Create and manage all facets of marketing strategies for The Cheesecake Factory, Grand Lux Café, RockSugar and Social Monk. Lead a marketing team that is responsible for social media strategies and executions, media planning and placement, print and digital creative assets development both through an in-house graphic design and through a variety of creative agencies and all print design and production for multiple marketing channels. Oversee all Consumer Insights and its integration into each brand’s branding model. Develop comprehensive marketing/advertising strategies to ensure desired brand positioning and longevity for all four brands under The Cheesecake Factory, Inc. portfolio of brands.

Orchestrated the brand positioning/revitalization for CraftWorks' three largest brands; Old Chicago Pizza and Taproom, Gordon Biersch Restaurant & Brewery and Rock Bottom Restaurant & Brewery. Designed and executed a comprehensive loyalty, CRM, social media and electronic media campaign across all brands. Developed and implemented a cross functional innovation to market plan for all restaurants to ensure brand consistency. Create and manage all facets of marketing strategies from seasonal LTO’s to national brand campaigns. Oversee all Consumer Insights and its integration into the branding model and product offerings. Create and drive the execution of all branding/marketing strategies for all restaurant/brewery brands within the CraftWorks portfolio. Manage a team of six (6) team members to deliver a consistent brand message across 13 brands.

Restaurants Unlimited: Established 40-year old restaurant company with a portfolio of 17 unique restaurant brands ranging from QSR to Fine Dining. Annual revenue of $250 million across 60 restaurants in 13 states. Develop, staff and lead all aspects of the marketing department. As a member of the executive team, I create and drive the execution of all marketing strategies for each of the 17 brands.

Senior Director of Marketing, 2003-2006Director of Marketing, 2001-2003Restaurants Unlimited: Established 40-year old restaurant company with a portfolio of 17 unique restaurant brands ranging from QSR to Fine Dining. Annual revenue of $250 million across 60 restaurants in 13 states. Led a department of five marketing professionals. Managed research, created and implemented brand specific advertising and Local Store Marketing campaigns. Evaluated all marketing objectives to meet financial goals.

Q2/Brandsolutions: A research-consulting division of Publicis advertising agency. Provided consulting for agency and independent clients. Led market research and served as marketing consultant for 10-15 large restaurant, retail, consumer goods and hospitality companies. Worked with client CEOs, VPs of Marketing and key executives to uncover insight and opportunities in order to gain market share and meet financial and brand standards. Key clients included: Cinnabon, Claim Jumper, Rock Bottom, Panda Express, Domino’s, Red Robin, Seattle’s Best Coffee (SBC), Ruby’s Diner, Lone Star Steakhouse, PFF Bank and Trust, Nordstrom, Purely Cotton and the Seattle Seahawks.Led restaurant/retail division with $600-$800K in annual consulting revenue. Presented to clients’ board of directors, executive teams and employee audiences up to 700+.Provided strategic direction regarding: brand marketing and communications, brand awareness and perception, core and expansion target audience usage studies, brand development, marketing mix optimizations, packaging, and expansion/growth studies.Consulted on product launches, food and beverage product line extensions and new package designs.Implemented “branding from the inside out” process to achieve optimal brand positioning.