Align, enable and enhance execution of key cross-functional business planning processes on behalf of TCCA's farmer-owners.

Leadership of Integrated Marketing Activation Team inclusive of Partnerships, Digital, Events and Consumer Relations. This integrated team, in unity with Brand Design, Strategic MarCom and Social Media delivers consumers the Tillamook Love and Experiences befitting our award winning dairy products.Responsible for Marketing Operations team that enables all of the above, overseeing budgets, timelines and process for the entire Brand Marketing Team.

Voluntary support and guidance for non-profit (501c3) community arts organization formerly known as Cerimon House. Leadership of paid staff and volunteer Board of Directors. Managed entity through financial peril, founder transition, global pandemic and into hands of talented and visionary caretakers for the next era of this important mission.

Providing valuable insight and counsel on marketing, process and organization to national clients.

Leader of Category Marketing Operations for one of the world's best known global brands.+ Initiated and advocated for a plan to streamline the Nike marketing process that resulted in reduction of 6 weeks off of the Go-to-Market process and realized savings potential of over $1mm per quarter.+ Directly managed team of 11 high-performing, well respected Marketing Operations Directors (with an average Nike tenure of 17.5 years) while overseeing extended team of 40+ individuals+ Created and implemented Chief of Staff organizational model which led to increased productivity of brand offense, improved team identity and created desirable model for other Nike orgs+ Played key role in reset of Marketing Operations, Studio Management and Brand Media organizations resulting in approximately $250K per quarter efficiency savings+ Leadership of Nike's Global Brand Video & Photography team

Key business partner to creative and marketing leaders for Nike consumer categories, including six years in Nike Basketball. Developed role into "chief of staff" for Brand Marketing Vice-President of Nike Basketball, creating model and precedent for future organization.+ Budget management for all category consumer facing campaigns totaling over $15mm per year Timeline management and creative execution management responsibilities for approximately 20 initiatives per quarter+ Respected communication leader across multiple marketing disciplines including design, retail, digital, events, PR, sports marketing, etc.+ Trusted negotiator and facilitator of executive communication between category creative leadership and marketing leadership+ On-site management for retail store build outs including the first Nike House of Hoops in Harlem, in partnership with Foot Locker, and subsequent editions in LA, NYC, Dallas, London and Paris that helped return Nike Basketball to dominance in the marketplace with over 93% market share+ Management of complex category product and athlete photo shoots+ Responsible for all creative agency and production vendor contracts and program management

Directed marketing and advertising initiatives, managed in-arena game presentation and led NBA leading youth outreach program for the organization.+ Played a key role in the rejuvenation of the Dallas Mavericks brand via integrated strategies across multiple platforms including advertising, promotions, in-arena entertainment, communications/community relations and special events. Results included increase in average home game attendance to almost 20,000 fans from approximately 15,000 per game (jumping from 25th in the league to #3). + Drove communication strategies, creative and media plans to support ticket sales efforts. Results included 194 regular season sell-outs and $37mm increase in annual ticket revenue+ Spearheaded Hispanic marketing which led to over $2mm in sponsorship increases and going from zero to 82 regular season games being broadcast on Spanish language radio+Crafted advertising copy and art directed over 85 print advertisements annually in the Dallas Morning News and Ft. Worth Star-Telegram+ Innovated marketing support of youth basketball program that grew to 18,000 kids playing in Dallas Mavericks Basketball League and over 2,000 kids attending summertime Mavericks basketball camps