Will Kassoy

Will Kassoy Email and Phone Number

Chair @ Those Beyond
Los Angeles, CA, US
Will Kassoy's Location
Los Angeles, California, United States, United States
About Will Kassoy

Experienced leader with a successful track record of leading both B2B and D2C digital businesses, scaling operations and driving shareholder value. Currently, running Consumer Strategy at Skybound (Invincible, The Walking Dead) working across all divisions of the company, building our technology stack, 1st party database, loyalty program and e-commerce business. Previous to Skybound, I held CEO/President roles leading business model pivots taking these companies from operational losses to high growth, cash flow positive businesses, resulting in one exit (B2B, 10x return on capital to investors) and two successful rounds of financing (D2C, $30M Series B, $85M Series C).

Will Kassoy's Current Company Details
Those Beyond

Those Beyond

View
Chair
Los Angeles, CA, US
Website:
thosebeyond.io
Employees:
16
Will Kassoy Work Experience Details
  • Those Beyond
    Chair
    Those Beyond
    Los Angeles, Ca, Us
  • Skybound Entertainment
    Head Of Consumer Strategy
    Skybound Entertainment Mar 2024 - Present
    Los Angeles, California, Us
  • Bluewater Growth Consulting
    Owner
    Bluewater Growth Consulting Jan 2022 - Mar 2024
    Consulting for D2C and B2B clients. D2C consulting focused on early and growth stage companies in digital media, entertainment and products intersecting with lifestyle and pop culture. B2B consulting for PE, VC, Investment Banking in digital media/advertising and gaming. 6 advisory boards : 3 consumer, 2 B2B technology, 1 Web3
  • Omaze
    President
    Omaze Mar 2019 - Dec 2021
    Culver City, California, Us
    Omaze is a D2C charity fundraising platform offering consumers the chance to win dream-come-true experiences and prizes while helping raise donations to support critical causes. Partnered with the CEO/Co-founder as the company's first President. Responsible for Global P&L and directly managed CTO, Head of Product, Marketing and Operations (approx 75% of staff). Delivered rapid revenue growth driven by innovative/trendsetting partnerships with the largest celebrities & influencers in the world, combined with strong marketing, platform features and lifecycle management. Delivered 2X growth each year, positioning us to secure over $100M in fundraising ($30M Series B '20; $85M Series C '21).
  • Adcolony (Acquired By Opera Mediaworks)
    Chief Executive Officer
    Adcolony (Acquired By Opera Mediaworks) Apr 2011 - Dec 2017
    Los Angeles, California, Us
    Adcolony is a B2B mobile video advertising platform that delivers performance advertising for brands and app developers, with a reach of over 1B uniques worldwide. Joined company pre-revenue and built the business to $150M+ revenues & 25% EBITDA. Successfully exited to Opera Software (OPRA/Norway stock exchange) for $350M+ in June 2014 (10X Return to Investors). Post earn-out, was promoted to head all of Opera Software's Advertising business, inclusive of 10 acquisitions and 700 employees in 20 offices globally.
  • Activision Blizzard
    Senior Vice President - Global Brand Management / Cmo
    Activision Blizzard Jun 1997 - Dec 2010
    Santa Monica, California, Us
    Integral member of the team that grew Activision from $87M in Rev to over $4B in Rev, achieving #1 global marketshare. Responsible for bringing Tony Hawk to Activision and building the Tony Hawk's Pro Skater brand - the company's first $1B Revenue franchise. Promoted 7 times to become Global Head of Marketing in 2006, owning global P&L, franchise planning, IP acquisition and 9-figure annual marketing budgets (TV, digital/social, PR, trade). Played leadership role in Blizzard merger, crafting marketing integration plans and delivering 8-figures in cost synergies. Over my 13 years at Activision, drove go to market plans for 100+ games including Call of Duty, Guitar Hero, Spiderman, X-Men, True Crime and the action sports line (Tony Hawk, Kelly Slater, etc), and delivered for over $5B in cumulative Revenue.
  • The Walt Disney Company
    Marketing Manager, Disney Interactive
    The Walt Disney Company Jun 1992 - Jun 1997
    Burbank, Ca, Us
    Part of the team at Disney Consumer Products that recommended the business plan to vertically integrate into the video game business, forming Disney Interactive in 1993. Started as a business analyst, before working in marketing on 16-bit and PC games based on Aladdin, Lion King, Toy Story, all exceeding revenue and profit goals.
  • Institut International De L'Entreprise - Consulting Firm In Artificial Intelligence & Expert Systems
    Business Analyst
    Institut International De L'Entreprise - Consulting Firm In Artificial Intelligence & Expert Systems Jan 1991 - May 1992

Will Kassoy Skills

Mobile Devices Digital Media Monetization Mobile Applications Advertising Video Games Strategy Mobile Marketing Brand Management Strategic Partnerships Mobile Games Digital Marketing Business Development Mobile Advertising Marketing Digital Strategy Interactive Entertainment Online Advertising Integrated Marketing Content Strategy Video Social Games Entertainment Online Gaming New Media Mobile Content Casual Games Digital Distribution Mmo Product Marketing Licensing Game Development Ad Networks Mobile Phone Apps

Will Kassoy Education Details

  • Ucla
    Ucla
    Economics/Business

Frequently Asked Questions about Will Kassoy

What company does Will Kassoy work for?

Will Kassoy works for Those Beyond

What is Will Kassoy's role at the current company?

Will Kassoy's current role is Chair.

What is Will Kassoy's email address?

Will Kassoy's email address is wi****@****aze.com

What is Will Kassoy's direct phone number?

Will Kassoy's direct phone number is +131046*****

What schools did Will Kassoy attend?

Will Kassoy attended Ucla.

What skills is Will Kassoy known for?

Will Kassoy has skills like Mobile Devices, Digital Media, Monetization, Mobile Applications, Advertising, Video Games, Strategy, Mobile Marketing, Brand Management, Strategic Partnerships, Mobile Games, Digital Marketing.

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