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Will Mestayer is listed as Commerce Marketing | Omni-channel Strategy | Innovation | Design Systems Thinking | CPG | Travel Junkie at Sierra Nevada Brewing Co., based in Portland, Oregon, United States. AeroLeads shows a work email signal at craftbrew.com and a matched LinkedIn profile for Will Mestayer.
Will Mestayer previously worked as Director, Connected Commerce at Sierra Nevada Brewing Co. and eCommerce Marketing Manager at Sierra Nevada Brewing Co.. Will Mestayer holds Master Of Business Administration (Mba), Operations And Technology Management from University Of Portland.
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AeroLeads found 1 current-domain work email signal for Will Mestayer. Compare company email patterns before reaching out.
Will Mestayer is the Director of Connected Commerce for Sierra Nevada Brewing Company, leading omnichannel strategy, full-funnel paid media, trade programming, customer loyalty & integrated digital marketing. He's previously held roles as Director of Innovation of Anheuser Busch Inbev and the Senior Manager of Sales Operations for The pH Experiment, Craft Brew Alliance's innovation and growth unit. He also has experience as the National Account Manager for e-commerce, airline, and transportation channels and the brand strategy for Widmer Brothers Brewing. Will holds an MBA from the University of Portland and a Bachelor of Arts degree from the University of Mississippi.
Listed skills include Marketing, Beer, Iri, Key Account Development, and 31 others.
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Chico, California, Us
Connected Commerce is a new function for Sierra Nevada Brewing, leading holistic strategy of paid media, omnichannel retail activation, eCommerce, web, and shopper marketing. We're an integrated team aimed at embracing new technologies, experiences and programmatic initiatives to acquire new drinkers and deliver long-term sustainable growth.
Portland, Or, Us
Co-founded new independent business unit driving innovation strategy and long-term growth for Craft Brew Alliance based on leadership in driving business growth and enhancing operations. Developing innovation systems rooted in design thinking, gathering insight from limited retail tests and integration of new technology with the goal of solving drinker needs and creating new experiences for drinkers.
Portland, Or, Us
Led North America national account partners and developed strategic planning initiatives around new business development, e-commerce channel strategy, retail activation and programming. Development and maintenance of business relations within e-commerce, large format chains, airlines, and lodging partners. Largest partners included Amazon, Drizly, Buffalo Wild Wings, HMS Host, Alaska Airlines, Southwest Airlines, Hilton Worldwide, Darden Restaurant Group. Comprehensive partner business reviews, national/regional syndicated data analysis, category management insights, customized annual brand marketing and retail programming development.
Portland, Or, Us
Holistic brand management for an international craft beer brand. Conceptualized, managed, executed national brand campaigns and go-to-market strategy. Managed brand’s annual budget of $2.2MM, building annual monthly accrual calendar and tracking actual accruals. Developed national & regional marketing strategies to increase sales momentum around portfolio offerings. Business case construction to drive new product innovation, line extensions, market expansions & general brand strategy. Authored and presented creative briefs to agencies of record; prepared and presented RFP’s for external agency work to ensure success metrics were met. Developed annual retail programming to align with national brand priorities, sales goals, channel focus & wholesaler/retailer partnership engagement. Utilization of Nielsen and IRI consumer data analytics throughout planning and strategic processes.
Portland, Or, Us
Led business development and wholesaler management in Austin, Houston, and San Antonio metro areas for 5 nationally distributed Craft Beer/Cider brand families. Oversaw supply chain and procurement of 90k+ case sales annually within 6 wholesaler warehousing networks. Analyzed, monitored, and adjusted weekly forecasts/actual orders to align with market demand, standing wholesaler inventory, and upcoming brand activation plans and launches. Designed retail market activation strategy for innovation brands within all segments of business (i.e. Chain Grocery, On-Premise, Liquor)
Other employees you can reach at sierranevada.com. View company contacts →
Daniel Lamb
Colleague at Sierra Nevada Brewing Co.Fletcher, North Carolina, United States
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Steven Ng
Colleague at Sierra Nevada Brewing Co.Portland, Oregon, United States
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Terrell Lowe
Colleague at Sierra Nevada Brewing Co.San Francisco, California, United States
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Justin Kyremes-Parks
Colleague at Sierra Nevada Brewing Co.Asheville, North Carolina, United States
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Patrick Von Feldt
Colleague at Sierra Nevada Brewing Co.Greater Chicago Area, United States
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Patrick Rogers, Mosh, Gsp
Colleague at Sierra Nevada Brewing Co.Hendersonville, North Carolina, United States
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David Bynum
Colleague at Sierra Nevada Brewing Co.Arden, North Carolina, United States
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Thomas Hennessy
Colleague at Sierra Nevada Brewing Co.Gridley, California, United States
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Steve Thiel
Colleague at Sierra Nevada Brewing Co.Fishers, Indiana, United States
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Drew Ratliff
Colleague at Sierra Nevada Brewing Co.Greater Asheville, United States
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Quick answers generated from the profile data available on this page.
Will Mestayer works for Sierra Nevada Brewing Co..
Will Mestayer is listed as Commerce Marketing | Omni-channel Strategy | Innovation | Design Systems Thinking | CPG | Travel Junkie at Sierra Nevada Brewing Co..
AeroLeads has found 1 work email signal at @craftbrew.com for Will Mestayer at Sierra Nevada Brewing Co..
Will Mestayer is based in Portland, Oregon, United States while working with Sierra Nevada Brewing Co..
Will Mestayer has worked for Sierra Nevada Brewing Co., Anheuser-Busch Inbev, Craft Brew Alliance, Lazy Magnolia Brewing Company, and G & A Publishing Inc.
Will Mestayer's colleagues at Sierra Nevada Brewing Co. include Daniel Lamb, Steven Ng, Terrell Lowe, Justin Kyremes-Parks, and Patrick Von Feldt.
You can use AeroLeads to view verified contact signals for Will Mestayer at Sierra Nevada Brewing Co., including work email, phone, and LinkedIn data when available.
Will Mestayer holds Master Of Business Administration (Mba), Operations And Technology Management from University Of Portland.
Will Mestayer is listed with skills including Marketing, Beer, Iri, Key Account Development, Beverage Industry, Brand Management, Consumer Products, and Market Planning.
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