Willie Mack is a strategic branding executive, creative director, futurist, and fine art photographer with over twenty years of executive leadership experience in the advertising, lifestyle, luxury, sprits, retail, e-commerce, fashion, and cannabis industries across New York City, Los Angeles, and London. Willie occupies a unique space at the intersection of executive leadership, branding, art, AI, marketing, and advocacy.He is a Partner at The Carrot Collective, an exclusive, invite-only curated network of the world's top specialists in strategy, branding, creative, marketing, artificial intelligence, technology, advertising, design, and production. He co-founded Frank White, a lifestyle brand and creative studio dedicated to preserving and advancing the legacy of Christopher “The Notorious B.I.G.” Wallace while celebrating Black culture and creativity. He played a pivotal role in the passing of legislation that led to the legalization of recreational cannabis in New York under the Marijuana Regulation & Taxation Act (MRTA).Throughout his career, he has directed groundbreaking and award-winning campaigns for a diverse range of brands, including Absolut Vodka, Bionic Yarn, Estée Lauder, Diesel, Luxottica Group, LVMH, Origins Cosmetics, Persol, Ray-Ban, Richemont, TED, Vanity Fair, and WIRED magazines, among others.Willie is also a frequent public speaker and thought leader in areas including creativity, branding, marketing, plant medicine, cannabis equity, intellectual property, and LGBTQ+ rights. He divides his time between Los Angeles and New York City.