Responsible for developing and implementing comprehensive sales and marketing strategiesto drive revenue growth, enhance brand presence, and build strong relationships within the legalcommunity.

Lead marketing efforts for a family-owned business in the CPG space, responsible for driving $8M/year in affiliate sales across a portfolio of ~1,000 health and beauty products. • Manage advertising budget for DTC channels, launching monthly ad campaigns and PPC. • Developed & executed digital marketing programs (Facebook, Instagram, Pinterest, Solo Ads, Google Ads, Display Ads, Email Marketing, and Direct Mail); initiated successful lead generation and marketing funnel for capturing qualified leads. • Implemented a full-scale email marketing solution (Constant Contact/Mailchimp) across the organization, in addition to SMS text marketing.• Created and developed training program for 12,000 sales affiliates.• Increased annual incentive-based sales by approximately 5 - 10%, focusing on high value segments through targeted sales initiatives.

Led marketing strategy and operations as co-founder of Neurologix, an early-stage ecommerce DTC business in the health and wellness space.• Developed Go to Market Strategy to align with startup growth stages; providing a clear marketing message for the investor pitch deck, used to generate capital (fundraising).• Developed and implemented initial marketing infrastructure, systems, and software required for progress tracking and results. Led group marketing functions for internal and external teams.• Partnered with an external “boutique” digital marketing agency, building out an email funnel and content required for the successful launch of the first Neurologix campaign.• Managed digital agency relationships to develop email campaigns, landing pages, creative, brand identity, product positioning, SEO optimization and web development.• Created web and email copy (headlines, product descriptions, articles, and promotional offers).

Identify & develop marketing initiatives to improve portfolio company performance, reporting to Principal.• Designed website, wrote all web copy, created wireframes, and managed 3rd party programmers.• Participated in identification, origination, analysis, due diligence, and valuation of new investments.• Drove financial modeling efforts (proforma analysis, valuation, breakeven analysis, cash flow, etc.)• Developed Pitch Deck, Business Plan, and Sales & Marketing Collateral for Fresh Bites, LLC.• Oversaw multiple portfolio companies, leveraging relationships with key stakeholders to improve operational efficiencies and monitor business performance.

Provided growth consulting services to small businesses, startups, and NPOs: financial valuation, business model optimization, marketing strategy & execution (GTM, web dev, content, ad campaign management, etc.). Examples of work completed include:• Air To All - Non-Profit Organization, providing ventilators and PAPRs for COVID management. Built financial model to help scale business, created landing page for lead generation.• True Colombia Travel - Early-stage startup (travel agency) in Colombia. Identified & enabled new partner and platform revenue channels, increasing sales from $20K to $1M, improving margins 20%

Served two, non consecutive terms in the United States Peace Corps in Ukraine and Colombia.• Led team of 10 volunteers in creation of Community Economic Development Program Sector in Columbia: designed project, secured $4K grant (United States Agency for International Dev.)Impact: Signed strategic partnership with agricultural arm of the United Nations, providing small business consulting to 14 local associations engaged in commercial agriculture ventures• Co-designed and implemented a new leadership and advocacy program in Ukraine. Wrote & secured $3,500 grant (National Endowment for Democracy (NED)).Impact: Executed 80+ leadership sessions in local orphanages, high schools, & across community

Drove pre-sales for fast-growing SaaS startup, requiring extensive client relationship management and outreach. ▪ Opened accounts projected to generate $250K in monthly recurring revenue. ▪ Leveraged expertise in Salesforce to manage portfolio of 300 clients and identify areas for increased investment including leading a growth initiative to analyze expansion opportunity leading to additional $8K in MRR.