Will Rimer Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Chapel Hill, North Carolina, United States

- Implemented new print, web, social and email fundraising initiatives to generate more than $15 million in cash gifts and $100 million in committed gifts in the 2021-22 membership year- Increased number of members by more than 25% to record number in 2021-22 membership year- Support growth and fundraising development through researched and strategized communications- Develop brand voice and drive vision for organization communications by managing people, processes and technologies involved in content generation- Track and analyze performance of digital projects to make recommendations for improved engagement effectiveness- Coordinate and manage relationships with other teams, Department of Athletics and outside vendors to manage and promote brand vision- Manage two interns on communications team

Chapel Hill, Nc

- Led digital communications campaigns to raise more than $14 million in cash gifts and $100 million in committed gifts in 2021-22 membership year- Identified new segments to target through email and social campaign, which raised $3 million from May 15- June 30, 2020, to reach unrestricted giving goal before end of fiscal year- Conducted qualitative research through usability testing and member interviews to identify web usability issues and brand opportunities in preparation for website redesign- Implemented UTM tagging to analyze digital performance through Google Analytics- Reduced bounce rate by 30%, increased number of monthly users by 135% and increased pages per session by 33% through improved copywriting and design of print, web, social and email communications- Increased Instagram followers by 71% and followers across platforms by 12%

Chapel Hill, Nc

- Conceived of, scheduled and conducted interviews to produce social, video, written and weekly podcast content, which contributed to enrollment increase of 3% from fall 2016-2019- Analyzed popular podcasts to update University's podcast format from Q&A to narrative, which increased weekly listens by 40%- Recognized with department's Above & Beyond Award in Dec. 2017 for social media monitoring performance related to release of NCAA investigation decision

Chapel Hill, Nc

- Identified, initiated and facilitated event, print and digital marketing opportunities on time and within budget for school's renaming and rebranding initiatives- Collaborated with multiple departments within the University to plan and organize event and media coverage of Stuart Scott's induction into the North Carolina Journalism Hall of Fame in Oct. 2015 leading into Late Night With Roy, which kicks off the Tar Heel basketball season Here / Never Stop testimonials, the Stuart Scott alumni tribute induction video and event summary videos- Coordinated with volunteer alumni event committees to plan, organize and execute a series of regional alumni networking and rebranding events- Produced, developed, edited and formatted content according to AP, University and school style

Charlotte, North Carolina Area

- Determined, assessed and maintained operation and team budgets, totaling $2 million- Negotiated and fulfilled contracts for: three different home venues, production of live streams on YouTube for home matches, hotel sponsorship to accommodate visiting teams, restaurant sponsorship for media and post-game team meals at home matches, health care sponsorship for ambulance and EMT care at home matches, play-by-play and color commentators for YouTube streams, public address announce for home matches and Mythic marketing firm for market research- Coordinated travel, itinerary and accommodations for away matches and assisted opposing teams and referees with travel to and within Charlotte- Allocated and distributed paychecks, per diem for travel and other checks, such as gas reimbursement, housing support, etc. and set up direct deposit for players and staff- Managed full-time operations intern and staff of 20 game-day interns

Greater Los Angeles Area

- Contributed to the largest launch in history for cable sports networking into 90 million homes- Prioritized and managed multiple projects in preparation for and during live TV sports brodcasts- Supported network coverage of major sporting events, including Super Bowl XLVII, World Series, Pac-12 and Big Ten football championships and Big East basketball tournaments

Chapel Hill, Nc

- Identified issue of decreasing enrollment of students in Broadcast Journalism program and created a live sports TV show with faculty member to increase interest by allowing newcomers to volunteer and learn basics based on informal interviews- National Broadcasting Society winner for best Video Sports Program (Nov. 19, 2012 episode)- Directed and managed all aspects of coverage, including production and reporter assignment

Chapel Hill, Nc

- Wrote game-related press releases for the JV basketball team for TarHeelBlue.com (now goheels.com)- Maintained media relations with outlets including ESPN and local NPR affiliate WUNC-FM- Doubled the number of Facebook "Likes" and tripled the number of Twitter followers- Performed various pre-game, in-game and post-game duties as manager from 2009-2011

Master'S Degree, Digital Communication

Activities and Societies: Thesis: The Usability of Chapel Hill Area Volleyball Club's Website: Analyzing Web Aesthetics' & Design.

Master'S Degree, Digital Communication

Activities and Societies: Thesis: Thesis: The Usability of Chapel Hill Area Volleyball Club's Website: Analyzing Web Aesthetics' & Design.

Bachelor Of Arts (B.A.), Journalism And Mass Communication, German Literature, 3.9

Activities and Societies: James M. Johnston scholars, Phi Beta Kappa, Kappa Tau Alpha, Sports Communication Certificate, Delta Phi Alpha.

Post-Graduate Certificate In Technology And Communication, Journalism

Through an immersion in digital media, students learn how technology has changed the way people live, think and communicate. We also pick.

Bachelor Of Arts (B.A.), Journalism And Mass Communication (Electronic Communication), 3.9

Activities and Societies: Phi Beta Kappa, Kappa Tau Alpha (journalism honor society), Sports Communication Certificate, Sports Xtra.

International Summer Study Abroad, Deutsche Märchen (German Fairytales), Seduction And Terror: The Third Reich

Achieved highest grades in both classes I took in the summer study abroad program, one of which was in German.

Education record

Activities and Societies: Cross Country Captain, Indoor and Outdoor Track Captain, German Club President, National Honor Society

Education record

Completed courses on Lynda.com for both personal and professional development.