Powder Valley Outdoors is a leading e-commerce destination specializing in outdoor and sporting goods. Originally focused on ammunition and reloading materials, the company expanded its offerings to include a wide range of outdoor equipment and supplies. Committed to providing exceptional value, unmatched selection, and top-tier customer service, Powder Valley Outdoors caters to outdoor enthusiasts and professionals alike, delivering a seamless shopping experience backed by decades of expertise.

• Drive omni-channel marketing strategy across digital, retail, and wholesale channels, aligning the brand with outdoor enthusiasts, hunters, and performance-driven consumers.• Own a multi-million dollar P&L, ensuring sustainable growth across revenue channels while aligning marketing initiatives with financial goals.• Lead product development efforts across multiple categories, from initial market research to go-to-market execution.• Collaborate with influencers, ambassadors, and media to increase brand visibility, execute co-branding initiatives, and build lasting relationships with outdoor communities.• Spearhead customer-centric initiatives by revamping customer service processes, enhancing post-purchase satisfaction and driving loyalty.• Manage SEO, eCommerce, paid media, and retail marketing efforts to amplify brand reach and foster engagement.Achievements:• Grew eCommerce revenue by 50% through optimized UX, SEO, and targeted campaigns.• Increased email marketing revenue by 384%, leveraging data-driven segmentation and personalized outreach.• Outpaced competitors with 176% higher social media engagement.• Delivered the brand’s first-ever positive ROI at SHOT Show, securing $XXXK in earned media.• Improved Google SEO Rankings by over 20% by leveraging Public Relations, strategic content creation, and brand cross-promotion.• Lifted Google Reviews by 53% utilizing customer-centric practices.• Direct both internal teams and external agencies, with 50+ direct and dotted line reports, spanning marketing, sales, customer service, and product development.• Execute collaborative brand partnerships and product launches with external partners to penetrate new markets.• Develop multi-channel campaigns across email, social, events, trade shows, PR, and paid media to solidify Christensen Arms as a market leader.• Exhibiting a future-focused, results-oriented mindset, continuously identifying new market opportunities and innovative growth strategies.

• Established the company’s first CMO role, implementing best practices across sales, marketing, operations, and product development.In the first 60 days:• Offboarded legacy agencies and onboarded new creative and performance partners.• Launched a new website and led the Rex Specs x Pit Viper collaboration campaign.• Restructured the brand ambassador program and revitalized the marketing calendar.• Evaluated and reallocated Marketing budget, aligning with overall financial goals.• Overhauled eCommerce and Social Media strategies to align with brand objectives.Delivered:• 45% eCommerce revenue growth• 25% increase in social engagement• Created cross-departmental strategic reporting and KPI frameworks to align the team toward key business goals.

• Led marketing and eCommerce teams for BOTE, achieving 70% YoY revenue growth through strategic brand-building initiatives.• Expanded the owned audience by 100%, driving traffic and improving acquisition strategies.• Delivered record-setting product launches with 200% higher revenue in the first month.• Implemented new PR strategy to expand earned media coverage and developed affiliate/influencer programs to unlock new revenue streams.• Managed multi-million dollar P&L while leading omni-channel campaigns across events, video, print, digital, and retail.• Spearheaded product development and go-to-market strategy alongside operations, R&D, and sales teams.

• Directed omni-channel marketing efforts for high-end outdoor apparel and equipment.• Led collaborative domestic and international product development projects with 300% higher revenue per product.• Grew total revenue by 100% YoY and owned audience by 150%.• Managed both retail and e-commerce sales outcomes, driving profitability and customer loyalty.

• Built an in-house marketing team from scratch and integrated it into Vista Outdoor's cross-functional and multi-business unit ecosystem.• Owned complete omni-channel planning and execution of all traditional and digital marketing.• Launched 3 new eCommerce sites within 12 months, resulting in 325% revenue growth.• Developed co-branded product pipelines and a five-year strategic plan.• Grew the owned audience by 945%, unlocking significant new market potential.• Owned multi-million dollar P&L, aligning marketing initiatives with financial goals.

• Led marketing and product development, growing revenue by 150% and capturing 70% market share.• Developed new products from concept to market, collaborating with R&D, sales, and operations teams.• Managed a multi-million dollar P&L and expanded the brand’s audience by 350% across channels.• Built partnerships in adjacent markets to boost national brand recognition and customer loyalty.

• Led National Brand Development & Outreach | Kill Cliff Recovery Beverages

• Managed Business Development Efforts for Leading Performance Goods Manufacturer