Will Malloy Email & Phone Number

Minneapolis, MN, US

Scottsdale, Arizona, US

• Execute new customer acquisition strategies and increase customer engagement and conversions using upsell and cross-sell tactics for Resideo, Honeywell Home, and First Alert brands
• Drive upwards of $45M annual through email and in-app channels
• Manage cross-departmental end-to-end execution of email, digital, push, and SMS campaigns, audience segmentation, message strategy, and program post-mortems via ACS, Amplitude, Google Analytics, Localytics and DataAI.
• Own CRM marketing calendar to inform cross-functional teams of upcoming and in-progress campaigns and optimize best practices
• Conduct and present regular ad-hoc email analysis and report out frequently

Eden Prairie, Minnesota, US

• Build, test and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studios
• Manage email campaigns as the business owner and subject matter expert
• Develop daily email content strategy incorporating on-air programming, merchandising assortment, marketing priorities, analytics, etc.
• Build creative briefs for email designers specifying URLs, image direction and marketing messaging
• Analyze campaign performance using Power BI and Google Analytics to evaluate success metrics and develop action plans for future campaigns
• Actively collaborate with Merchandising and Marketing teams to create consistent messaging across platforms

Edwardsville, Illinois, US

• Optimize, Code, Test and Maintain all email communication to customers (4 emails a week)
• Support teams in email designs and strategies
• Providing recaps/analysis of email campaigns
• Develop and execute A/B testing

Austin, Texas, US

• Strategize and build email automation and drip campaigns for WolfNet and OJO Labs line of products using ActiveCampaign
• Implement, maintain and report on Google Analytics and AdWords accounts
• Perform research, including competitive research and current/emerging trends, to facilitate the development of marketing efforts
• Generate and present post campaign reports to executive staff and sales team to support seasonal goals

Austin, Texas, US

• Strategize and implement all WolfNet marketing activities including public relations, special event management, and advertising
• Manage Content Marketing Coordinator and assist with creating content for company’s WordPress website, blog and social media outlets
• Develop and design sales campaigns to support sales and marketing seasonal goals
• Write content for external emails, website, blog articles, social media posts, etc.
• Collaborate with Graphic Designer and other departments to create content and complete various marketing tasks and projects
• Utilizes marketing automation tools including Pardot and Salesforce MarketingCloud to implement digital marketing campaigns

Austin, Texas, US

Shakopee, MN, US

• Develop, execute and evaluate social media portfolio for Minnesota Renaissance Festival, St. Louis Renaissance Festival and Trail of Terror including Facebook, Twitter, Blogs, Snapchat, Instagram, Pinterest and YouTube
• Test, measure, and evaluate social media advertising campaigns through Facebooks Ads, Google Ads and Sponsored Tweets as well as Facebook, Google and Twitter analytics
• Arrange advertising with print and broadcast media
• Maintain and build relationships with current and prospective sponsors and clients
• Prepare marketing materials including press kits, newsletters and press releases.
• Work with festival promotions to secure giveaways, promotional pieces, secondary events, radio interviews, and preseason promotions.

• Signature Event Marketing: Collaborate on publicity and marketing efforts for signature events. Email and phone correspondence with vendors and sponsors leading up to the event and onsite support the day of.
• Online Promotions: Manage the Promotions Page on Citypages.com. Update Street Team slideshow online, featured promotions and handle online contesting weekly.
• Street Team: Work closely with the Promotions Coordinator and Marketing Manager on planning and executing brand activation onsite at events. Directly assist and support all efforts of the City Pages Street Team.
• Brand Marketing: Assist the Marketing Manager in the creation of innovative marketing and promotions strategies for City Pages products including mobile apps and email newsletters
• Social Media Management: Assist the Marketing Manager in efforts to engage and grow various social media platforms including Foursquare, Facebook, Instagram, Twitter and Pinterest.
• Sales Support: Assist the Advertising Director in the creation of materials to be utilized by the sales staff including integrated marketing proposals, recaps and onesheets.

Philadelphia, PA, US

• Worked multiple events and concerts to help promote BUZ'N 102.9 FM, JACK FM 104.1, and 830 WCCO
• Helped get people rallied and excited for concerts
• Helped in office with pre-event clerical things including sign making