We help families take kids aged 3 to 17 get a head start with money– from an in-app Star Chart for younger kids, through to a prepaid debit card for kids 6 and over. In October 2021 we became part of the NatWest Group to help the bank’s ambition to help more families move through the milestones of learning about money.

We started RoosterMoney because we believe the world would be a better place if everyone started talking about money a little earlier in life.RoosterMoney encourages families to learn together so that parents can actively educate, motivate and empower their kids financially and gives everybody the reassurance that they’re fully prepared for the future. We use technology to bring to life all the sound traditional financial principles we were brought up with (or wish we were!) and make managing money relevant and smart. RoosterMoney starts children on their journey to financial independence; from a star chart, to a virtual pocket money tracker, then ultimately to their own prepaid debit card (currently UK only) with a focus on family-friendly controls and oversight. Via our family app and platform, we apply our expertise to deliver easy-to-understand educational content, engaging money management tools and relevant products that help develop financial capability.

- Business Planning- Brand- Growth Strategy- Product Management - Operations. Experience working in Finance, Charity, Entertainment and Retail.

- Brand Planning and Brand Design - International marketing, including through the line management and implementation of TV, DM, Outdoor, Collateral, Radio, Sponsorship, Activation, Digital and Press Advertising in UK, EMEA, and US. - Team won an IPA Award, a Euro Effie Gold and three Financial Services Effectiveness Awards for our work on Barclays Wealth. - DM, Advertising, Radio and DRTV campaigns for Dogs Trust in the UK. - Market Research Management and implementation. - New Business.