Will Santow

Will Santow Email and Phone Number

Founder and Managing Director @ Sydney, NSW, AU
Sydney, NSW, AU
Will Santow's Location
Greater Sydney Area, Australia
Will Santow's Contact Details

Will Santow personal email

n/a
About Will Santow

A seasoned entrepreneur, founder, CEO, and team builder, I have successfully steered businesses from conception through start-up, scale-up stages, and beyond. I have led my teams with strategic agility and commercial acumen. My journey has been one of overcoming challenges, and pre-empting and adapting to change.I founded Course Finder Group (previously The Career FAQs Group) in 2005 and recently returned to lead the team with a singular focus on re-growth through innovation. Today, Course Finder Group encompasses three mature, market-leading course comparison websites: CourseFinder, StudySelect, and CareerFAQs. Collectively, they deliver a lead-generation platform for tertiary partners and offer students a comprehensive range of online and on-campus courses from top-tier university, VET, TAFE, and skills-based providers, coupled with an array of valuable, practical career resources.Since April 2022, my focus on conceiving and executing a range of critical growth initiatives has transformed the business across all key metrics. I have doubled our partner portfolio and course listings and this has resulted in an 8X revenue increase and consistent double-digit month-on-month growth for both top-line and bottom-line metrics.Under my stewardship, Course Finder Group has re-established itself as a frontrunner in Australia's domestic tertiary lead generation sector. By embracing emerging technologies and new growth and efficiency levers, I am confident in sustaining and amplifying this growth trajectory into 2024 and beyond. My role extends beyond strategy and growth; it involves fostering new provider partnerships, leading a skilled in-house team and contractors, and maintaining transparent, trusted relationships with our 20+ shareholders.Alongside my founding role at Course Finder Group, I am also a Founder of Longtail UX (LUX), and have played a crucial role in establishing and scaling this SaaS venture over the last 12 years. LUX is a SaaS scale-up with AU and international enterprise clients, including: Woolworths Group, Myer, Wesfarmers/Catch Group, Adore Beauty, Booktopia, Adevinta Group, GraysOnline, and Asoview (Japan). By connecting customers to products in just one click, with LUX Smart Pages, Longtail UX’s patented technology helps our blue-chip customer base to grow their online market share.My educational background includes an MBA from the AGSM, awarded in 2005.

Will Santow's Current Company Details
Course Finder Group: CourseFinder, StudySelect & CareerFAQs

Course Finder Group: Coursefinder, Studyselect & Careerfaqs

Founder and Managing Director
Sydney, NSW, AU
Will Santow Work Experience Details
  • Course Finder Group: Coursefinder, Studyselect & Careerfaqs
    Founder And Managing Director
    Course Finder Group: Coursefinder, Studyselect & Careerfaqs
    Sydney, Nsw, Au
  • Course Finder Group: Coursefinder, Studyselect & Careerfaqs
    Founder & Managing Director
    Course Finder Group: Coursefinder, Studyselect & Careerfaqs Feb 2005 - Present
    Sydney, Australia
    AU Market Leaders for tertiary Courses, Career Resources & High-quality Student Lead Generation.The Career FAQs Group (now trading as Course Finder Group) began life in 2005 as a Publisher of high-quality Australian career guides with 45 titles in just 5 years. Capitalising on the shifting media landscape, in 2009 I pivoted the business from offline book publishing to a pure-play online publisher, course aggregator and AU-domestic student lead generator. Driven by innovation across all facets of our lead generation platform - including our proprietary LUX technology - Course Finder Group's websites, which comprise CourseFinder, StudySelect and the original CareerFAQs site, collectively generate several million sessions and tens of thousands of high-quality domestic student leads each year. Today, Course Finder Group is regarded as a trusted, innovative, market-leading course aggregator and student lead generator for Australian VET, TAFE, university/higher-education (undergraduate & postgraduate) and skills-based non-accredited courses. The Course Finder Group network of sites currently lists over 500 courses from 50+ tertiary partners.
  • Self-Employed
    Strategic Advisor
    Self-Employed Apr 2022 - Present
    Australia
    Strategic advisor to various start-ups, scale-ups and other pure play digital and online-leaning businesses
  • Longtail Ux
    Co-Founder, Co-Ceo, Executive Chairman
    Longtail Ux May 2013 - Mar 2022
    Sydney, Australia
    Patented Search Channel solution for ‘Big Content’ eCommerce, Travel and Directory Websites.Longtail UX's patented website optimisation technology gives businesses the tools to specifically target the ‘Long tail’ of Search – collectively representing 50-70% of total Internet Search volume – with highly relevant, high-converting landing pages; without having to change the existing website structure.Longtail UX is proven to:• Increase Traffic and Revenue from Organic Search by ~50%• Increase Conversion Rates for Paid Search traffic by ~30%• Improve User Experience and increase Pages-per-Visit and Session duration by ~15%• Decrease Bounce Rates by 10-15%• Deliver the highest proportion of New Visitors at the lowest Cost-per-Acquisition

Will Santow Skills

New Media Seo Social Crm Ad Serving Social Media Digital Strategy Rich Media Innovation Consulting Web Analytics Online Marketing Conversion Optimization Ppc Affiliate Marketing Google Adwords Mobile Marketing Digital Marketing User Experience Web 2.0 Organic Search Digital Media Search Engine Optimization Pay Per Click

Will Santow Education Details

Frequently Asked Questions about Will Santow

What company does Will Santow work for?

Will Santow works for Course Finder Group: Coursefinder, Studyselect & Careerfaqs

What is Will Santow's role at the current company?

Will Santow's current role is Founder and Managing Director.

What is Will Santow's email address?

Will Santow's email address is wi****@****lux.com

What schools did Will Santow attend?

Will Santow attended Agsm @ Unsw Business School.

What skills is Will Santow known for?

Will Santow has skills like New Media, Seo, Social Crm, Ad Serving, Social Media, Digital Strategy, Rich Media, Innovation Consulting, Web Analytics, Online Marketing, Conversion Optimization, Ppc.

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