Will Robinson Email & Phone Number

Services:Innovation/ideation, demand generation (marketing and sales), strategy (corporate, product, market), due diligence, business transformation, product roadmap, competitive analysis, voice of customer, market analysis, investment/pitch decks/startup accelerationCurrent work:Led strategic product/messaging competitive analysis and pivot for bluetech.

Westford, Massachusetts, US

• Cloud-based secure file transfer (CCP/MFT/SFT) and sync and share (EFSS) solutions for healthcare, technology, and financial services sectors
• Rebuilt marketing function including team, processes, metrics, strategy, website, messaging, adwords, social-media strategy, and collateral
• Drove growth across the board: leads up by 300%+, marketing pipeline up by 10x, increased SEO conversion by 4x, and moved 60% of keywords into top-15
• Refocused sales and marketing on new customer acquisition
• Developed content marketing, ABM programs, and solution selling strategy and process
• Tuned sales organization, created/revised processes, developed reporting tools

• Co-founder (with Mort Rosenthal, inventor of the enterprise software market) Solution to aggregate and accelerate online data-collection while shifting value to consumer
• Developed solution to increase privacy while capturing valuable online data
• Led product design, and strategy that secured $20M in capital

• Helped companies grow revenue and optimize profit through:
• More effective marketing and sales programs based on customer and market analysis.
• Innovative business, market and product strategies translated into tactical initiatives.
• Creating product value through innovation, new products, improved branding and better collateral/messaging.
• Improving demand-generation activities including marketing program design, digital strategy, outbound marketing, funnel management and sales-force enablement/optimization.
• Building stronger partnerships and channel sales via compelling solution offerings and vendor management capabilities (PRM and CRM).Work includes:

Boston, MA, US

Taught Business/Competitive Strategy course providing an overview of core elements of strategy development and emerging trends in digital strategy.

US

• Designed and launched a web-based job-search CRM solution.
• Developed digital strategy, product design and marketing programs.
• Created successful social media strategy linking blogs/twitter/main site/affiliates and SEO.
• Attracted >10K users in 24 months, ran B2B and B2C campaigns.

Responsible for public relations activities and content development that resulted in the Boston Chapter being awarded "Chapter of the Year". Also helped lead program design, collateral development and marketing campaigns.

Boston, MA, US

• Research-based strategy and market valuation consulting company primarily serving Private Equity and VCs
• Developed successful market-entry and plan for Masai Barefoot Technology Footwear
• Led due diligence for enterprise technology platform for private equity firm resulting in $15M investment
• Managed market evaluation for content platform for private equity firm resulting in $20M purchase

• Consulting company focused on evaluating and monetizing intellectual property(IP)/patents
• Led over 20 market/IP valuation analysis for Raytheon, MITRE, Lincoln Labs/MIT, and McDonnell Douglas
• Reviewed and assessed McDonnell Douglas’s complete IP portfolio
• Performed valuation, bidding, and sales process for new database and wireless technologies

• Led all aspects of marketing and product design for enterprise software product.
• Grew company revenue by 3x through new product strategy and marketing
• Sold to major mobile carriers including Verizon, T-Mobile, AT&T Wireless, Sprint, Cingular, Vodaphone UK
• Led marketing, strategy, and product ideation activities for the teleco/mobile vertical (80% of total revenue)
• Invented web customer self-service market and launched innovative product ecosystem for telco/mobile
• Developed extensions to core product line for ecommerce, customer analytics/reporting, and CRM

Dublin 2, IE

• Senior Manager in the Electronics and High Tech Business Strategy Unit.
• Drove >$60M follow-on work through project delivery, impact, and client relationships
• Led >15 high-impact teams of up to 25 consultants; mentored, developed, and promoted team
• Managed largest US strategy engagement and selected to lead strategy for Accenture’s first BPO work
• Translated National Security Agency IP to product and launched $100M security software company
• Built partner and channel strategy for EMC and Avaya

Strategic and business analysis for high-tech companies.

Worldwide, OO

Business consulting.

Mba, Marketing And Strategy

Master Of Engineering - Meng, Electrical, Electronics And Communications Engineering

Bsee, Communications And Vlsi

Master Of Business Administration - Mba, Business Administration And Management, General