Born and raised in the New Zealand, I grew up surfing, skating, cycling, kite boarding, snow skiing and obsessively building stuff in the shed. My passion for making developed from this humble shed in my parent’s backyard and ignited a lifelong passion for well-designed and crafted products. Making and material exploration led to studying a Bachelor of Industrial Design with 1st class honors at Massey University in Auckland. Having received several national and international awards in recognition of my undergraduate work I continued my studies with a Master of Design in Wellington. My thesis took a holistic, practice-led exploration of New Zealand’s primary export industry which uncovered multiple design opportunities within logistical and transportation systems - challenging the status quo which has been embedded in export thinking for over 40 years. This project received a Gold Award at New Zealand’s Best Design Awards. Since my studies I have been working in a variety of lead transport and industrial design roles across Europe, the UK and New Zealand. From leading the design of emergency and tourism vehicles, to designing some of Triumph’s most coveted motorcycles, plus a few industry changing start-ups. Since 2020 I founded my design consulting business in the UK and at the end of 2023 founded MakeFuture – a multidisciplinary design studio focusing on delivering world-class design services in automotive, transportation and product design.Design and making continues to be my obsession and I am constantly working on new projects. Some of my recent projects include rebuilding and modifying old motorcycles, vintage bicycles, tinkering with old cars, crafting leather goods and building furniture.
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Founder & DesignerMakefuture.Studio Dec 2023 - PresentNew ZealandWorld-class design services for automotive, transportation and product design. -
Designing And Tinkering With Automotive PartsThird Shed Moto May 2021 - PresentEngland, United KingdomA bit of a side project for me. Tinkering, designing and manufacturing 3D printed automotive parts.IG: @thirdshedmotohttps://thirdshedmoto.square.site/
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Design ConsultantWill Nicholson Design Ltd. Nov 2020 - Jan 2024England, United KingdomDesign consultant providing various design services from early design exploration and conceptualisation, rendering, CAD development through to design release. Some of my clients include:Triumph Motorcycles - Contracting DirectlySea Change - Electric Hydrofoiling Ocean TransportOSHO - Redesigning home electronic infrastructureAction Manufacturing/THL – New vehicle design and developmentBolt Moto - Custom Motorcycle DesignCampos RacingFreight Fish - High speed hydro foil ocean freight
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Senior Lead Motorcycle DesignerCero Jan 2022 - Dec 2022Barcelona, Catalonia, Spain -
Lead Motorcycle Designer For Triumph Motorcycles / ChdTriumph Motorcycles Limited / Chd 2017 - 2020Midlands, UkLead motorcycle designer for a range of new model projects, model year updates and OEM accessories. -
Lead Of Industrial DesignAction Manufacturing Apr 2015 - Mar 2017Hamilton, New Zealand -
Co-Lecturer/External SupervisorAuckland University Of Technology Apr 2016 - Nov 2016Auckland, New ZealandThrough my employment as the lead industrial designer at Action Manufacturing I have jointly founded two industry supported final year student projects. The first being a exploration of adding value to waste material generated in the manufacture of commercial vehicles. The second project is a conceptual design of portable mobile spaces. Since then the initial project has commenced and some students have chosen to pursue their projects further of which I am continuing to be involved and provide support. -
Contract Boat DesignerConfidential Marine Craft Manufacturer Mar 2016 - Aug 2016Early in 2016 I took on a freelance project of designing a medium sized aluminium fishing boat for a client. With my past experience in the marine industry, I completed a complete and detailed 3D CAD model, CNC cut files for router cutting, and workshop assembly drawings. Given the projects nature, the owner and outcome will remain confidential.
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Design Research AssistantMassey University Feb 2014 - Jun 2014Wellington & Wairarapa, New Zealand-Exploring opportunities for design thinking in the global market of export primary produce-Supply chain mapping-Practice-lead design research-Presenting findings to the research client-Identifying possible design solutions within a large scope of opportunities -
Designer & Boat FitterSurtees Boats 2008 - 2013Bay Of Plenty-CAD designer of new components and accessories-Digitizing hand made components and hull designs into the CAD software-Liaising with the various manufacturing roles in order to ensure new designs were efficient to manufacture-Boat fit-out including; electrical wiring, upholstery, windows and installation of componentry.
Will Nicholson Skills
Will Nicholson Education Details
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Massey UniversityIndustrial And Product Design -
Massey UniversityIndustrial And Product Design
Frequently Asked Questions about Will Nicholson
What company does Will Nicholson work for?
Will Nicholson works for Makefuture.studio
What is Will Nicholson's role at the current company?
Will Nicholson's current role is Founder & Designer.
What schools did Will Nicholson attend?
Will Nicholson attended Massey University, Massey University.
What skills is Will Nicholson known for?
Will Nicholson has skills like Design Thinking, Industrial Design, Sketching, Product Design, Model Making, Concept Development, Rhino 3d, Adobe Creative Suite, 3d Modeling, Concept Design, Design Research, Design Strategy.
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Will Nicholson
Auckland -
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