Will Nye Email & Phone Number

London, Gb

London Area, United Kingdom

• Led the agency's technical proposition.• Owned technical sales, including RFP responses, proposed plans, pitches and forecasting.• Managed agency-wide tooling budgets and running provider selection processes.• Created a dedicated innovation department to sit within the product teams and build out the agency’s internal tooling capabilities.• Leveraged AI to enhance agency workflows through prompt engineering and API integration.• Product managed all internal tooling, including direct line management of an internal developer and the supervision of multiple external freelancers.• Owned product positioning and development, including marketing output and sales collateral.• Worked closely with the individual teams to foster a culture of innovation and encourage product specialists to push the boundaries of their specific disciplines.

London, United Kingdom

• Accountability for hitting the team’s financial targets in line with the organisation’s commercial objectives.• Final point of sign-off for all client project plans and strategies, and involvement in higher-profile client meetings (e.g. QBRs, renewal discussions).• Delivered high-quality work for complex ecommerce and marketplace clients.• Acted as a point of escalation for any complex client issues encountered by the team. • Direct line management of 6 senior team members and responsibility for team appraisals, promotions and the overall department structure.• Led recruitment for the team, including developing business cases for new hires, creating job descriptions and running the interview process.• Boosted product consistency, efficiency and quality through process development, automation and training.• Improved cross-departmental collaboration through regular training sessions and knowledge shares.

London, United Kingdom

• Managed several of the agency’s biggest retained clients across a range of verticals, including Finance, Leisure, and Affiliate (approx. £45k MRR).• Devised and executed SEO strategies that resulted in significant organic performance increases and helped underline the importance of SEO as a channel.• Led a large number of one-off projects across a huge variety of sectors, including ecommerce, travel and finance. Everything from technical audits using log file analysis to large-scale site migrations.• Worked closely with client marketing and development teams: handling everyday comms, leading meetings and QBRs, reporting on performance, running training sessions and ensuring the correct implementation of recommendations.• Ownership of account commercials, including managing task prioritisation and delivery, profitability and scoping out plans for bolt-on projects and retainer renewals. • Writing and speaking to help market the agency and attract new leads.• Line management for up to 6 direct reports and responsible for agency-wide resourcing for 2 years.

London, United Kingdom

• Developed and implemented social strategies with a focus on brand advocacy to enhance client engagement and visibility.• Provided technical recommendations for client websites, including mobile and international setups, site architecture and migrations.• Conducted onsite optimisation and keyword research to improve SEO performance and visibility.• Managed analytics, reporting, and forecasting to provide actionable insights and strategic recommendations for client projects.• Led client meetings and maintained direct communication to ensure alignment and satisfaction with delivered strategies.• Created and executed content audits, ideation sessions and strategies.• Oversaw outreach initiatives to increase the organic visibility of content campaigns.• Executed paid social campaigns for content amplification, enhancing reach and engagement on social platforms.• Integrated paid and organic media to maximise overall marketing effectiveness and ROI.• Facilitated cross-channel marketing integration to ensure cohesive and consistent messaging across all platforms.

London, United Kingdom

• Conducted technical audits and provided recommendations on mobile optimisation, international expansion, site architecture, and website migrations.• Performed onsite optimisation and keyword research to boost search engine rankings and visibility.• Analysed and resolved penalties related to Google's Panda and Penguin updates, restoring client search engine rankings and performance.• Developed and implemented local SEO strategies to improve regional search visibility.• Managed analytics, reporting, and forecasting to deliver detailed insights and strategic guidance for ongoing improvement.• Led client meetings and maintained direct communication to ensure clarity, project alignment, and client satisfaction.• Prepared and delivered sales pitches, effectively communicating value propositions and securing new business.• Created and oversaw content ideation, strategy, and audits to improve performance.• Directed outreach and link acquisition efforts to enhance client link profiles and authority within their markets.