Willis Chiam Email & Phone Number

Singapore

Singapore

• Collaborate closely with both internal and external stakeholders in producing marketing collaterals, including visual content, reports, social media, and website development.
• Additionally, facilitated social amplification for flagship events and conferences to ensure effective campaign planning and execution.
• Effectively manage the campaign budget, ensuring optimal allocation and deployment.
• Monitor and evaluate the performance of all paid media, analysing results against predefined goals, benchmarks, UTM tracking, Return on Investment (ROI), and Key Performance Indicators (KPIs) using data from Sprinklr.
• Conduct A/B testing across all paid media channels to derive significant insights into performance and effectiveness, ultimately informing data-driven decision-making.
• Generate detailed campaign performance reports to identify trends and actionable insights.

Singapore

• Overseeing and developing a range of engaging content monthly for owned social media calendar with the used of Global/Regional assets as well as localized asset, to highlight key campaigns across various social.
• Lead content strategy and align campaign focuses that suit target audiences and build brand equity by supporting marketing programs.
• Uploading and scheduling of posts on creator studio and producing copywriting for Instagram, Facebook & Lazada
• Working with Retailers on their Social Media Account (Metro, Isetan, Nex, Lazada, BHG, Sephora, Takashimaya, Tangs and IShopChangi) to ensure consistency of brand’s voice, the right mechanics and assets are aligned.
• Support and guide the creation of Influencers content in paid partnerships
• Planning, budgeting, and executing monthly Giveaways (Mother’s Day, Newly Launches, Repromoted campaigns etc)