◆ Successfully raised over $3 million in investor capital within four weeks to fund the acquisition of a 76-unit multifamily property, managing all aspects from investor relations to SEC filings and fund transfers.◆ Completed an $8.5 million acquisition, overseeing due diligence, negotiation, and closing processes to enhance the company’s real estate portfolio.◆ Built and implemented operational infrastructure across legal, marketing, finance, and operations, optimizing efficiency, compliance, and scalability for sustained growth.◆ Oversee a portfolio worth over $20M assets under management (AUM)

◆ Provide strategic guidance and actionable recommendations that enhance Cash Flow Portal's marketpresence and streamline its marketing processes across various functions, including investor portalmanagement, CRM integration, underwriting, and future products.◆ Develop and execute a clear go-to-market strategy that defines unique value propositionsand aligns with company goals.◆ Map the customer journey to identify key touchpoints for enhancing engagement andbrand visibility.◆ Evaluate current marketing processes to assess their effectiveness in generatingtop-of-funnel leads and qualified opportunities.◆ Advise on the integration of marketing systems and tools to create a cohesive approach tolead generation and conversion.

◆ Achieved the largest student population in ACE history with 10,000+ students across education, healthcare, nursing, and business degrees. Did this by transforming the marketing team identity and culture by setting the vision, the tone, and the direction for how marketing adds value to the institution. ◆ Led an 11-person marketing team responsible for brand and performance marketing efforts that significantly contributed to driving a 21% CAGR in terms of annual revenue and enrollment.◆ Implemented a new programmatic media strategy focused on expanding brand awareness and engagement through Connected TV (CTV) that produced more website traffic and higher quality of leads, resulting in a 22% increase in the lead to student conversion rate.◆ Instituted a marketing financial planning and analysis function in partnership with Finance. Deployed this new function and methodology to increase the strategic visibility and management of ACE’s Google and Microsoft paid search campaigns, resulting in a 55% decrease in our cost per student. ◆ Launched a set of new brand campaigns (“This Could Be You” and “We Are and We Believe”) with a heavy emphasis on video, written, and audio content to tell the brand story and narrative of ACE from the lens of our students/alumni and staff/faculty and to vocalize ACE’s unique brand positioning as a non-Title IV and affordable degree option. Resulted in a 20% YoY increase in lead flow for designated state markets.◆ Infused the ACE brand into all aspects of the student experience to capture attention and foster engagement in collaboration with the executive team, the board of trustees, and institutional partners. This led to an increase in word-of-mouth referrals as a touchpoint to one in two new students.◆ Emphasized the utilization of marketing and business frameworks as a mechanism to upskill marketing personnel and to train the next crop of leaders. Successfully grew the marketing team and led to zero employee turnover.

◆ Oversaw a 20-person marketing department that was responsible for generating an annual revenue of over $130 million through new student enrollment worldwide and yielding a 10% CAGR return.◆ Directed the creation and onboarding of a new strategic committee (35 cross-functional members) within the institution designed to drive student enrollment growth for the next 5 years.◆ Spearheaded the organization’s digital transformation, which included creating a business intelligence and data analytics infrastructure and repositioning our budget to be focused on digital marketing; Increased the number of new leads by 20% YOY and improved marketing cost efficiency by 10% YOY.◆ Expanded and grew the Academy’s brand regionally and nationally as a top art and design school by shaping the brand messaging through online reputation management, PR marketing, and partnership building; Increased online presence by creating new content for social media, YouTube, and the website; Achieved a 60% growth in followers on LinkedIn and Instagram profiles.◆ Built the company’s marketing function and positioned it to play a strategic role in driving new business growth by cultivating an employee culture that inspires new values of transparency, communication, and empathy, which reduced turnover and increased project efficiency by over 50%.◆ Led several key cross-functional projects to create marketing and admissions efficiency which included completing a website redesign, rolling out a conversational chatbot solution through SMS, enhancing our Salesforce CRM system with data integrations, and implementing a project management structure.

◆ Led marketing and e-commerce for Alibris, a $75M online media marketplace. Directly responsible for all channel marketing and operations within the retail business, including managing a team that generated over $30 million a year in revenue spanning multiple online properties and controlling an annual budget of $2 million. Achieved a 20% increase in annual retail sales by focusing on multi-channel marketing initiatives.◆ Achieved a 20% increase in annual retail sales by focusing on multi-channel marketing initiatives including optimizing our website and SEO efforts to drive organically more volume and higher quality of traffic.◆ Optimized the product listing search ad feed through Google, which simultaneously improved paid search revenue by 30% YOY and reduced ad spend by 40%.◆ Partnered with the CFO to streamline the annual operating cost for the company by re-negotiating variable costs with third-party vendors and eliminating unnecessary fixed cost expenses; Reduced cost by $500K and doubled annual gross profit margins from the previous year, which increased cash flow.

◆ Managed a team of two that generated over $30 million a year in revenue spanning multiple online properties and controlling an annual budget of $2 million.◆ Launched a new product strategy focused on offering branded companies a full-service marketing solution to acquire new users and retain existing users on a performance basis. For AT&T, we rolled out an entire life-cycle marketing campaign, resulting in an increase of $6M in annual revenue for the company◆ Designed and enhanced operational methods to produce, develop, and test new ad creatives for advertisers; Worked cross-functionally with our sales, creative, engineering, and product teams to ensure internal and external use of these new creatives within our ad network.◆ Worked with our engineering team to create algorithms to automate our new ad testing within email campaigns. This reduced test periods by 75% and generated an additional $1.4M in annual revenue from deploying higher-performing ad creatives.

◆ Managed all of the digital marketing efforts for five different product lines (TRX suspension bands, the TRX RIP trainer, TRX classes, DVD/online instructional videos, and trainer certification courses) at Fitness Anywhere, which is a $50M fitness startup. Directly responsible for generating $1.5M in recurring annual revenue.◆ Launched several successful marketing campaigns including a robust holiday e-commerce campaign that generated $600K in product sales and a cross-channel marketing campaign for sponsored athletes competing in the 2012 Summer Olympics that increased website traffic by 50%. ◆ Improved audience by experimenting with new techniques to eliminate manual data processing of our trade show leads into our CRM, leading to a 30% lift in conversions on our B2B leads.

◆ Built and scaled a brand-new team that generated over $15M in annual revenue through the company’s digital advertising network; Worked with advertisers to promote their brand or product and partnered with publishers that possessed the customer reach using their email lists.◆ Supported the growth of the company’s ad network by exceeding targets in campaigns focused on acquiring new subscribers or purchase of products for Progressive Insurance, VISA, and AT&T.◆ Successfully boosted the effectiveness of email campaigns for Match, leading to a 50% increase in new customer acquisition and led Amobee to be one of Match’s top lead contributors for two years.◆ Created and implemented all digital compliance standards across the company, including a focus on US CAN-SPAM and international laws. Launched a standardized training program for all employees involving email best practices, creative optimization, and multivariate testing.

◆ Headed the strategic psychological operations planning team for the Pacific Command region, specifically specializing in potential conflict scenarios in the area. Led a team of five soldiers that created 100+ comprehensive profiles about strategic individuals/groups in China and North Korea that were target opportunities for US psyop programs or actions. ◆ Developed a new marketing strategy in Afghanistan using radio, television, and print material that directly contributed to the cease-fire and removal of over 2,500 Taliban fighters from the battlefield.◆ Created and disseminated in support of the 2004 Indonesian tsunami crisis over 20 print and radio messages ranging from evacuation notices to public safety information targeting over 5 million relief victims.◆ Provided informational support and operational assistance to various intelligence groups in Guantanamo Bay to improve and expand the government’s ability to gather useful and actionable information from high-value targets.