Will Kelly Email and Phone Number

* Authored over 300 bylined articles on cloud, AI, DevOps, and enterprise mobility for top tech publications, demystifying complex topics like cloud FinOps, multi-cloud governance, and DevOps strategies. My work has been instrumental in guiding thousands of professionals through critical technology transitions.* Spearheaded the design and implementation of a Notion-based publishing system for a tech industry client’s business systems group, resulting in a 25% increase in content publication efficiency and streamlined workflows across the board.* Developed Policy Writing Buddy, a custom GPT tool that improved the clarity and effectiveness of sales policy drafts for a SalesOps team, leading to a 15% improvement in policy adherence and smoother implementation processes.* Successfully crafted and executed content strategies for startup technology companies targeting public sector and DoD markets, driving a 10% increase in market engagement and establishing a strong foothold in competitive arenas.* Produced high-impact technical, marketing, and thought leadership content for C-level executives, bolstering their public profiles and significantly enhancing their companies' brand reputation in the tech market.* Frequently quoted as an industry expert on platforms like CIO.com and Network World, my insights have directly shaped trends in AI, cloud adoption, digital transformation, and cybersecurity, influencing decisions across the industry.* Authored influential sponsored content for Cisco, IBM, Samsung, and Red Hat, including articles, blogs, and an eBook on DevSecOps. This content was pivotal in expanding market reach and solidifying brand authority, contributing to measurable increases in customer engagement and market influence.

(Kubernetes on the Edge startup)* Developed positioning, messaging, and content for a new corporate go-to-market (GTM) strategy.* Champion for solution architect-focused personas, messaging, and positioning to better tell the Section story to prospective customers.* Introduced a new sales enablement strategy based on content reuse.* Contributed to competitive intelligence research activities.* Managed third-party PR agency through all facets of the case study development process.

(Container and Software Supply Chain Security Startup)• Launched the company’s first comprehensive editorial calendar, content strategy, and editing guidelines, establishing a consistent and scalable process for publishing white papers and blog posts, which enhanced marketing campaign effectiveness.• Produced high-impact white papers and thought leadership content that significantly strengthened the company’s stance on open source software, DevOps, DevSecOps, and software supply chain security, leading to increased customer engagement and brand recognition.• Authored comparative technical and marketing content that highlighted the unique benefits of Anchore’s open source Anchore Engine and Anchore Enterprise, contributing to clearer product differentiation in the market.• Collaborated with an SEO consultant and the demand generation team to rejuvenate the corporate blog, positioning the company as a recognized thought leader in container security and DevSecOps, and improving organic search performance.• Partnered with corporate leadership to craft and convey the narrative of Anchore’s open source and enterprise offerings, enhancing the company’s strategic messaging and market positioning.• Developed new messaging frameworks that successfully transformed Anchore’s DoD container hardening story into a broader narrative of continuous compliance, resonating with potential commercial enterprise customers and expanding market reach.

• Advised GDIT Navy Cloud Team leadership about technical documentation development and review processes.• Coached non-writers in technical documentation development and document review best practices.• Collaborated with other team members to migrate a document management and collaboration site from on-premise SharePoint to SharePoint Online.• Created the first formal editorial review process for the team to improve the quality of documentation deliverables.

• Co-developed a go-to-market strategy for cloud migration and management solutions targeting the public sector, driving significant market penetration through collaborative efforts in market research, positioning, and technical content creation.• Authored key narratives for the "Innovate Everywhere" initiative, effectively showcasing how alliance partner technologies enabled GDIT to achieve innovation in government programs, enhancing corporate visibility and client confidence.• Co-authored the development of collateral post-GDIT acquisition of CSRA, articulating the combined company’s enhanced cloud computing services and offerings, which facilitated a smoother integration and stronger market positioning.• Pioneered a framework for adapting commercial cloud cost optimization practices to the public sector, in collaboration with a cloud economist, resulting in a tailored approach that resonated with government clients.• Produced educational content on cloud service catalog best practices, widely distributed within GDIT, enhancing the knowledge base of business development and solutions architect teams, and improving client engagement strategies.• Transitioned into the lead role for crafting white papers and marketing collateral on cloud computing, managed services, data & analytics, AI, cybersecurity, and enterprise IT solutions, significantly contributing to the company’s thought leadership and market presence.• Advised and coached solutions architects and management on content development, value proposition creation, and storytelling, directly improving the effectiveness of strategic communications and proposals.• Launched the corporate growth team’s first comprehensive publishing process for creating white papers and data sheets, streamlining content creation to support the introduction of cloud and emerging technologies in the public sector, and adapting the process to evolving team dynamics and mission requirements.

Developed original bylined content about DevOps, cloud computing, enterprise collaboration, CRM, unified communications (UC) and VoIP for Studio B clients.

• Provided content strategy consulting to the General Services Administration (GSA) Office of the Integrated Award Environment (OIAE) communications team supporting change management, outreach, and strategic communications for the consolidation of federal government award management applications into a single cloud platform. The new content strategy resulted in a 40% increase in subscribers to the IAE Industry Community Page on GSA Interact, the GSA's Drupal-based social publishing platform.• Collaborated with IAE management to communicate to internal and external stakeholders about IAE’s move to agile development and DevOps.• Managed development and maintenance of the IAE editorial style guide.• Worked with the IAE communications team to improve their use of publishing technologies to reach internal and external audiences.• Developed IAE's first editorial calendar to help manage their online publishing efforts.• Developed IAE's first video strategy to write, develop, and produce IAE videos posted to the OIAE playlist on the official GSA YouTube channel.

• Wrote about enterprise mobility, BYOD, enterprise mobility management (EMM)/mobile device management (MDM), mobile/IoT security, analytics, business intelligence (BI), project management, and big data for CNET TechRepublic.• Researched and wrote industry case studies for ZDNet.com and CNET TechRepublic. Case study topics included data center infrastructure, Enterprise Resource Planning (ERP), collaboration, and Virtual Desktop Infrastructure (VDI).• Wrote a CIO profile for ZDNet.com about Rex Carter, CIO of Hitachi Data Systems.

Wrote articles about VoIP, CRM, and enterprise mobility topics for Studio B Productions clients.

(On contract through Project One)• Developed an Agile framework for creating and managing internal and external technical documentation using Atlassian Confluence and custom templates.• Collaborated with a product manager and developers to plan and write PageBuilder for Front End Developers, PageBuilder for Back End Developers, and PageBuilder for the Newsroom.

(On contract through The ACI Group)• Developed the company’s first HTML5-based help system for ScoutPlatform, a Cyber Knowledge-Based Threat Intelligence System.• Updated and revised the ScoutPlatform User Guide and ScoutVision Administrator Guide for ScoutVision.• Researched and evaluated online help authoring tools in support of a major shift in documentation strategy.• Developed and delivered a strategy for moving user and administration documentation from Microsoft Word/Adobe Portable Document File (PDF) to MadCap Flare.

• Blogged about enterprise mobility, mobile security, and BYOD for The Mobility Hub (The site is no longer online).• Participated in online chat sessions based on the subject matter of my blog posts.

• Provided internal consulting support to the Border Enforcement Management Systems (BEMS) training team at United States Customs and Border Protection (CBP) in the areas of technical writing, document development, MS Word template development, MS Word document troubleshooting, technical editing, document peer reviews, style guides, and SharePoint document management. • Supported the Technology Training Support Program (TTSP) Quality Assurance (QA) team as a technical editor and Word template developer. Provided support during the transition from MS Office 2003 to MS Office 2010.• Lead reviewer for a major revision of the TTSP Style and Standards Guide. Worked with both federal and contractor staff to communicate the needed changes and additions needed for trainers to produce high quality training guides. • Acted as an internal champion for using Microsoft Office SharePoint Services 2007 as a document management and collaboration platform for training guide development and reviews.• Planned and designed the BEMS team’s first major online help development project in support of the deployment of a Web-based operations management application for the CBP Office of Air and Marine.• Developed and delivered a four-hour training class about using Microsoft Word templates for the BEMS training team.• Contributor and editor for internal Centech Group presentations for CMMi and ISO 20000 audits.

Researched and wrote blog posts for WebWorkerDaily.com about corporate telework, managing remote projects, Microsoft Office 2010, Evernote, Microsoft Project 2010, and Google Apps. Some of the articles also appeared on CNNMoney.com, Salon.com, and nytimes.com.

(Short Term Independent Contract)• Provided technical writing support to an initiative for rebranding and updating SIP-IX and WMRS technical documentation.• Provided technical writing support to an initiative for updating GSMA PathFinder technical documentation.

(Independent Contract)• Collaborated with senior developers and architects on the SDLC documentation for SIP-IX, a network-to-network peering management system.• Provided technical writing support to PathFinder, a service for the GSMA that facilitates IP interoperability by translating telephone numbers to IP-based addresses.• Developed the PathFinder Partner Programme Certification Guide in collaboration with the GSMA and NeuStar.• Provided technical writing support to the SIP-IX development team. SIP-IX is a carrier grade VoIP peering service targeting cable MSOs.• Worked with executive and director level management to devise an interoperability testing strategy for new NeuStar Web services.• Provided project management consulting support to NeuStar Advanced Services in the areas of project scheduling, resource pooling, and project reporting. • Collaborated with an Advanced Services development team to improve the SRS (Software Requirements Specification) development process to improve services and project plan development.• Developed MS Word documentation templates to meet NeuStar internal and external customer documentation requirements.• Administrator for two Windows SharePoint Services 2007 sites that served as repositories for project scheduling information and project documentation.

• Wrote technical marketing communications materials for Penton Custom Media in support of Microsoft server and TechEd product offerings.• Wrote articles for Windows IT Pro Magazine about Microsoft Office and Google Apps related topics.• Researched and wrote articles on Small and Medium Enterprise (SME) technology and data center management topics for Processor Magazine including network security, cloud-based Office suites, email security, VoiP, web conferencing, enterprise storage, backup & recovery, application monitoring, IT staffing, and project management (November 2004 to April 2008).• Researched and wrote articles on Small Office Home Office (SOHO) technology topics for PC Today Magazine (now CyberTrend Magazine) including Google Calendar, Gmail, Skype, Adobe Acrobat, Visio, mobile computing, and Microsoft Word document security (November 2004 to September 2007).

(On contract through Ajilon Consulting)• Provided technical writing, editing, and documentation management support for the Internal Controls Project, a bank-wide project to document technology infrastructure and internal business controls to meet a COSO audit. The documentation covered configuration management, network security, and database management.• Served as a subject matter expert and advisor for IT management about technical documentation.• Developed a project document library in a Hummingbird DM-based document management system. Worked with team leads and technical staff to resolve application issues and work around system limitations.• Developed and maintained a technical documentation style guide and Microsoft Word templates to ensure consistency across the project’s documentation set.• Worked with the DBA team to introduce a Wiki to put the team’s system documentation online.

• Developed technical documentation and training in support of agency-wide deployments of telephony, chat/instant messaging, office productivity, and collaboration tools.• Developed and delivered the agency’s first formal training courses about developing MS Word templates and MS Word security for legal documents directed towards attorneys and support staff.• Developed and delivered a training course in support of an agency-wide Telework pilot.• Developed and delivered an Adobe Acrobat training course focused on replacing a paper-driven document review process using Acrobat’s review tools.