Willi Evans Galloway Email & Phone Number

Portland, Oregon Area

• Developed and implemented all communication processes, including writing and editing copy for the brand’s website, social media, email newsletters, catalogs, employee training materials, and client communication.
• Scaled business to $2.3M annual revenue by creating a brand strategy that communicated a consistent message, voice and visual identity across all internal and external communications.
• Big idea generator and strategic planner for product development
• Directly responsible for creating a customer experience that resulted in over 50 five star reviews on Google, and 100+ positive reviews across Yelp, Facebook,and Houzz
• Motivates staff, vendors and partners towards the common goal of providing exceptional customer service to over 4000 customers

• Has sold over 40,000 copies and earned hundreds of positive reviews on Amazon and Goodreads.
• Toured Seattle, San Francisco, New York and Chicago at promotional events sponsored by Williams-Sonoma. Sold in all major booksellers and at Anthropologie stores nationwide.
• Reviewed by Booklist, Library Journal, Sunset, Chicago Tribune, San Francisco Chronicle, Seattle Times, and the Oregonian and recognized on Amazon as a Best of the Year So Far: Cookbooks (2012) and as a Top 10 Home and.

• Curated the vegetable gardening content for the magazine, including issue planning 10 magazines per year, writing and editing articles and front of book departments, location scouting, and coordinating with the art.
• Engaged magazine audience in the science of farming by translating scientific journal articles and research into accessible, actionable information for home gardeners.
• Managed freelancers, including contract and fee negotiation, scheduling, editorial direction, and editing content.
• Served as the vegetable gardening expert on the weekly gardening call-in show for Seattle’s NPR station, KUOW 94.9, reaching 35,000 listeners each week.
• Delivered both practical hands-on gardening demonstrations and educational talks at major national gardening events, including the NW Flower and Garden Show, San Francisco Flower and Garden Show and NYC Grows.
• Created customized educational talks and workshops for educational groups including the Garden Conservancy and multiple Master Gardener programs on the West Coast.