Will Murchison Email & Phone Number

Westlake, Texas, US

• Working in Schwab’s internal marketing agency, I develop strategy for digital marketing, customer acquisition, and B2B engagement – turning our clients’ goals into actionable plans that get results.
• Serve as lead UX strategist for high-priority client projects, including discovery, ideation, and the development of UX and content plans.
• Advocate for lean methods, user-centered design, a test & learn approach, and strategy focused on outcomes that achieve our project goals.

Los Angeles, US

Consulting for online publishers, including GOOD Worldwide, Upworthy, and Someecards. Services include testing, optimization, content strategy, and audience development.

• Clearhead helps innovative companies employ a/b testing, personalization, and analytics in pursuit of continuous, data-driven improvement. Clients include: Adidas, CVS, Express, Keurig, New Balance, Patagonia, Tesco.
• Led strategy and execution to optimize website conversion for e-commerce and lead generation clients.
• Delivered winning A/B tests, including landing pages and redesigned flows, that delivered major increases in qualified leads and multi-million dollar growth in online sales.
• Led cross-functional teams of project managers, analysts, UX designers, and developers.
• Data-driven projects included problem identification, hypothesis development, testing roadmaps, UX design, user research, and personalization strategy.

Arlington, Virginia, US

• Led UX content strategy for multiple product lines, including language learning, enterprise admin tools, and mobile learning apps for kids.
• Helped establish the company’s UX team and UX content practice.
• Created processes to integrate with Agile teams and optimize workflows.
• Developed terminology, information architecture, standards, and patterns.

San Jose, CA, US

• Led content team for redesign/overhaul of the PayPal account experience. Supervised writers to ensure quality, consistency, and on-time delivery.•
• On-site lead for Austin content team; served as proxy for San Jose-based management.•
• Developed content strategy for multiple high-priority initiatives, including the digital wallet, point-of-sale (POS) experience, and innovative credit products.•
• Subject matter expert in a wide range of areas, including consumer products, online checkout, new user sign-up, account servicing, customer support, and compliance.

http://www.murchisondrygoods.com/Competitive analysis, pricing strategy, user experience, information architecture, photography, product design, IT.

Arlington, Virginia, US

• Worked with executive leaders to rebuild an inactive media relations department, resulting in dramatically increased news coverage and a higher profile for the association.•
• Conceptualized and executed media strategies to promote the societal value of pharmacy, as well as the public policy interests of the nation’s 39,000 retail pharmacies, a $750 billion industry.•
• Developed press releases, media statements, and communications to lawmakers and industry execs.

Arlington, Virginia, US

• Selected by executives to establish and lead a coalition of chain and independent pharmacies.•
• Created coalition infrastructure, including budget, strategic planning, selection of PR/advertising/ research firms, organization of staff & oversight boards, and office space & equipment procurement.•
• Managed 6-person team; supervised daily operations of the coalition and $5 million budget.•
• Directed advertising campaigns, media outreach, opinion research, and lobbying of key legislators.•
• Oversaw content creation, digital strategy, advertising campaigns, and communications with lawmakers.

Arlington, Virginia, US

• Organized advocacy campaigns, mobilized grassroots and conducted industry “war room” rapid response.
• Developed website content for federal and state grassroots campaigns.

Washington, DC, US

• Lead adviser to senior Member of Congress on tax policy and Social Security, with additional expertise in telecom, financial services, healthcare, and energy policy.
• Wrote and edited press releases, op-eds, and speeches; coordinated radio and TV appearances.
• Developed content strategy and information architecture for Congressional website.
• Managed IT systems for DC office and district office.