Will Phipps Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Fortify is an international brand consultancy dedicated to making brands, businesses and third sector organisations stronger. In a world where abrupt and seismic change seems to be a constant, we help clients to navigate the unknowns, and better define who they are, what they do, what they offer and how.I have helped agencies evolve their approaches to media execution and reporting by acting as the keystone between media and creative teams, coaching each to form stronger bonds to amplify the work instead of just being a container for it. I have also helped evolve media offerings and ways to execute buys to move campaigns from well meaning but mediocre, to sparkling and exciting in their outcomes.We have bases in the UK and Boston, USA.

Boston, Massachusetts

At A&G I shaped the agencies media team from a white labelled, talented team to one with a north star - with a vision based on their independence and freedom to guide clients with the right choices, not the easy ones. I grew revenue 4X and created a unique media offering to their clients powered by emotional connection, built with unique research tools that I designed to quantify those occasions and created media activations that have been multi award winning serving clients such as the Boston Globe, Museum of Science, Dorel Juvenile Group, Meet Boston and Eastern Bank.

Boston, Massachusetts

Helping Nuveen, Bose and Harley-Davidson find their purpose in media by long term content partnerships and sports marketing activations - we persuaded Forbes to let us rerank the 400 Rich List based on philanthropic giving for Nuveen, and even found a way for Rolling Stone to take a tour across the youth culture of America with Harley-Davidson

From insights and strategy through to execution and delivery, Studios was our full service Branded and Originated Content team that took us on wild journeys from Bank of America to Reebok and many client in between.We were there to transform even that disused, long form content with The Snacktory, creating nimble, new content as well as shaping VR 360 shoots with our partners. We were part of something exciting at DigitasLBi.

I was brought over from the UK to set up the Connections and Communications Planning team here in Boston launching Comms Planning for Bank of America, as well as working across clients with a unique approach to audience insight mapping and strategy creation. From motorbikes to checking accounts we dug deeper and smarter than the competition. But more than that we built things. Technology prototypes that brought our ideas to life and let our clients see the power of a connected world before the mainstream agencies did.

Working across our clients, our creative partners, and of course media owners as well to drive the best strategic thinking possible

Flown over to Moscow to help Starcom Moscow with their 2009 Coca Cola planning. Worked across all 9 of their key brands developing and helping the teams to create strategic platforms for each brief.

Running the creative and media planning proposition - a hugely rewarding and exciting time in my career with some of the best digital specialists in the country.Major Accounts: Channel 4 Television, Apple, HBOS, Mini , Western Union• Persuaded national newspaper (The Sun) to create permanent, dedicated online Expats newspaper • Led and won the $30m Western Union global digital creative and media pitch• Created a highly popular "bedtime story generator" for Channel 4’s program, "Lost for Words" • Collaborated on Youth Crime conference for work on "Disarming Britain" on Channel 4

Senior strategic role in Mediavest and new business pitches.Major Accounts: EMI & Virgin Records, Aviva, UB, Pizza Hut, ITV, Cadillac, Corvette, Magic /Kiss radio• Led and won the strategic pitch for $40 million EMI account.• Provided strategic planning services on all Mediavest business• Secured Aviva Corporate Pan-European from low fee consultancy project to a $20 million account • First national press sponsorship of Sudoku for Parker and their 3-in-1 pen• Developed successful strategy of The Simpsons sponsorship for Pizza Hut as direct business competition to Dominoes• Created ‘regional paper within a regional paper’ in the Metro for Dead Man Weds• Drove $20 million new business win on Whitbread• Leading member of graduate training program, mentor at Brighton planning course

2:1, English And Psychology

Education record

Education record