Will Mccandless Email & Phone Number

Freeport, Maine, Us

Freeport, Maine, Us

Los Angeles, Ca

Cape Town, Western Cape, Za

Develop and execute strategic marketing plans in accordance with timelines and budgets. Create and implement media strategy based on consumer research. Plan and budget special events and secure media coverage. Manage stakeholders including influencers, in-house teams, and strategic partners.KEY COMPETENCIES: STRATEGIC THINKING, RESULT-ORIENTED, THOUGHT LEADERSHIP, PROMOTIONS, BUDGETSExceeded target KPI of 200K samples while managing $400K budget for sponsorships, trade shows, and events● Negotiated and executed experiential partnerships to sample 100K units over 2 weekend events● Piloted Covid19 foodbank efforts and California Fire support donations, totaling 80K+ units for 2020● Introduced BOS to 1M new potential customers, driving revenue to $700K in F2020 KEY COMPETENCIES: NEGOTIATION, BRAND MARKETING, STRATEGIC PARTNERSHIP, RELIABILITY, TEAM LEADERSHIP, ATTENTION TO DETAILSDelivered test distribution agreement to 100+ stores by negotiating and building 40 in-store displays in 30 days● Headed negotiations and built product displays and paired with in-store promotion to lift SPINs data 50%● Increased physical availability 200%, optimized in-store activation, and increased retail footprint● Earned brand acceptance into pilot program with Kroger based on LA Market audit results KEY COMPETENCIES: CREATIVITY, MARKETING PROGRAMS, ADAPTABILITY, INNOVATION, PROBLEM SOLVING, CLIENT LOYALTYGrew brand e-commerce revenue from 0 to $12K per month in first 6 months by advocating for new client segment● Redesigned procedures to increase efficiency, led team to capture consumer data, incentivized loyal customers● Streamlined e-commerce fulfillment model to raise brand engagement and conversion by targeting repeat buyers● Collaborated with digital marketing manager to grow e-commerce revenues

Cape Town, Western Cape, Za

Discovered and attracted major accounts, managed key accounts, and supported sales team and country manager with new listings, merchandise, and marketing support. KEY COMPETENCIES: PRODUCT LAUNCHES, PROMOTIONS, STRATEGY, CROSS-FUNCTIONAL SALES & MARKETING, CREATIVITYExecuted new retail item rollout in 4 states, improved volume per outlet 500%, and secured 90% product placement● Guided team to manage in-store audit and rollout execution, securing 90% new product (cooler) placement● Secured 60% sales lift with in-store demonstrations, IRCs and secondary displays, brokered employee incentives● Delivered 700% sales growth in Year 1 for natural/specialty grocery channels KEY COMPETENCIES: KEY ACCOUNT MANAGEMENT, CLIENT RELATIONSHIPS, STRATEGIC THINKING, BRAND BUILDING, PROMOTIONSGained 700+ accounts, growing list from zero in brand’s first year, and managed specialty store key accounts● Generated new account targets and incentives and negotiated marketing support as budget percentage ● Secured distribution partner for strategic B&I accounts and achieved partner revenues of $450K by Year 2● Enhanced brand presence and sales with in-store displays, paired TPRs with raffles and social media integrationKEY COMPETENCIES: PEOPLE MANAGEMENT, PRODUCT INNOVATION, IDEA GENERATION, CONSUMER ANALYSIS, PERFORMANCEAchieved promotion and nomination to leadership program, only team member to receive performance bonus● Directed US sales/marketing during company restructure and headed FY18/19 field and trade marketing budgets● Trained and mentored new hires at all levels while managing weekly KPI calls, goals, and field objectives● Launched product, persuaded management to add sugar-free version, and assisted new product development

Austin, Texas, Us

Developed and implemented strategic marketing plan and budget. Executed events. KEY COMPETENCIES: BRAND GROWTH, CONSUMER RELATIONSHIP DEVELOPMENT, GRASS ROOTS MARKETING, INNOVATIONBoosted revenue streams by persuading management to pursue unconventional sales channels and on-prem accounts ● Innovated sales channels at farmers markets and office buildings, established repeat customers near markets, boosted VPOs 100%● Forged recurring orders of 50+ cases per account per month, including at regional hospitals● Attained regional and nationwide listings at 250+ retail stores through non-traditional sales channels

Developed recruiting pipeline. Advised and managed brand endorsements, business partnerships, and new international contract opportunities. Managed stakeholders. Negotiated contracts.KEY COMPETENCIES: PEOPLE MANAGEMENT, NEGOTIATION, PARTNERSHIP, COMMUNICATION, PROBLEM SOLVING, CONTRACTS, RECRUITINGIncreased agency revenue $100K+ by recruiting 6 professional basketball players with contracts of $3M+● Developed recruiting pipeline through strategic partnerships with high school and college advisors and coaches● Advised and managed brand endorsements, business partnerships, and international contract opportunities● Identified, recruited, and signed 6 professional players with contracts of $3M+ during final year with company

New York, Ny, Us

Advised clients on identifying financial goals, designing financial plans and portfolio construction. KEY COMPETENCIES: CORPORATE CULTURE, CONSULTATION, FINANCIAL SALES, ANALYSIS, MARKETING CAMPAIGNS, SALESFORCE CRM

New York, Ny, Us

Advised clients on identifying financial goals, designing financial plans and portfolio construction. KEY COMPETENCIES: CORPORATE CULTURE, CONSULTATION, FINANCIAL SALES, ANALYSIS, MARKETING CAMPAIGNS, SALESFORCE CRMSurpassed quarterly sales targets for new assets consistently while managing accounts totaling $11M● Assumed junior partner role and created lead generation and prospecting pipeline using Salesforce CRM● Drove targeted marketing campaigns for team managing $900M, reported performance, executed trade orders● Guided team to achieve consistent positive rate of return and reduced volatility in client portfolios

Los Angeles, California, Us

Clerked for named partner Ron Olson. Consistently performed and billed regular hours to clients such as Berkshire Hathaway, Philip Morris, Boeing, Abbot Labs & Edison

Bachelor’S Degree, Political Science, International Relations

Political Science And Government

International Relations And Affairs

Spanish, Leadership

Bachelor'S Degree, International Relations And Political Science