Will Prentice Email & Phone Number

Whitby, On, Ca

Markham, On

As Brand Manager, I manage the life cycle of products within the professional lighting product portfolio as well as other Photography products. My responsibilities include competitive pricing & inventory management. Through development and execution of product/channel plans, I drive product growth & hit margin targets within my portfolio. As an expert in my field, I work with our Customer Service & Service groups to ensure high levels of customer satisfaction, both in communication and service work performed. I work closely with the sales team in order to achieve overall product growth and profitability.Responsibilities include the following:• Developing and maintaining an extensive understanding of the competition and competitors’ products• Producing and delivering training materials for use online, in store and via workshops• Managing social media for the lighting category including blog posts• Writing, producing, lighting and editing product videos for PHOTONewsTV on YouTube• Designing, lighting, photographing and editing images for all media platforms• Providing written content and photography for PHOTONews magazine and Flash e-Newsletter• Designing ads, banners, posters and print collateral for all brands• Managing web content for the brand sites• Managing pricing strategy for the product lines• Managing the product lifecycle from launch to market exit• Providing information/education sessions to sales teams as they relate to product, competitors and the marketplace• Planning and presenting product presentations for key trade showsAs Advanced Technical Support, I am tasked with handling the tough questions that go beyond order and stock requests. I help consumers and dealers troubleshoot technical issues and recommend appropriate products within a timely manner. I support both the sales teams and the service teams in best managing and resolving problems that dealers and consumers may experience.

Whitby, Ontario

As a small business owner, I am responsible for everything from concept through completion, developing strategies to provide the best possible work I can for my customers, whilst maintaining the high levels of customer service I demand of myself and my team. The customer may not always be right, but the customer is still king or queen.I wear as many hats as required, from book-keeping to marketing to production to IT admin. What I can't do to my own high standards, I carefully select partner vendors, such as accountants and printers. I've learned to be precise in my decisions, as each decision/recommendation/suggestion reflects back on me.A recognized leader in photography, I provide commercial, portrait and fine art photography services. Each session is as unique as the company or individual trusting me to capture their vision. I regularly present to camera clubs and run workshops - I believe there is no reason to hoard knowledge, that it is meant to be shared.I have worked extensively in the cycling industry and know more about Lightspeed and Smart Etailing than most of their support staff. I've created best practices to ensure accurate and timely inventory management as well as marketing programs, including regular email campaigns that cohesively tie-in to their social media and online presences (Google, Facebook, Instagram, Twitter and web) to maintain a consistent visual identity.

Pickering

Incomparable product knowledge whilst providing exceptional customer service was my calling card at Henry's Photo•Video•Digital. Built on my reputation as "The Camera Guy", I provided staff and customers with the relevant information and support they needed to purchase the right gear for their needs and budget.My dedication to never over-selling and finding the best solutions for each customer helped affirm my reputation for honesty and integrity, of which I am very proud. I also functioned as a "keyholder" - a position that involved more responsibility in the daily running of the store, including assisting colleagues and helping manage store operations and was the store representative to local photography clubs.

Oshawa, On

I started as a Seasonal photographer and quickly progressed to photographing under-grad students. I was recognized by my superiors as having a knack for portrait photography and was added to the Prestige Seniors graduate photography program. While there, I developed techniques for photographing and editing images of students that parents were more inclined to purchase - buy rates jumped 200% at some schools.Soon after, I was promoted to Photography Manager, responsible for a team of 50 photographers who serviced over 300 schools in central Ontario. We photographed individual portraits and group and family photos. My key functions were:• Designed and executed training programs, followed by mentoring and ongoing development of photography teams.• Selected, trained and mentored coordinators, group photographers and Prestige seniors graduate teams. • Taught customer service skills and strategies to photographers and Customer Service Reps, resulting in reduced customer service calls citing photographic concerns.• Provided leadership and talent-managed photographers to encourage constant improvement.• Responsible for overall Territory Photographic quality, resulting in multiple photographic achievements by photo teams.• Designed and implemented performance management programs, which helped improve employee retention in a seasonal business from below 40% to over 70% in three years.• Met or exceeded all corporate goals for overall photographic quality and Seniors Prestige variety, resulting in slightly increased buy rates in a repressed economic region, while other markets showed negative growth.• Managed all photographic equipment, included troubleshooting, repairs and equipment warranties in a timely manner – resulted in zero (0) late charges for three years.

Oshawa, Ontario

• Managed multiple concurrent projects for Fortune 500 companies and Ontario government agencies, included poster, brochure, flier and complementary website design, in English and French.• Created and managed reporting systems and advertising for customer purchase incentive programs, included Employee-Priced events, Ring In and Win and GMAC financing.• Event management and data support for national Fleet Call Centre. • Print and advertising materials for Ontario Quit and Win smoking-cessation contest. • “Not to Kids” tobacco-access program targeted youth – video created for Ministry of Health.• “A Star is Born” fundraising program for North York General Hospital foundation, invited new parents to support their hospital.• Developed and maintained multiple Microsoft Access databases and reported daily results directly to client’s VP of Marketing and VP of Sales.• Managed all PC/Windows systems and co-ordinated with AS/400 manager to maximize operation time and improve end-user efficiencies.