Will Moyle Email & Phone Number

London, Gb

London, England, Gb

Summary:— Manager of Consumer Analytics Team, responsible for insights, performance reporting and data-led product development for the public Zoopla website and app, receiving over 2 million sessions per day.— Analytics Lead for numerous consumer product teams responsible for ensuring strategic decisions are data-driven and delivering tangible business impact, such as a 4X growth in targetable consumers.— Created and led the Experimentation Practice Group to implement a cross-organisation culture of testing & optimisation, including fully implementing Optimizely and increasing rate of experimentation from monthly to multiple tests per week.— Redefined the business’ approach to measuring Consumer Preference & Retention, developing a novel approach to measuring success of the consumer product across all product and marketing teams.— Developed audience building tool using Machine Learning model to predict consumer intent based on web & app behaviour, directly resulting in six-figure revenue generation in the first year.Roles & Responsibilities:— Generate actionable, strategic insights and recommendations built on data to improve product performance and drive consumer retention.— Managing, hiring and training team of analysts and leading cross-team initiatives to deliver impact.— Create and deploy measurement strategies: identifying key performance indicators; implementing conversion tracking; creating real-time dashboards; forming projections and goals.— Develop and execute testing, experimentation & optimisation strategies.— Make frequent presentations to senior stakeholders.Tools include:Google Cloud Platform, Google BigQuery, AWS S3, AWS RedShift, Google Analytics, Google Tag Manager, Tableau, Power BI, Google Data Studio, Optimizely, Google Optimize, Segment, Contentsquare, GitLab.Programming Languages:MySQL, R, Python

Brooklyn, New York, Us

Summary: — Strategy and Analytics Lead for project teams on a wide variety of digital communications engagements (CRM, web, social, email). — Clients span the finance, technology, non-profit, CPG, political and automotive sectors. — Program goals include increasing sales, building brand equity, generating advocacy actions and fundraising.Roles & Responsibilities: — Generate actionable, strategic insights and recommendations built on data to improve community engagement and audience conversion. — Create and deploy measurement strategies: identifying key performance indicators; implementing conversion tracking; creating real-time dashboards; forming projections and goals. — Develop and execute digital testing strategies, including web optimisations. — Manage junior team members. — Make frequent presentations to senior client stakeholders. — Facilitate workshops. — Write multiple thought-leadership blog posts for bluestate.coStatistical Analysis: — A/B & multivariate testing. — Regression modeling for revenue projections. — Clustering analysis for audience segmentation and customer profile generation.Clients include: Lloyds Banking Group, UNHCR, Google, Obama Foundation, Ford Motor Company, National September 11 Memorial & Museum, Colgate.Tools include:Google Analytics, Google Tag Manager, Adobe Analytics, Facebook Insights, Twitter Analytics, Crimson Hexagon, Google Data Studio, Optimizely, Google Optimize, Salesforce Marketing Cloud, Google Ad Manager.Programming Languages:MySQL, R, Python

Worldwide, Oo

Worked on a large number of projects developing business strategies, specifically related to Policy & Regulation as well as GrowthProjects covered a wide range of industries including Media, Insurance, Retail Banking, Real Estate, Healthcare and Public SectorCompleted a five month secondment to the Firm's internal Central Innovation Team, developing and then implementing the firm's strategy for stimulating internal innovationRan and maintained a firm-wide crowd-sourcing innovation software platformCommunicated and monitored the innovation strategy, including numerous statistical analyses, firm-wide communications to all 14,000 UK employees and the running of meetings with senior partners

Worldwide, Oo

Attained a position on Deloitte's highly competitive Scholar Intern programmeCompleted a total of eleven months of work experience before and during universityDepartments included: Energy, Infrastructure and Utilities Audit, Tax Management Consulting, Operations Consulting and Strategy ConsultingScheme provided a thorough introduction to the world of business and finance as well as considerable opportunity to develop strong communication skills through extensive training and interaction with senior clientsFinal summer placement consisted of a month-long position in Chicago, IL working with Operations Consulting to improve the Supply Chain of global packaging manufacturerRoles included stakeholder management, client training and information gathering related to client’s sales and operations planning

Master Of Science (Msc), Computer Science

Master Of Mathematics (Mmath), Mathematics

Education record