Will Ris Email & Phone Number

Chicago, Illinois, Us

Dunne Kozlowski's collaborative team of architects and interior designers specializes in a diverse range of projects, including commercial, residential, hospitality, and design-build.

Nashville, Tn, Us

4Discovery is an industry-leading B2B digital forensics firm that provides organizations and attorneys with digital forensic and expert testimony services.

Nashville, Tn, Us

Promoted to head up the sales department to manage sales professionals, grow the team, optimize the sales process, and increase revenue year-over-year. Helped the organization win two (2) Inc. 5000 awards.

Nashville, Tn, Us

Brought on board to create the company’s marketing department, formulate go-to-market strategy, establish the organization’s 5-year growth plan, and serve as a member of the executive leadership team.

Lead the digital marketing team for a shared-services of a private equity portfolio. Managed the full spectrum of marketing initiatives for 12 brands (B2B, B2C, and B2B2C) in seven industry verticals, from tactic execution to developing go-to-market launch strategies.Achievements:-Built a high-performing, six-member digital marketing team from the ground up-Developed the brand and go-to-market strategy to launch three companies-Enabled the development of four sales departments and increased revenue growth-Managed the redesign of eight websites-Increased organic traffic and conversions by over 260%-Organically increased social media following and engagement by over 30%-Established automated customer feedback loop, improving local SEO and new business growth for over 90 business locationsLinks below are to organizations that have experienced exceptional growth due to the strategy and execution of DI’s digital marketing team:

Chicago, Il, Us

Data-driven marketing leader for strategic B2B marketing firm focused on marketing strategy and analytics, customer lookalike modeling and addressable media campaigns for B2C brands.Built up the marketing department, developing web, digital, content marketing, email marketing, lead generation, thought leadership, and social strategies, will increasing head count by 200%.Created new go-to-marketing brand narrative, value proposition, case studies, presentation decks, and RFP templates to align with a complex buying cycle to support the sales department.Producing thought leadership content, published in multiple media outlets, to drive lead generation and resulting in increase of MQLs and revenue growth.Conversion of the company website to support lead generation resulted in 154% increase in unique visitors.

Chicago, Il, Us

Drove the global digital marketing strategy for software division of the world’s largest insurance brokerage. Responsible for transforming digital assets into profitable areas of growth by employing insightful planning, leveraging data, and utilizing high-performing digital strategies. Fostered strategic thinking, accountability, innovative solutions and actionable next steps.Established and manage interactive strategies for SEO, SEM, social media, PPC, website optimization, and event marketing campaigns that support larger organizational initiatives and revenue goals.Researched, planned and executed the redesign and redevelopment of the Marsh ClearSight corporate website. Efforts resulted in an 187% increase of website visitors, a 298% increase of page views and a 4.9% decrease in the overall website bounce rate. Lead the organization through a successful implementation and transition to Pardot marketing automation platform, resulting in an increase of SQLs by over 200+%.Quickly established as a trusted adviser with senior leadership by demonstrating the value of content marketing strategies, creating new paths to sales growth, and secured 60% increase in marketing budget.Marsh ClearSight, a SaaS business unit of Marsh, is the global leader in technology, analytics and data services solutions across risk, safety and claims management for 750 of the world’s largest corporations in 25 countries.

Englewood, Co, Us

Strategic development, management and execution of communication initiatives to reduce churn for Fortune 200 company. Perform cross functional management with creative, marketing, operations and analytics departments. Evaluate the financial aspects of product advertising, such as budgets, expenditures, churn reduction, and conversion rates. Develop targeted campaigns and communication tactics to decrease churn among DISH's 14M existing customer base.Lead proactive and reactive initiatives for the Customer Retention department across web, direct mail, bill messaging, and on-­air commercials to reduce DISH’s churn rate. Efforts contributed to the lowest voluntary churn rate in 12 years.Successfully developed and expanded relationships with television programmers to collaborate on churn reduction programs. Brokered partnerships with Food Network talent to promote programs across multiple communication tactics.Developed the strategy and implemented cross-­‐‑functional platform to create awareness and provide customer education resource for industry leading, award-­‐‑winning DVR receiver. Launched customer education events nationwide. Produced, purchased and flighted media for on-­‐‑air television commercials to support Retention department and organizational initiatives.Responsible for managing $30.6M annual budget, including monthly reporting and forecasting to the COO.

Managed marketing and outreach department for local industry leader in educational programs focused on misdemeanor intervention for pre-teen, adolescents, adults, parents, and families in an English and Spanish language environment. Solidified and established relationships with over 70 municipalities across the state of Colorado. Customized business solutions to increase efficiency and progressive growth through well-crafted marketing and communication collateral. Managed the redesign of the company’s website, incorporated digital marketing, electronic payment portal, and developed marketing communication strategy. Cut marketing expenses by 32%, increased annual revenue by 44%, and increased website traffic by 227% in the first six months.

Provided comprehensive B2B and B2C marketing solutions in a wide variety of areas to small businesses and non-profit organizations. Services ranged from digital marketing, website design, SEO, social media platforms, strategy development, branding, direct mail campaigns, public relations, custom service, fundraising, event management, and technology trends.Clients included: BlokHaus Magnetic (Chicago, IL), Something Independent (Denver, CO), Conference on World Affairs (Boulder, CO), Argus Companies (Greenwood Village, CO), Real Colorado Soccer Club (Centennial, CO), Western Kentucky Vein Center (Bowling Green, KY), USA Rugby (Boulder, CO), and Life Changes Support Center (St. Charles, IL).

Glendale, Colorado, Us

Membership services provider and database manager for the National Governing Body for the sport of rugby in the United States. Organized, wrote and distributed weekly and monthly e-newsletters and provided membership communication to 90,000+ members. Lead membership renewal campaign, generating a 28% growth and highest membership totals in organization’s history. Launched e-marketing campaigns to 150,000+ CRM contacts and conducted annual direct marketing initiatives. Successfully developed an integrated social media platform, incorporating every department within the organization. Provided layout design specifications, updated content, and strategic planning for re-launch of organization’s website. Produced extensive reporting and analysis of CRM, marketing and financial figures for the CEO, CFO, and Board of Directors.

Created and implemented ticket sales department marketing strategies and programs. Responsible for all event, grassroots, and direct marketing campaigns to support ticket sales efforts.Designed, organized, implemented and managed a wide variety of events, ranging from 100 to 5,000 guests. Coordinated event execution with local government officials, media, sponsors, MLS partners, catering partners and third-party promoters while operating within a budget and timeline.Responsible for season ticket renewal campaign to retain $3M in season seat packages. Created unique season ticket renewal process utilizing CRM database, generated an 89% retention rate and won the 2006 Major League Soccer Customer Service Award.Managed the organizations CRM database with an emphasis on maximizing ROI on e-marketing campaigns.Developed, scheduled, staffed, marketed and launched inaugural MLS Cup Trophy Tour which made stops in 50 cities spanning from Oklahoma City to Houston. Created and executed public relations strategy, supervised staff of eleven, and facilitate events during two month long tour. Worked closely with local and regional media outlets to promote initiative that attracted 13,000+ visitors, produced 8,000+ sales leads and generated a 941% ROI.

Carson, Ca, Us

Coordinated and administered sales programs that generated a 68% increase in group-ticket sales from 2004 to 2005. Helped the Sales Department earn back-to-back MLS Ticket Sales Team of Year Awards in 2004 and 2005.Collected, organized and managed organization’s client database, helping to increase retention and customer satisfaction Streamlined communication to 9,800+ season ticket holders and performed ghost writing functions for the General Manager and Vice President of Sales. Responsibilities included writing press releases and contributing to the website.Responsible for cultivating and managing relationships with local and national vendors. Produced and purchased the team’s ticket sales promotional items, while contributing to creative concept and design of event giveaway products.

Los Angeles, Ca, Us

Masters Of Business Administration (Mba), Marketing

Bachelor Of Science (Bs), Marketing

International Relations