Will Radford Email and Phone Number
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An award-winning content, marketing and PR director specialised in branded storytelling for sports and entertainment | Red Bull, BBC, Discovery Channel, Big Brother, Aston Villa, Barilla & Agency. I build and lead international teams and partners to deliver headline-grabbing experiences. Success stories so far include; FMCG thought leadership; Global ambassador campaigns (Roger Federer, Steve Wozniak, Brian Cox, Coco Gauff); Rugby World Cup, Premier League and World Cup football programming; Formula One coverage from the F1 paddock; Breaking new music in the US; and the Webby Award-winning Red Bull Stratos: Mission to the Edge of Space - to date the largest ever YouTube live streaming event.Experienced in leading high-performance in Marketing, Social, Video, Content, PR and Digital Product teams.
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Head Of Content And ProductionBirmingham City FcUnited Kingdom -
Head Of Content & ChannelsFédération Internationale De L'Automobile Jul 2023 - PresentParis, FrBased between London & Paris, leading digital comms & content for Fédération Internationale de l'Automobile - the non-profit governing body of world motorsports (inc F1, WRC, WEC, Formula E) and Federation of the world's leading mobility organisations. -
Director, Global Newsroom, Content & Social MediaBarilla Group Jul 2021 - Jul 2023Parma, ItThe Barilla Acceleration Team is a London-based centre of excellence, a diverse, multicultural team of creators, innovators, scientists, socialisers, strategists and storytellers, collaborating to supply the fuel that accelerates Barilla’s growth globally. -
Director, Media & CommunicationsCi Group Jul 2019 - Jun 2021Deddington, England, GbBuilding content & digital media solutions for an amazing client base. Part of the leadership team of a fast-growing collective of marketing agencies working across data, digital strategy, creative, PR, digital products and events. -
Head Of Media & ContentAston Villa Football Club Apr 2016 - Apr 2019Birmingham, West Midlands, GbAs Head of Digital Media, Social Media and Moving Images, I directed teams and projects to better connect with our global fanbase.Introducing digital-first thought leadership across departments, I built the content strategies to support our channels, and analysed their performance in the market. -
Product Director, Digital MediaRed Bull Jun 2009 - Apr 2016Fuschl, AtI scoped, developed and directed interactive experiences for a global audience. Covering multiple international projects across culture and sports, I managed the production of numerous websites, applications, moving image and digital media projects.I frequently worked on location at major events such as Formula One and Air Race World Championships, and directed the World Series digital projects while consulting on numerous others. In 2012 I was proud to be the digital lead for our record-breaking live stream of Red Bull Stratos: Mission to the Edge of Space.Experienced in recruiting and managing teams, sourcing strategic partners, client/partner negotiations, P&L budgets, brand management and the product development lifecycle. -
Digital Producer & Manager (Formula One)Red Bull Jul 2007 - Jun 2009Fuschl, AtWorking on location within the Formula One paddock, I managed and developed The Red Bulletin’s digital footprint. Producing the content streams that populated online, Web TV channels and various media partners (podcasting, digital editions etc).
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Global ProducerDiscovery Networks Europe 2006 - 2007New York, UsCo-ordination and management of digital projects from concept through to production. Identifying opportunities to drive revenue from brand partnerships across all digital platforms. -
Senior Producer - Fifa World Cup 2006Bbc 2006 - 2006London, England, GbLead Producer for output of record-breaking World Cup 2006 highlights and programming. Multi-platform clients included eTV, 3 Mobile and Siemens, setting new viewing records for mobile broadcast.I led recruitment and management of a diverse 25-strong team in producing as-live programming, publishing to a variety of content rich platforms. -
Content Editor & ProducerBbc 2002 - 2006London, England, GbLaunched the UK's first mobile broadcast platform (3 Mobile) with BBC Broadcast editorial expertise. Multimedia news, entertainment and sports production. Our team produced the first 'as-live' FA Premier League highlights to multiple partners including 3 Mobile's breakthrough service. As a Producer I managed the end-to-end production of broadcast-quality highlights, preview material and promotions, managing editors, commentators and engineering staff. While at the BBC I also undertook an 18 month secondment with BBC News Interactive as an iTV/Web Content Editor, returning to BBC Broadcast to lead the 2006 World Cup production team.
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Advertising Production ExecWorkthing.Com 2001 - 2002GbWorking in a dynamic recruitment startup at the height of the dotcom boom, I concepted & trafficked advertising for this Guardian Media-backed business. Copywriting, traffic management, advertising, website management, CMS.
Will Radford Skills
Will Radford Education Details
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Smartly InstituteBusiness Foundations -
Squared OnlineDigital Marketing
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The Nottingham Trent UniversitySocial Sciences
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The Nottingham Trent UniversityComputing Systems
Frequently Asked Questions about Will Radford
What company does Will Radford work for?
Will Radford works for Birmingham City Fc
What is Will Radford's role at the current company?
Will Radford's current role is Head of Content and Production.
What is Will Radford's email address?
Will Radford's email address is wi****@****mac.com
What is Will Radford's direct phone number?
Will Radford's direct phone number is +4412132*****
What schools did Will Radford attend?
Will Radford attended Smartly Institute, Squared Online, The Nottingham Trent University, The Nottingham Trent University.
What skills is Will Radford known for?
Will Radford has skills like Digital Media, Content Strategy, Digital Marketing, Digital Strategy, Social Media, Video, Content Management, New Media, Web Video, Social Media Marketing, Web Content, Multimedia.
Who are Will Radford's colleagues?
Will Radford's colleagues are C Foster, Holly Gibbons, Kyra Ffrench, Melanie Miller, Liam Clarkson, Edward Zheng, Ashley Bromfield.
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