Will Mclean Email and Phone Number
Will Mclean work email
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Will Mclean personal email
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Will Mclean phone numbers
I am a senior data and analytics professional who enjoys helping companies find value from the information they already have at their fingertips. I work to make sense of all the disparate data, putting it in terms that can be easily understood and acted upon. Together, we can discover those real, actionable insights that lead to better decisions and higher ROI. My background has revolved primarily around both the retail and the banking industries, where I have helped my partners in areas such as marketing, supply chain, merchandising, and real estate/store development. I also have a significant amount of CRM experience, and have leveraged this when working with marketing leaders. I have had the privilege of leading and mentoring exceptionally skilled data scientists, business analysts and marketing analysts. While I have experienced many successes thus far in my career, I believe I am most proud of witnessing what they become, knowing I played some small part in their career development. I am an advocate for leveraging analytics and data science to make timely, data-driven decisions. I work with my leaders and contemporaries to keep them abreast of any insights I or the team find that might prove impactful to the organization. My goal is always to, within a reasonable amount of time, make the best, most informed decisions possible.Specialties:Predictive ModelingAI / Machine LearningForecastingSegmentationExperimental Design Campaign AnalysisBI / MeasurementP&L ResponsibilityAgency ServicesDirect MarketingMobile MarketingMedia TargetingBrand DevelopmentDatabase ManagementCustomer Lifecycle ManagementCustomer-Centric MarketingCustomer EngagementDigital MarketingLoyalty / CRM StrategiesMulti-Channel MarketingAzurePower BITableauSQLSASPythonAlteryxAdobe InsightIBM (Unica) CampaignMicroStrategy DesktopContact Info:mcleanwill@gmail.com
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Data Engineering ManagerBluwave, Lp Jun 2023 - PresentBrentwood, Tennessee, Us
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Manager Of Data Science And AnalyticsOzarks Electric Cooperative 2020 - 2023Fayetteville, Ar, UsLeads the Data Science and Business Analytics team. Enables them to utilize a variety of data mining and statistical methods to build and implement analytical solutions. Ensures the integrity and accessibility of the information. Finds opportunities for product and process optimization and uses models to test the effectiveness of different courses of action. Supports the Executive Leadership team with insights gained from these solutions, allowing them to make more informed, data-driven decisions. -
Senior Data ScientistBridgestone 2015 - 2020Nashville, Tennessee, UsBuilt new predictive/descriptive models as well as evaluated effectiveness of older models. Designed experiments/campaigns and analyzed the resulting data. Performed post-hoc (correlational) analysis when experimental designs (causational analyses) were not feasible. Advised analytical data programmers on quality and infrastructure needs/challenges, etc. Helped identify and quantify analytical opportunities with the organization. Mentored and trained less-senior analysts. -
Senior AnalystThe Allant Group 2013 - 2015Downers Grove, Il, UsPerformed exploratory data analysis and data manipulation to audit and assess data quality. Designed and produced standard and ad hoc client reports and deliverables. Conducted segmentation and statistical modeling for database marketing efforts. Developed client and marketing deliverables. Identified potential enhancements and/or process improvements for internal product and service offerings. -
Manager, CrmTween Brands 2012 - 2013Columbus, Oh, UsAccountable for the CRM campaign process, from implementing a strategic roadmap for CRM solutions to delivering CRM campaigns. Selected and managed data and creative input, producing comprehensive, timely and insightful reporting. Identified and recommended changes where relevant to increase leads, reduce acquisition costs and maximize ROI. -
Senior Marketing Analyst - ListJpmorgan Chase 2011 - 2012New York, Ny, UsResponsible for all aspects of list management campaigns, from translating business goals into technical requirements to generating customer and prospect lists. -
Senior Crm AnalystPayless Shoesource 2008 - 2011Miami, Florida, UsManaged all analytical efforts within the company as it pertains to the customer, whether via segmentation, profiling, cluster analysis or predictive models. Effectively the subject matter expert with regards to the customer. Assisted in the design of direct marketing campaigns and tests. Responsible for the actual selection of the proper audience for direct tactics to consumers. Provided assistance with determination of new product allocation as well as new store locations. -
Database Production SpecialistAltair Data Resources 2006 - 2008Brentwood, Tennessee, UsPerformed all data functions needed to load, process, select and deliver targeted prospects for evolving direct marketing campaigns. Advised client as to the most effective and efficient means of acquiring necessary information in a given timeframe. -
Database Marketing AnalystAlcott Routon 2003 - 2006UsSupported and improved clients’ marketing efforts by utilizing response tracking analysis, customer profiling and segmentation. Conducted data mining of clients’ customer databases, identifying and prioritizing up-sell, cross-sell, and acquisition opportunities. Conducted customer geographic draw analyses, preparing primary market area (PMA) solutions for client trade areas. Conducted, reported, and presented campaign evaluations through detailed analyses, determining successes and needed improvements. Provided recommendations based on campaign analyses for direct marketing initiatives and strategies. Developed Power Point presentations for delivery to the client as well as participated in client communications.Responded to internal and external client requests for ad hoc analyses. Assisted strategic account planners in designing test matrices, sizing control groups, and establishing measurement protocols. -
Modeling AnalystProgeny Marketing Innovations 2001 - 2003UsManaged all aspects of the process of modeling for the purpose of determining those customers best suited to receive our services. Coordinated these efforts with various departments within the company, such as Marketing, Client Services, Data Management, and our external Processing Vendors.Assisted Director of Modeling and Analysis in all facets of sample preparation for the purpose of developing models, whether these models are generic or client-specific.Developed and provided quarterly performance reports on mailings with modeled components included.Assisted Director in periodically analyzing modeling efforts to determine if adjustment to an existing model or development of a new model is necessary. -
Database Marketing RepresentativeProgeny Marketing Innovations 2000 - 2001UsActed as liaison between Account Management and Data Processing Vendors. Fostered and maintained relationships with key stakeholders such as Client Management, Processing Vendors, and Print Production. Managed the data requirements for all assigned mailings (approx. historical volume of mail pieces = 2 mil). Made recommendations to Client Management to improve the results of solicitations. Worked with internal and external partners to maximize return on solicitations and processes.
Will Mclean Skills
Will Mclean Education Details
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Purdue UniversityAg Economics -
University Of Tennessee At MartinAgriculture
Frequently Asked Questions about Will Mclean
What company does Will Mclean work for?
Will Mclean works for Bluwave, Lp
What is Will Mclean's role at the current company?
Will Mclean's current role is Advocate for Action through Analytics | Discoverer of Actionable Insights.
What is Will Mclean's email address?
Will Mclean's email address is wm****@****ecc.com
What is Will Mclean's direct phone number?
Will Mclean's direct phone number is +163025*****
What schools did Will Mclean attend?
Will Mclean attended Purdue University, University Of Tennessee At Martin.
What skills is Will Mclean known for?
Will Mclean has skills like Direct Marketing, Database Marketing, Analytics, Segmentation, Direct Mail, Analysis, Marketing Strategy, Data Analysis, Statistics, Market Research, Sas, Account Management.
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