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I lead a client-centric branding firm with expertise in employer branding, consumer branding and social media influencer campaigns. We build integrated solutions that capture authentic experiences and connect with the audience through storytelling.Consistent across all three of our practice areas is our ability to capture and market authentic experiences, telling our clients’ stories in ways that people want to be part of. We believe comprehensive brand success lies at the intersection of the employer brand and the consumer brand. We call this “Branding from the Inside Out” and it’s this approach that ensures a compelling brand experience for all stakeholders.From small businesses enterprises to international brands, we have been the go to resource for turning “what if? Into wow!” Whether working on a long-term contract or a project basis, we work across organizations to facilitate collaboration with clients, their in-house resources and agency partners. We understand every project is different so we create customized solutions tailored to each brand’s unique needs.
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CeoVersant SolutionsMilwaukee, Wi, Us
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CeoVersant May 1980 - PresentGreater Milwaukee AreaAfter spending 20 years working to get my name ON the door (Hughes-Ruch and later Hughes, Ruch, and Murphy Advertising), I realized it was time to re-conceive my business. So in 2000, I spent thousands of dollars to take my name OFF! I created a new brand, Versant, to capture how we are Versatile and Conversant in this dynamic world. My goal is to always look forward, adapting quickly to changing client needs and market conditions, and providing thought leadership and guidance to help our clients succeed.
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Strategic Lead – Customer: Branding, Marketing And AdvertisingVersant May 1980 - PresentGreater Milwaukee AreaI’ve enjoyed my career in this business because it is always changing and evolving – and it’s never dull! The energy and satisfaction that comes from creating work that wows clients, raises their profiles and gets results is exciting. Organizations used to be able to control their brands. Today’s world demands brand and campaign strategies that are strategic, creative, mobile, interactive, transparent, fun, and fast to keep up with audiences on the move and the next change. That’s why I stay involved with strategy and client conversations. Whether we work as an Agency of Record or as a strategic partner focused to a specific need, we create innovative, elegant and effective solutions that delight our clients. Here’s how one client captured it: “Versant’s time and insight took us to the heart of what makes us a great firm. Their skill informs the public of why we are unique. Our ads are not more noise. Our ads are us.”
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Strategic Lead – Talent: Employer Branding, Recruiting Marketing And Advertising, Internal CommVersant May 1980 - PresentGreater Milwaukee AreaInnovative ideas and strategies keep us and our work successful in ever-changing markets. More than 20 years ago, I understood that employees are vital to the customer brand’s success because they deliver the customer experience - directly or indirectly. I expanded Versant to add a talent practice with employer branding, recruitment marketing, and internal communication services to help clients attract, engage and retain employees. It made sense then, and it makes even more sense now. Our branding, marketing, and advertising expertise allows us to create effective talent brands and messages, and campaigns that use a variety of media and channels to reach audiences. And we also understand that it takes the right mix to break through and get attention. Whether an established brand needs to be re-energized, employees need to engage around a new structure following acquisition, or employers need to increase recruiting of high-performing talent, we know how to deliver results. (I’m also proud that Versant has won “Best Places to Work” awards as well as the “National Healthy Workplace Award” from the American Psychological Association.)
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Author – Hr & Marketing Power PartnersVersant May 1980 - PresentGreater Milwaukee AreaHaving started our talent practice and seen the powerful results of integrating talent into the marketing process, the next step was co-authoring the book, HR & MARKETING POWER PARTNERS. Written with a trusted, really smart client (Pat Nazemetz, former CHRO at Xerox), it captures the strategies for aligning talent around your brand and realizing the powerful impact on brand profile and success. As Anne Mulcahy, former Chairman and CEO of Xerox, writes in her introduction, “An alliance between HR and Marketing is a compelling new concept. The same brand that sells the product can be an effective talent magnet. And employees who understand the power of the brand can become ambassadors.”
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Speaker & Thought LeaderVersant May 1980 - PresentGreater Milwaukee AreaI’m a keynote and conference speaker, interactive team workshop leader, and webinar thought leader. In each venue, I’m effective at communicating new ideas and approaches, and helping people move forward successfully. I’ve presented at national conferences for the Association for Corporate Growth, the National Retail Federation and the Society for Human Resource Management. I'm also a big proponent of interactive team workshops: I have led or coached leadership teams in focused workshops at UWM and MU, Walgreens, Sears, Kohl's, Lincoln Financial, Quarles and Brady, Manpower, Associated Bank, Bank Mutual, Thomson Reuters NY Life, Xerox, GMC Truck, Catholic Health Services, United Healthcare, Aurora Healthcare, Truven Health and GE Healthcare. And I love digital connections. I have led and participated in webinars and Google Hangouts on trends and best practices in branding, experiential and generational marketing, employer branding, recruitment marketing, internal communications to engage and retain employees.
Will Ruch Education Details
Frequently Asked Questions about Will Ruch
What company does Will Ruch work for?
Will Ruch works for Versant Solutions
What is Will Ruch's role at the current company?
Will Ruch's current role is CEO.
What is Will Ruch's email address?
Will Ruch's email address is wi****@****ian.com
What is Will Ruch's direct phone number?
Will Ruch's direct phone number is +141441*****
What schools did Will Ruch attend?
Will Ruch attended Ashland University.
Who are Will Ruch's colleagues?
Will Ruch's colleagues are Luis Norberto Souza Meneghini, Charles Harold Co, Madou Madcam, Dave Murphy, Russell Bass Jr, Super Six, Jennifer Marty.
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