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Marketing Strategy Consulting, through "Total Immersion" with FULL access to People, Data, Weekly Staff Meetings, Email, Operational Platform, Trade Conferences, delivering Marketing Plan, complete with Positioning Statement, SWOT analyses, Strategies and Tactical Plan of Actions

Led Marketing, Operational Excellence (with a focus on Sales Force Effectiveness, Marketing Services including Customer Insights, Marketing Research and Business Intelligence), and Medical Marketing, with a Nasdaq company that makes, markets, distributes and promotes plasma-based biologic products in China Key achievements include• Started a patient-centric Brand Planning Processes that result in Brand Plans complete with Vision, Mission, and Long-term Strategic Goal, and Budget, Brand Positioning and Messages, Hospital and Physician Targets, SWAT analyses and Strategies across People, Physician and Commercial Customers, Performance Tracking Metrics, including a launch plan for the first FIX product in China and a brand expansion plan for IVIG• Built a hospital-focused data-driven targeting system that tracks performance vis-a-vis competition that enables timely assessment of strategies and tactics and adjustments if necessary.• Built a physician-focused customer service targeting platform that enable product-specific one-on-one detailing and one-to-many medical educational events planning, execution and effectiveness assessment• Initiated and executed sales learning system anchored on product-specific physician-specialty-specific and patient-specific detailing messaging, with impactful opening, objections handling, and effective closing, complete with trainer-guided self learning, assessment and feedback.

Performance Management across Marketing, Sales ranging from Retai, Commercial, Hospital and Telemarketing, and consumer CRM programs; Marketing Research, Sales and Marketing HR

Sales Training, Territory Management System, Incentive Compensation Planning and Execution, Sales Information System Management, Marketing Analysis and Planning, Marketing Excellence