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Willie Wilkov is a forward-thinking executive with 25+ years of leadership experience building strong teams and delivering results. Throughout his career, Willie has been known for being collaborative and entrepreneurial, creative and innovative, unflappable and even-keeled in the face of change. He is a passionate leader with a strong commitment to employee development, mentorship, and building strong teams.Since October of 2021, Willie has served as CEO of North America for HABA. He is tasked with growing sales of toys, games, educational products, children’s furniture, and apparel. In 2020, Willie returned to TOMY International after three years away to lead TOMY's North American Digital Commerce business. He oversaw sales, marketing, operations, and channel management for TOMY International's e-commerce and direct to consumer businesses. Prior to returning to TOMY, Willie served as General Manager for North America at PlayFusion - a start-up pioneering the next generation of mixed reality. PlayFusion's proprietary technology platform uniquely fuses together video games, robotics, toys and transmedia entertainment. Prior to becoming CMO at Playfusion, Wilkov spent six years at TOMY International where he served as Chief Marketing Officer. Before his role at TOMY, Wilkov was Vice President of Marketing for the Sun-Times News Group and spent a decade before that in the agency world at Draft and Leo Burnett in Chicago. Wilkov holds a dual Bachelor of Arts and Bachelor of Science degree from the University of Texas at Austin. Over 11 years, his family collected more than 1,000,000 children’s books for charity.
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Chief Executive OfficerBella Luna Toys Jul 2021 - PresentSkaneateles, New York, Us -
Chief Executive Officer, The AmericasHaba Familygroup Oct 2020 - PresentBad Rodach, De -
Vp, Digital CommerceTomy International Oct 2018 - Sep 2020Oak Brook, Il, UsP&L Owner for North American digital commerce business (Amazon, Walmart.com, and Tomy.com). -
General ManagerPlayfusion May 2018 - Oct 2018Nyc, New York, UsP&L owner for North America overseeing sales, marketing, and operations for two trading card games (Lightseekers and Warhammer), including physical games sold at retail as well as mobile games available via IOS and Android. -
Chief Marketing OfficerPlayfusion Feb 2016 - May 2018Nyc, New York, UsPlayFusion is pioneering the next generation of mixed reality. Our proprietary technology platform uniquely fuses video games, robotics, toys and transmedia entertainment. As Chief Marketing Officer, I led the planning, development and execution of acquisition, engagement and monetization marketing, oversaw product development and marketing including channel strategy and licensee management, developed an integrated content strategy and partnership network to deliver a unique transmedia experience, and built the Playfusion brand among game players, investors, employees, and partners.
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Chief Marketing OfficerTomy International Nov 2009 - Jan 2016Oak Brook, Il, UsTOMY International is a leading global designer, producer and marketer of innovative, high-quality toys and juvenile products. As CMO, I was responsible for the company's corporate identity (initiated new mission, vision, and values) and working closely to acquire and build relationships with key licensing partners of TOMY. My team of 28 led all marketing initiatives, including the company's consumer, trade and brand marketing campaigns, as well as overseeing consumer insights, public relations, packaging, ecommerce, and creative services for both the toy (Disney-Pixar, John Deere, Pokemon, Chuggington, and Lamaze) and infant brands (The First Years, JJ Cole, and Boon). I transformed the marketing communications department into an innovation center for the company, incorporating new digital tools into our marketing mix including social media, programmatic online buying, mobile, apps, digital video, syndicated online demos, and paid search. I also focused on mentoring employees and fostering employee development by creating a company-wide training program, overseeing the scorecarding and six-box evaluation processes for the company. Over 6 years, I was promoted from VP of Marketing to SVP of Marketing Communications & Branding and eventually to Chief Marketing Officer.
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Vice President Of MarketingSun-Times News Group Sep 2006 - Nov 2009Led a team of 25 responsible for B2B and B2C marketing for 60 local newspapers and websites across Chicagoland. Increased Chicago Sun-Times circulation while newspaper industry declined through sweepstakes and promotions to drive single-copy sales. Supervised company retail store and e-commerce efforts. Modernized new customer acquisition strategies and broadened reach by integrating paid search advertising, digital media, and social media placements into existing media mix.
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Vice President, Account DirectorDraft Jan 2003 - Apr 2006New York, New York, UsPrior to its merger with FCB, Draft Worldwide was one of the world's largest agencies specializing in brand building, direct and promotional marketing. I led direct and digital marketing in support of the Similac brand. I also helped launch the mymms.com e-commerce business for Mars Incorporated. Responsibilities included website redesign, CRM, and digital marketing. -
Account Management & Director Of Employee DevelopmentLeo Burnett Sep 1995 - Dec 2002Chicago, Illinois, UsLeo Burnett is one of the world's largest agency networks with 96 offices in 84 countries and more than 8,500 employees worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people.I began my career in Account Management working on promotions, new product development, event marketing, and direct marketing on the Philip Morris account. As an Account Supervisor, I worked on B2B advertising for the Motorola Semiconductor business and on Amazon.com helping to drive new customer acquisition. I also served as Director of Employee Development on the Human Resources Leadership Team shaping company policies regarding performance management, employee development, talent acquisition, and benefits and compensation.
Willie Wilkov Skills
Willie Wilkov Education Details
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The University Of Texas At AustinSpeech -
Bellarmine College Preparatory
Frequently Asked Questions about Willie Wilkov
What company does Willie Wilkov work for?
Willie Wilkov works for Bella Luna Toys
What is Willie Wilkov's role at the current company?
Willie Wilkov's current role is CEO, The Americas at HABA FAMILYGROUP.
What is Willie Wilkov's email address?
Willie Wilkov's email address is wi****@****ail.com
What is Willie Wilkov's direct phone number?
Willie Wilkov's direct phone number is +178182*****
What schools did Willie Wilkov attend?
Willie Wilkov attended The University Of Texas At Austin, Bellarmine College Preparatory.
What skills is Willie Wilkov known for?
Willie Wilkov has skills like Integrated Marketing, Advertising, Marketing Communications, Marketing, Digital Marketing, Brand Development, Marketing Strategy, Digital Media, Digital Strategy, Social Media Marketing, Direct Marketing, Strategy.
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