Managing Director, Performance Media
Current
Apr 2020 - Present
AeroLeads people directory · profile
Willow Smith Email & Phone Number
Managing Director, Performance Media at Parallel Path Digital Marketing Agency
at
Parallel Path Digital Marketing Agency
1 work email found
@imm.com
7 phones found area 308, 440, 978, 858, 512, and 303
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Managing Director, Performance Media at Parallel Path Digital Marketing Agency
Location
Boulder, Colorado, United States
Who is Willow Smith? Overview
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Quick answer
Willow Smith is listed as Managing Director, Performance Media at Parallel Path Digital Marketing Agency at Parallel Path Digital Marketing Agency, based in Boulder, Colorado, United States. AeroLeads shows a work email signal at imm.com, phone signal with area code 308, 440, 978, 858, 512, 303, and a matched LinkedIn profile for Willow Smith.
Willow Smith previously worked as Managing Director, Performance Media at Parallel Path Digital Marketing Agency and Senior Marketing Consultant at Oracle. Willow Smith holds Ba, Communications With An Emphasis In Advertising from San Diego State University.
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{first_initial}{last}@imm.com
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AeroLeads found 1 current-domain work email signal for Willow Smith. Compare company email patterns before reaching out.
Profile bio
About Willow Smith
I am a marketing professional with over 14 years of experience helping clients from a wide variety of verticals accomplish key business objectives. I've been in the digital agency world for most of my career, with a deviation a few years back to work at a big data company and on big brands like Coca Cola, Kelloggs, and Kraft. That was a great experience, but ultimately happy to be back to my roots at a smaller digital-first shop. After having the privilege to work on so many great brands throughout my career, I'm happy that my current role affords me the opportunity to focus on health, wellness, and lifestyle brands that align with my personal passions. I'm currently working with brands like Nationwide Children's Hospital to help drive increased awareness around important issues like children's mental health, helping to promote healthy lifestyles by driving gym memberships for Fitness Connection, and helping First Watch get more diners into their awesome restaurants. I've pretty much done it all when it comes to marketing - strategy, consulting, traditional media management, digital media planning/buying, team management & growth, data analysis, new biz development, and so much more. I'm really enjoying my current role of leading the amazing media team here at Parallel Path and I'm excited to see how this shop continues to partner with brands to do great work! BA focused in Communications with an emphasis in Advertising from San Diego State University.
Listed skills include Online Advertising, Media Planning, Sem, Account Management, and 12 others.
Current workplace
Willow Smith's current company
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Parallel Path Digital Marketing Agency
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8 roles · 14 years
Willow Smith work experience
A career timeline built from the work history available for this profile.
Senior Marketing Consultant
- Helped clients achieve key marketing objectives including increase in offline sales, higher household penetration, more dollars spent per trip, and more frequent buying trips
- Remained in constant contact with agencies, brand contacts, and media platform representatives to communicate data solutions for large CPG marketing clients including Coca Cola, Kellogg’s, Kraft, Smuckers, RXBar.
- Compiled and presented competitive research, targeting recommendations, strategy insight, data licensing opportunities, and product bundles for clients
- Worked collaboratively with client sales teams to increase revenue and new business opportunities
- Strategically coordinated, planned, and managed data-based learning agendas and studies to meet future advertising and marketing objectives
- Partnered with various internal teams including strategy, client analytics, operations, product, and client partners to achieve on-time and accurate project results for external brand and client agency teams
Jul 2017 - Sep 2019
Senior Supervisor, Media Planning
- Drove an increase in KPIs, brand awareness, sales, ROI, and consumer engagement through the successful execution of media plans and campaigns for high-profile clients that included Total Wireless, TracFone, Primanti.
- Played a vital role in ensuring the seamless operations of all digital channels including social, SEM, display, video, programmatic, AdOps, and Google Analytic activities
- Guaranteed project expenses adhered to strict client budgets ranging from $20K per month to $5M per year
- Continuously strengthened existing media planning skills while attending a year-long Leadership training course by Tara Powers
- Kept lines of communication open with clients and C-Level executives to discuss media tasks, timelines, deliverables, QBRs, and sales goals
- Leveraged negotiation and sales skills to secure new client contracts for IMM
Nov 2016 - Jul 2017
Media Supervisor
Nov 2014 - Nov 2016
Media Planner
- Delegated daily assignments and goals to a 3-4-member team of media coordinators
- Skillfully developed and implemented digital campaigns, quality assurance, data analysis, and general oversight for Inspirato, Aspen Hotels, Aspen Skiing, American Financing, SketchUp, and TiVo accounts as the Display.
- Displayed a friendly and professional demeanor when addressing client inquiries or concerns regarding KPIs, SOWs, billing, and digital campaigns
- Successfully surpassed DR goals for clients with varying KPIs including cost per lead, ROAS, cost per booking, and cost per download
Aug 2013 - Nov 2014
Media Accounts Manager
- Creatively strategized, developed, and implemented B2B and B2C media campaigns that increased YoY sales volumes for clients including Globus family of brands
- Efficiently prepared and administered RFPs, QA reports, and invoices to relevant clients
- Offered the necessary resources and training for an associate media manager to succeed in meeting goals
- Demonstrated the benefits and features of company services during pitches presented to the Children’s Hospital of Colorado
Oct 2012 - Aug 2013
Assistant Media Planner
- Designed engaging advertising campaigns using TV, radio, digital, social, mobile, outdoor, and non-traditional mediums and platforms
- Successfully achieved various metrics for FirstBank including increases in leads for their mortgage lending program, as well as improvements to their overall consumer base and total deposits
2012 - 2012
Assistant Media Strategist
- Controlled ordering of online media plans to maintain optimal levels on behalf of Cars.com, Oakley, and L’Oréal brands
- Recognized by employer for achieving 1:1 ROI sales goals and brand objectives in accordance with relevant digital media guidelines
Aug 2009 - Jan 2011
1 education record
Willow Smith education
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San Diego State University
FAQ
Frequently asked questions about Willow Smith
Quick answers generated from the profile data available on this page.
What company does Willow Smith work for?
Willow Smith works for Parallel Path Digital Marketing Agency.
What is Willow Smith's role at Parallel Path Digital Marketing Agency?
Willow Smith is listed as Managing Director, Performance Media at Parallel Path Digital Marketing Agency at Parallel Path Digital Marketing Agency.
What is Willow Smith's email address?
AeroLeads has found 1 work email signal at @imm.com for Willow Smith at Parallel Path Digital Marketing Agency.
What is Willow Smith's phone number?
AeroLeads has found 7 phone signal(s) with area code 308, 440, 978, 858, 512, 303 for Willow Smith at Parallel Path Digital Marketing Agency.
Where is Willow Smith based?
Willow Smith is based in Boulder, Colorado, United States while working with Parallel Path Digital Marketing Agency.
What companies has Willow Smith worked for?
Willow Smith has worked for Parallel Path Digital Marketing Agency, Oracle, Imm - Ideas Made Measureable, Booyah Online Advertising, and 90Octane.
How can I contact Willow Smith?
You can use AeroLeads to view verified contact signals for Willow Smith at Parallel Path Digital Marketing Agency, including work email, phone, and LinkedIn data when available.
What schools did Willow Smith attend?
Willow Smith holds Ba, Communications With An Emphasis In Advertising from San Diego State University.
What skills is Willow Smith known for?
Willow Smith is listed with skills including Online Advertising, Media Planning, Sem, Account Management, Digital Marketing, Media Buying, Interactive Advertising, and Mobile Marketing.
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