of marketing: SEM, SEO, Digital, Mobile social, email, print, eCommerce• Agency and Partner Relationship Management • Strong leadership in managing various teams• Public Speaking• Strong Financial AcumenAwards2003 – Travel Agent Magazine – Top 100 Rising Stars in the Travel Industry2008 – Search Engine Strategies - Runner up - Effective Measure of ROI2009 – Search Engine Strategies – Runner up – Effective Measure of ROI2009 – Horizon Award (Employee of the Year), World Travel HoldingsOther:Industry Expert and advisor to Barclay’s Capital, New York (2001- current)Press: http://southflorida.bizjournals.com/southflorida/stories/2003/02/03/daily66.htmlhttp://www.searchenginestrategies.com/archives/2009/newyork/willie-fernandez.phphttp://www.forrester.com/Speaker_Bio/0,9010,2375,00.html?speakerID=1702&speakerType=Outside
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Chief Marketing OfficerRental Escapes Jan 2022 - PresentMontreal, Quebec, Ca
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Vice President / General Manager | Villas Of DistinctionWorld Travel Holdings Jun 2017 - Oct 2021Wakefield, Ma, UsShaped and executed strategic vision as C-suite leader of luxury vacation home rental division of major travel distribution operating under multiple brands. Direct full scope of operations, with executive-level responsibility for strategic business roadmaps, sales, multiplatform marketing, information technology, guest experience, product/revenue management, and supplier relations. Lead organization of 50+ employees across the US, Europe and Caribbean. -
Vice President MarketingWorld Travel Holdings Apr 2006 - Apr 2016Wakefield, Ma, Us- Managed day to day D2C marketing of 9 cruise, hotel, vacation, luxury and car brands - Managed a team of 8 digital marketers including designers, copyrights, developers.- Managed the in House Paid Search team of SEM Analysts - Achieved the highest employee engagement scores and lowest turnover rate for 8 straight years- Annually recognized for exceeding company sales goals - Developed the core video strategy for the Top 3 leading cruise brands- Established both a brand awareness and retargeting display strategy to increase site traffic - Managed the direct relationship with the divisions marketing agency of record- Liaison between WTH and Google, Yahoo, and Bing - Managed work flow of all projects in order to be first to market with promotions and offers- Established annual marketing plans, strategy and 6 figure budgets to meet a positive ROI - Developed new cost saving promotions in order to drive sales and increased conversions - Prepared the annual business plan and all sales forecasts for the division- Responsible for the implementation, development, and analysis of all web tracking technologies using Google Analytics Premium, Cognos and Core Metrics- Responsible for all Social Media strategy, interactions including Facebook, Twitter, Instagram and YouTube- Responsible for look and feel of all 12 websites - Implemented targeting capabilities on all websites to enhance a personalized user across 11 websites- Implemented advertising opportunities online and increased revenues - Responsible for the increase in online bookings- Recognized as Employee of the Year.
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Vice President Sales And MarketingTravel Leaders Group May 2002 - Apr 2006New York, Ny, Us- Developed the Leisure Travel Programs with an emphasis on hotel and cruise sales- Launched the company's first eCommerce site, assembled the digital team to support the effort and grew sales by over $50MM in 3 years- Was recognized as Top Producing Agency by Cruise lines and Hotel Chains- Launched co-branded partner sites offering discounts on hotels, cruises and vacations- Managed budgets in excess of $10MM, sales targets of over $50MM and developed Sales team- Responsible for the day to day marketing efforts including SEM, SEO, Display and email marketing -
Director Of Sales And MarketingCruisepath Network Jan 1999 - May 2002- Developed the companies 2 core products in CruiseManager and CruisePro- Worked closely with the IT team to introduce cutting edge technologies to improve performance- Pioneered the D2C online booking technology for cruise - Managed the Sales team and exceeded company objectives - Created and managed the marketing strategy and budget- Acquired and trained over 500 new agencies within the first 180 days after launch- Created additional products and services in an effort to increase revenue - Was recognized as Employee of the Year in 2000
Willie Fernandez Skills
Willie Fernandez Education Details
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Florida Interntaional UniversityAnd Related Support Services -
IfrecReal Estate
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Florida International University - College Of Business
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Dade ChristianHigh School Diploma
Frequently Asked Questions about Willie Fernandez
What company does Willie Fernandez work for?
Willie Fernandez works for Rental Escapes
What is Willie Fernandez's role at the current company?
Willie Fernandez's current role is Chief Marketing Officer @ Rental Escapes.
What is Willie Fernandez's email address?
Willie Fernandez's email address is wi****@****ail.com
What is Willie Fernandez's direct phone number?
Willie Fernandez's direct phone number is +161742*****
What schools did Willie Fernandez attend?
Willie Fernandez attended Florida Interntaional University, Ifrec, Florida International University - College Of Business, Dade Christian.
What are some of Willie Fernandez's interests?
Willie Fernandez has interest in Community Service, Interests Include, Personal Development, Travel, Triathlon.
What skills is Willie Fernandez known for?
Willie Fernandez has skills like E Commerce, Email Marketing, Marketing, Online Advertising, Online Marketing, Sem, Digital Marketing, Cruises, Marketing Strategy, Seo, Advertising, Brand Development.
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