Originally from London, England, I am a highly experienced, award winning, fractional Communications Consultant, based in Boston MA. Agencies and Brands are often let down by well meaning media teams that too often buy the space instead of taking the work and amplifying it. And worse, after the campaign has finished, often sharing little more than how many impressions were bought, or if the campaign beat some amorphous ‘industry benchmark’. Why is this happening?Media and Creative do not know how to talk to each other. Each speaks a different language. One lives the brand and audience essence, to create behavior change due to compelling product truths. The other speaks about targets, where creativity is forced into a format size and deliverable.The handoff is broken and needs fixing. As part of Fortify, I'm able to act as the bridge between the two - the keystone that makes each other stronger - I'm adept at working with clients, creative and media teams to give them strategy that inspires go to market plans that amplify the work, instead of just being a container for it.And I'm able to do this because as a storyteller and insight chaser I've been fortunate enough to have been given the opportunity to set up holding companies Communication Planning teams, Branded Content Studios and most recently the Media planning philosophy and north star of a new Media Department.A self starter, able to help cross departmental teams work together, leading with energy, bravery and hope that together we can develop marketing strategies and plans that will raise that brand higher. I have a reputation for innovation, problem solving and an ability to sell complex ideas though simplification, as well as dealing well with the pressure of fast based business needs.If you'd like to fortify your client relationships with better media execution, or have your creative teams be coached on how to reach for the stars please give me a call.