Willi Evans Galloway Email & Phone Number

Portland, Oregon Area

• Developed and implemented all communication processes, including writing and editing copy for the brand’s website, social media, email newsletters, catalogs, employee training materials, and client communication protocols and templates.• Scaled business to $2.3M annual revenue by creating a brand strategy that communicated a consistent message, voice and visual identity across all internal and external communications. • Big idea generator and strategic planner for product development• Directly responsible for creating a customer experience that resulted in over 50 five star reviews on Google, and 100+ positive reviews across Yelp, Facebook,and Houzz• Motivates staff, vendors and partners towards the common goal of providing exceptional customer service to over 4000 customers

• Has sold over 40,000 copies and earned hundreds of positive reviews on Amazon and Goodreads.• Toured Seattle, San Francisco, New York and Chicago at promotional events sponsored by Williams-Sonoma. Sold in all major booksellers and at Anthropologie stores nationwide.• Reviewed by Booklist, Library Journal, Sunset, Chicago Tribune, San Francisco Chronicle, Seattle Times, and the Oregonian and recognized on Amazon as a Best of the Year So Far: Cookbooks (2012) and as a Top 10 Home and Garden Books of the Year (2012). Book Description:From sinking a seed into the soil through to sitting down to enjoy a meal made with vegetables and fruits harvested right outside your back door, this gorgeous kitchen gardening book is filled with practical, useful information for both novices and seasoned gardeners alike. Grow Cook Eat inspires people who already buy fresh, seasonal, local, organic food to grow the food they love to eat. The book also fills in the blanks that exist between growing food in the garden and using it in the kitchen with guides to 50 of the best-loved, tastiest vegetables, herbs, and small fruits. The guides give readers easy-to-follow planting and growing information, specific instructions for harvesting all the edible parts of the plant, advice on storing food in a way that maximizes flavor, basic preparation techniques, and recipes. The recipes at the end of each guide help readers explore the foods they grow and demonstrate how to use unusual foods, like radish greens, garlic scapes, and green coriander seeds.

• Curated the vegetable gardening content for the magazine, including issue planning 10 magazines per year, writing and editing articles and front of book departments, location scouting, and coordinating with the art department on photography, illustration, layout and design. • Engaged magazine audience in the science of farming by translating scientific journal articles and research into accessible, actionable information for home gardeners.• Managed freelancers, including contract and fee negotiation, scheduling, editorial direction, and editing content.• Served as the vegetable gardening expert on the weekly gardening call-in show for Seattle’s NPR station, KUOW 94.9, reaching 35,000 listeners each week.• Delivered both practical hands-on gardening demonstrations and educational talks at major national gardening events, including the NW Flower and Garden Show, San Francisco Flower and Garden Show and NYC Grows.• Created customized educational talks and workshops for educational groups including the Garden Conservancy and multiple Master Gardener programs on the West Coast. • Implemented the WaterWorks grant partnership at four West Coast Gardens, this included selecting the grantees; liaising with the magazine, corporate sponsors, the American Community Gardening Association, the grantees, contractors, and local government officials; coordinated the installation of rainwater systems and the opening celebrations.