Will Northcote Email & Phone Number

After a minor health problem I decided to take a break during 2013 to focus on my family and home. Having fully recovered and spent the last 6 months working on a couple of personal projects I'm now looking to resume my career and once again get that buzz from knowing you've made a difference to the business and your customer!

• Led business review project to create a brand strategy and NPD programme, repositioning the organisation from a single product/market focus into a multi-market and multi-product business: generated £3m+ new turnover• Drove overarching corporate marketing strategy along with marketing plans for commercial business units and regional operations teams including database marketing, email marketing, direct mail, telemarketing, press and radio advertising, literature systems, microsites, merchandising etc.: delivered significant market share growth.• Built and led marketing team continuously meeting business needs by evolving team structure, managing individuals’ performance and ensuring personal development via CPD plans and mentoring

Whilst my family was still young I took the opportunity to take a break for several months to get to know and look after my two sons ...probably learnt more people management skills than I have done throughout the rest of my career!

* Researched and developed a branding and segmentation strategy (including identity, values and messages) and associated marketing plans to facilitate growth of the group, its member businesses and product offerings * Transformed marketing provision to member businesses; defining needs, building new team, establishing procedures and SLA’s and introducing a ‘job-bag’ delivery system: raised satisfaction from 65% to 92%* Delivered marcoms programme which at any time included over 70 on-going projects including events (10 - 300+), product launches, email/web marketing, media relations, POS, newsletters, annual reports, literature, DM, etc

• Created and managed successful roll out of a new branded concept providing language solution products to the IT Helpdesk, Call Centre CRM, and Telco markets - exceeding £1m+ turnover target in 12 months• Redesigned the basic business model, redefining the target market, remodelling revenue and expenditure budgets and managing support function changes • Devised and implemented a “consultative” commercial strategy, creating product propositions and brand identities and introducing new pricing architecture to maximise revenues

• Formulated a comprehensive communications campaign, controlling a £500k budget and agencies to coordinate exhibitions and conferences, direct marketing, advertising, literature, PR, POS etc.• Managed integrated NPD /promotional programme: minimum 4 new products and 6 promotions per month • Developed “Bake & Bite” branded concept; inc. sales aids, POP, packaging and PR, driving growth of 25% p.a.• Devised branded product offering with RHM brands - Hovis, Mr. Kipling and Sharwoods etc

• Effectively controlled and deployed £300k marcoms budget, managing agencies and sales promotion campaigns including, exhibitions, conferences, literature, direct marketing, advertising and PR etc

• Formulated and executed strategic and tactical marketing plans reversing long standing sales decline in the retail channel and revitalising the brand’s presence in the wholesale channel • Managed NPD project with overseas suppliers and production sites from idea generation through to launch; utilised all elements of the marketing mix to successfully roll-out into retail and wholesale markets - £1m+ sales

• Promoted to manage European brand and new product development in liaison with North American colleagues

• Planned and executed re-branding of DIY product range increasing turnover from £3m to £12m.

Cim Diploma In Marketing

Ba (Hons) Business Studies, Marketing