Will Mclean Email & Phone Number

Nashville, TN, US

Brentwood, Tennessee, US

Fayetteville, AR, US

Leads the Data Science and Business Analytics team. Enables them to utilize a variety of data mining and statistical methods to build and implement analytical solutions. Ensures the integrity and accessibility of the information. Finds opportunities for product and process optimization and uses models to test the effectiveness of different courses of.

Nashville, Tennessee, US

Built new predictive/descriptive models as well as evaluated effectiveness of older models. Designed experiments/campaigns and analyzed the resulting data. Performed post-hoc (correlational) analysis when experimental designs (causational analyses) were not feasible. Advised analytical data programmers on quality and infrastructure needs/challenges, etc..

Downers Grove, IL, US

Performed exploratory data analysis and data manipulation to audit and assess data quality. Designed and produced standard and ad hoc client reports and deliverables. Conducted segmentation and statistical modeling for database marketing efforts. Developed client and marketing deliverables. Identified potential enhancements and/or process improvements for.

Columbus, OH, US

Accountable for the CRM campaign process, from implementing a strategic roadmap for CRM solutions to delivering CRM campaigns. Selected and managed data and creative input, producing comprehensive, timely and insightful reporting. Identified and recommended changes where relevant to increase leads, reduce acquisition costs and maximize ROI.

New York, NY, US

Responsible for all aspects of list management campaigns, from translating business goals into technical requirements to generating customer and prospect lists.

Miami, Florida, US

Managed all analytical efforts within the company as it pertains to the customer, whether via segmentation, profiling, cluster analysis or predictive models. Effectively the subject matter expert with regards to the customer. Assisted in the design of direct marketing campaigns and tests. Responsible for the actual selection of the proper audience for.

Brentwood, Tennessee, US

Performed all data functions needed to load, process, select and deliver targeted prospects for evolving direct marketing campaigns. Advised client as to the most effective and efficient means of acquiring necessary information in a given timeframe.

US

Supported and improved clients’ marketing efforts by utilizing response tracking analysis, customer profiling and segmentation. Conducted data mining of clients’ customer databases, identifying and prioritizing up-sell, cross-sell, and acquisition opportunities. Conducted customer geographic draw analyses, preparing primary market area (PMA) solutions for.

US

Managed all aspects of the process of modeling for the purpose of determining those customers best suited to receive our services. Coordinated these efforts with various departments within the company, such as Marketing, Client Services, Data Management, and our external Processing Vendors.Assisted Director of Modeling and Analysis in all facets of sample.

US

Acted as liaison between Account Management and Data Processing Vendors. Fostered and maintained relationships with key stakeholders such as Client Management, Processing Vendors, and Print Production. Managed the data requirements for all assigned mailings (approx. historical volume of mail pieces = 2 mil). Made recommendations to Client Management to.

M.S., Ag Economics

B.S., Agriculture