Willie Herrera

Willie Herrera Email and Phone Number

Design Director at Appaman, Inc. @ Appaman, Inc.
new york, new york, united states
Willie Herrera's Location
New York, New York, United States, United States
Willie Herrera's Contact Details

Willie Herrera work email

Willie Herrera personal email

Willie Herrera phone numbers

About Willie Herrera

With over 20+ years of experience in the fashion industry, I am a passionate and versatile design director who leads the design of all boy apparel at Appaman, a children's clothing brand based in New York. I handle all aspects of design, from conceptualization and sketching to tech packs and product development, while overseeing other parts of the department.I travel to China twice a year to work closely with factories and mills, ensuring the quality and consistency of our products. I also coordinate with photographers in catalog development, and collaborate with merchandising and sales teams in strategizing and projecting the season. My expertise in cut and sew knits, wovens, and outerwear, as well as my proficiency in Adobe Creative Suite, enables me to create and adapt designs that meet the needs and preferences of today's constantly changing market.

Willie Herrera's Current Company Details
Appaman, Inc.

Appaman, Inc.

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Design Director at Appaman, Inc.
new york, new york, united states
Website:
appaman.com
Employees:
17
Willie Herrera Work Experience Details
  • Appaman, Inc.
    Design Director
    Appaman, Inc. May 2014 - Present
    New York, Ny, United States
    Handle all aspects of design. Specially designing all Boy Apparel while overseeing other parts of the department. Travel to China twice a year working closely with factories and mills. Coordinate with photographers in catalog development from beginning to completion. Work closely with Merchandising and Sales in strategizing and season projection.
  • Public Clothing Company
    Freelance Designer
    Public Clothing Company Apr 2013 - Dec 2013
    Greater New York City Area
    Designed Men’s Woven tops & bottoms for Generra as well as several other companies such as Aeropostale & Rue 21.Worked with Sample Room in Sri Lanka, via email, to ensure samples are as close to the finished product as possible.Created sketches, techpacks, patterns & yarn dyes for all Men’s tops & bottoms.
  • Parigi Group
    Dkny | Lucky Brand Senior Designer
    Parigi Group Mar 2010 - Apr 2013
    Greater New York City Area
    Line development of all apparel and collateral pertaining to DKNY and Lucky Brand, from concept and initial sketches to tech packs and product development.Opened doors for DKNY to Mass Market Dept Stores across the country by designing various “special program line capsules" catering to different demographics.Presented sketches, concept and direction to Lucky Brand corporate to acquire license.
  • Freelance
    Designer | Graphic Artist
    Freelance Feb 2009 - Feb 2010
    Greater New York City Area
    Designed Outerwear for Parigi Group in DKNY, Baby Phat, Akademiks, and Puma for Boys/Girls - Fall/Holiday 2010Designed for Levi’s at Haddad Brands designing Knit tops and woven tops for Fall 2010Designed graphics and denim collateral for Company 81.Designed hats and jackets for Mitchell and Ness in conjunction with Abakus Group in Philadelphia
  • Parigi Group
    Lrg Senior Designer
    Parigi Group Jan 2008 - Jan 2009
    Greater New York City Area
    Line development (with instruction from corporate and travel from LA to New York) for all knits and wovens,(outerwear, tops & bottoms, denim and non denim).Created collateral (hangtags, woven labels, zipper pulls, etc.) while staying close to Mens Corporate line.Travel overseas to visit factories and mills.Creation of all tech packs that contain spec measurements, fabric, trims, collateral, color ways, etc.
  • Steve & Barry'S
    Senior Designer | Brand Manager
    Steve & Barry'S Oct 2006 - Jan 2008
    Port Washington, Ny
    Creation and line development for all knits and wovens (outerwear, tops & bottoms, denim and non denim).Created collateral (hangtags, woven labels, zipper pulls, etc.) for Lifestyle line and Athletic line.Assisted graphics team with concept development, graphic placement and sizing.Creation of all tech packs that contain spec measurements, fabric, trims, collateral, color ways, etc.Daily communications with factories in India & China.Creation and approval of all handlooms and knitdowns from overseas vendors and mills.Conducted fittings with Tech team for Lifestyle and Athletic apparel of the line for Men‘s and Boy’s.Attended all Brand Management meetings regarding all celebrity lines.
  • What Comes Around Goes Around (Wcaga)
    Designer
    What Comes Around Goes Around (Wcaga) Jan 2004 - Sep 2006
    Greater New York City Area
    Creation and development of all wovens and knits (denim, non-denim, outerwear, tops and bottoms) with a focus on woven shirts and graphic tees.Creation and maintenance of all apparel CADs.Creation of vintage graphics for tees and cut & sew knits, while also doing placement and sizing.Creation of handloom CAD swatches for all woven shirts.Creation of all tech packs that contain spec measurements, fabric, trims, collateral, color ways, etc.

Willie Herrera Skills

Fashion Design Tech Packs Apparel Outerwear Wovens Illustrator Sketching Textiles Denim Photoshop Adobe Creative Suite Indesign Knitwear Concept Development Screen Printing Graphic Design Illustration Trims Graphics Art Direction Drawing Tops Logo Design Sportswear Typography

Willie Herrera Education Details

Frequently Asked Questions about Willie Herrera

What company does Willie Herrera work for?

Willie Herrera works for Appaman, Inc.

What is Willie Herrera's role at the current company?

Willie Herrera's current role is Design Director at Appaman, Inc..

What is Willie Herrera's email address?

Willie Herrera's email address is wi****@****ail.com

What is Willie Herrera's direct phone number?

Willie Herrera's direct phone number is +157053*****

What schools did Willie Herrera attend?

Willie Herrera attended Pratt Institute.

What are some of Willie Herrera's interests?

Willie Herrera has interest in Learning New Things On Adobe Illustrator, Reading, Watching Movies, Sketching, Digital Photography.

What skills is Willie Herrera known for?

Willie Herrera has skills like Fashion Design, Tech Packs, Apparel, Outerwear, Wovens, Illustrator, Sketching, Textiles, Denim, Photoshop, Adobe Creative Suite, Indesign.

Who are Willie Herrera's colleagues?

Willie Herrera's colleagues are Shara Fuchs Horovitz, Josie Hand, Kathleen Reardon, Jorge Anton, Mahesh Rana, Harald Husum, Alex X.

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