Scout Lab is an award-winning creative agency building purpose-driven brands for the next generation. From tech to sustainable food, fashion, hospitality, and human health Scout Lab works across categories with founders that have the vision to advance humanity forward in their sector. As Co-Founder and Chief Creative Officer, I lead the organization in building global brands that shift culture. Clients include Wix.com, Adidas, Venmo, Ritual, Casetify, Voice (Block One) early-stage startups such as Forem, Lili and more. Services include: Brand IdentityCommunications/ Public RelationsIntegrated campaigns Creative ProductionWebsite Design

Chief is a private membership network focused on connecting and supporting women executive leaders.

As a mentor, I provide leadership training and mentoring whileincorporating a holistic and culturally responsive approach to leadership. We support students’ overall mind, body, and spiritual well-being by providing resources and tools for trauma healing and resiliency development.

Willow Hill is a keynote speaker for Rise Journey, representing Indigenous cultures and approaches to creativity. https://www.therisejourney.com/

The Multiverse is the world’s first curated marketplace for the highest-quality mushroom-based products. www.yourmultiverse.com

The RSA (The royal society for arts) has been at the forefront of significant social impact for over 250 years. RSA is a platform where regenerative ideas and design enable people, places, and the planet to flourish.

Dreamers & Doers is a private collective for extraordinary entrepreneurial women. Worked directly with Gesche Haas, the founder of D&D re-brand the company (with Scout Lab) as creative director in 2020 and afterwards, came on as a long term advisor for the company.

Gen-Z loved cult brand SELFMADE is shifting the conversation around beauty and mental health. As a creative advisor to the founding team, Willow also acts as a creative coach and mentor to design, strategy, content, and social teams.

PINATA is an experiential marketing platform transforming the way brands create and measure activations. Through custom technology, PINATA provides brands with the tools and insights they need for growth.

In 2016 I was brought back into Airbnb as a brand consultant to spearhead the global launch and go-to-market strategy for the Families segment. In this time I launched a family category-specific campaign and influencer marketing to develop a robust creative operational playbook to be used for future programs. Successfully executed large-scale influencer and media launches, building trust and capturing new customer segments, and preparing the organization to launch future segments effectively.

Upstream Research maps geospatial health risk. We harness the world's data to understand the effect of past environments and forecast the impact of future environments on the health of individuals, communities and nations. As a member of the senior leadership team, worked directly with the CEO to re-envision and develop the brand and product foundations as well as create a cohesive consumer facing product offering from a core B2B data driven product. Lead creative design and marketing teams in the strategic development of our consumer product offering from planning through execution.

Launched Airbnb's rebrand globally - developed, launched and managed global, community driven brand marketing and partnership initiatives. Drove large-scale, brand awareness through integrated campaigns globally, including leading EMEA and APAC specific campaigns. Created award-winning, culturally relevant creative content and experiences across the globe.

Led creative, strategic development and production of global projects. Drove consumer adoption of company mission through multi-media, experiential and content creation. Built and integrated brand foundation internally to sustain long-term growth and values during company’s pivotal growth period. Created and launched Airbnb Open, Airbnb's global host event and campaign.

Brandstream is an independent brand development consultancy founded by Scott Bedbury, former marketing executive for Starbucks and Nike. Bedbury is also author of A New Brand World; 8 Principles for Achieving Brand Leadership in the 21st Century. Brandstream provides a range of services, from global brand development to leadership training. Report directly to CEO while acting as the lead creative strategist for Airbnb as well as providing brand strategy management of a broad range of brand development projects.-Implemented product and brand development strategies for two successful late-stage start-ups that are global leaders in their categories including world’s fastest-growing travel company Airbnb, and custom men’s clothing company, J Hilburn. -Served as the lead creative strategist for Airbnb one of the world’s fastest growing and disruptive technology brands during critical growth stage, supported and produced new product introductions, internal brand positioning programs, core values initiatives and retail development strategies. -Conducted hands-on global product research for Airbnb that resulted in new feature development and built community touch points in 10 physical locations, Local Lounges. -Independently led industry analysis for new business and product development opportunities across 10 industries. provided customer, channel, market and cultural insights analysis.

Launched first Red Bull app and magazine for Red Bull media house in market. Produced experiential programs, including Schlittentag, Snow Wars, Flugtag, Rivals, Chariot Race, and more. - Experiential marketing - Field marketing - Social Media Marketing - Go to market management