Lead successful brand identity relaunch, from ideation to execution, resulting in a new logo, brand guidelines, and a cohesive marketing campaign across print and digital advertising, email marketing, social media, website, and micro applications.Build and execute a comprehensive marketing plan, driving brand awareness, website traffic, conversions, and sales growth across all product lines.Conduct market research to identify customer needs and market trends, while analyzing competitor activity to ensure a competitive edge.Identify new marketing channels and opportunities to reach target audiences and increase brand visibility.Build and maintain relationships with industry associations, media outlets, and stakeholders, resulting in increased brand exposure and credibility.Collaborate with sales team management to develop and launch successful new products and campaigns.Oversee the design and production of high-quality marketing collateral, including brochures, catalogs, lookbooks, flyers, posters, signage, wearables, and other promotional items.Use strong project management skills to handle multiple projects simultaneously.Create and manage marketing budgets, while effectively reporting on marketing KPIs to senior management.Utilize marketing automation and analytics tools to optimize marketing campaigns, measure performance, and make data-driven decisions.

Increase brand recognition for notable Texas clients such as American Heart Association (Austin), Balcones Pain Consultants, Covert Cadillac, David McDavid Acura, Espinoza Stone, KMFA 89.5 FM, Kurt Simons Company, Texas Oncology, Time Warner Austin, and Wiseman Family Practice.Manage end-to-end design projects and collaborate with internal and external stakeholders to ensure work meets client expectations, deadlines, and budgets.Implement UX/UI design best practices to develop award-winning web applications and websites.Develop and implement strategic brand initiatives across all marketing channels to increase brand awareness in various industries such as automotive, beauty, construction, healthcare, legal, media, mining, petroleum, real estate, retail, and technology.Stay up-to-date with interactive, search marketing, mobile, social media, advertising, and marketing trends and incorporating them in managed brands.Create print, web, email, and social content based on audience data, competitive analysis, and behavioral science while using typography, color theory, and layout principles to enhance brand-audience connections.Write award-winning advertising and marketing copy for print, web, and social media to generate desired results.Build and manage creative teams by providing guidance and feedback to junior designers, web designers, and copywriters, using lead-by-example management principles.Maintain a client-first approach resulting in an average customer tenure of nine years.

Conceptualized, designed, and executed creative solutions across various platforms, including print, digital, out-of-home, web, and social media, in alignment with the company's global identity.Worked closely with marketing and sales teams to develop innovative and engaging campaigns that resonated with the target audience.Conducted research and analyzed luxury automotive industry trends and best practices to stay informed.Led brainstorming sessions and contributed creative ideas to enhance campaigns.Directed research efforts and competitive analysis to develop insights and strategic recommendations.Wrote and edited copy for various mediums, such as headlines, taglines, short- and long-form content, and ensured consistency with the company's voice and messaging.Managed budgets and timelines for all projects, ensuring that deadlines were met and resources allocated effectively.Oversaw external vendors, including photographers, stylists, printers, and junior designers, to ensure timely and cost-effective delivery of projects.Recognized as a Land Rover Pinnacle Club award team member for the duration of my tenure.

Collaborated with account executives, publishers, and advertisers to design impactful print and banner advertising that aligned with sales and branding objectives.Developed persuasive advertising copy that effectively communicated brand messaging and drove desired results.Defined the company's visual identity for print materials, website, email marketing, and social media, and established guidelines for consistent use of brand assets.Directed and managed photo shoots, including hiring photographers, product stylists, and production artists, negotiating rates and contracts, and reviewing and approving designs, artwork, and photography.Oversaw the development of graphics and content by external partners to ensure alignment with brand standards and quality standards.