William O'Brien, Cua/Cxa is a Marketing Leader // Creative Design // UX/UI Design at IGT. He possess expertise in art direction, graphic design, indesign, graphics, adobe creative suite and 45 more skills. Colleagues describe him as "Will's customer centric (and patient) approach to collaborating with a very complex customer helped build trusting relationships with departments outside of marketing and creative. His reputation for going above and beyond to ensure solid execution every step of the way brought on more work as teams discovered how well Will can bring ideas to life. He has a way of conceptualizing the unimaginable and seems to effortlessly adjust strategies as needed. Will's broad skill set led to the creation of floor plans, schematics, ticket art, tutorials, videos, new item sell-in plans, training material and more - all of which helped internal and external stakeholders improve product awareness and increase sales. He's a highly skilled and valuable resource! " and "Whenever we had a new project or new design that needed to be developed, Will was the person that I would go to first. He was able to provide new direction and design in order to captivate the ideas that were presented to him in order to create designs to reach both core and new audiences. Very much of a professional that I would look forward to working with again."