 Develop, test, and roll out new article types and formats, including quizzes, reviews, and improved Model Overviews. Develop special sections produced by the department, including our Best Hybrids and Electrics of 2020 review. Work closely with editorial team to ensure in-depth coverage and factual accuracy.

 Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials. Produce error-free content that adheres to the company's style guidelines. Simultaneously manage multiple projects with short deadlines.  Propose copy concepts and present underlying strategic thinking to company executives. Consistently praised for the quality and timeliness of reports, attention to detail, and team-player attitude

 Develop material with directors and producers to deliver inspired video content for clients. Draft and revised scripts for narrative commercial storytelling. Manage communications with creative and production teams to ensure smooth completion of projects. Present story concepts to creative team members.

 Achieve consistent top-three rankings in search engines. Assign, coach, and edit staff writers to ensure quality and accuracy under critical deadlines.  Format and published articles via WordPress. Research, coordinate, and budget coverage of gear releases and popular reviews. Direct the design and visuals (photos, graphics, and charts), edited and selected photos. Continue to write headlines, edit copy, design graphics and create pages on digital platforms.

 Generate high-ranking weekly and monthly articles on outdoor gear and industry topics. Write headlines, edited copy, designed graphics, and created pages on digital platforms. Align with management on weekly postings to facilitate oversight for all aspects of composition, editing, and preparation of final copy. Streamline and maintained procedures for drafting and publishing content to maximize traffic and engagement.

 Responsible for research, proofreading, copyediting, and fact-checking in collaboration with the editorial team at an acclaimed print magazine, learning best practices.  NAREE Bronze Medalist for Summer Edition Feature: Dream Islands.

Assisted Professor Ward Lopes with advanced materials science research.