Singer Advertising & Marketing is a balance of creativity and skilled data analysis. We work with our clients to make strategic decisions based on real-time numbers, campaign tracking, and data analysis. We help our clients achieve their goals with measurable results.We understand that digital channels are growing and changing at warp speed, and the anxiety to keep up can be overwhelming. Our team is here to help you determine the best path forward for our clients by utilizing our wealth of experience running digital campaigns and managing paid media budgets in the digital space.

Long and short of it all......I manage and grow a company that is overly successful at 3 things:1) DEFINING and TARGETING customer bases.2) Successfully REACHING that base over various online platforms and HAVING THEM ENGAGE with our products.3) CONVERTING that base into a paying customer base and REENGAGING with them for future sales.If you are prefer foggy, indirect and more vague business descriptions, I have provided that below :)In our first quarter we have generated over six figure sales in high margin retail sectors and have a not so lofty goal of seven figure sales in 2015. Currently I have hired, trained and retained a team of 6 part time specialists and am in the process of growing to a team of 12 by years end.

Recruited as Buffalo’s sales and marketing consultant in August of 2012, I was assigned to new client development, to which I sourced new businesses to create unique product offers to offer to our customer base of over half a million in Buffalo. I would do extensive online research on potential business leads daily while cold calling and E-soliciting to reach decision makers and meet with decision makers. The end result was creating a completely custom marketing offer from the prospective business to our customers that would promote new customers and still support sales growth in the short and mid term.

Hired by Marketing Werks per recommendation of the company’s largest client: Verizon, to handle the complex task of revitalizing the relationship between the firm and Verizon’s Upstate marketing executives. The primary task assigned by Marketing Werks’s was to have the Buffalo 6 month long marketing contact extended, by conveying to the client, our company’s competitive nature in both consumer and business-to-business sales generation.To accomplish this, I retooled our marketing efforts by coordinating multiple contracting companies in the region. I helped these companies pool assets and cross sell product lines, to have a greater impact on the local market share. The end result was increased market shares in key sales regions by as much as 30%. Verizon responded to this change by extending the Buffalo contract 3 times over the next 2 years, as well as awarding Marketing Werks with a contract for launching new services in the Syracuse market, using my business model.Notable Accomplishments•Generated over $750,000 in additional revenue through contract extensions.•Lead Buffalo to become the nation’s top market for new consumer service and business service subscriptions in 2009 and 2010.•Recognized by client’s senior management as business savvy with robust work ethic.

Recruited as a Sales Contractor for the Verizon FiOS TV advertising product and was quickly promoted to Regional Sales Executive based on my strong sales record, aggressive hunting, high volume of new accounts under my own management and acquisition of major accounts. Shortly after my promotion, I was approached by my Vice President to develop a sales plan for launching 2 online advertising services, which were more technologically sophisticated products than any other advertising service our company had offered in the past. To develop a soft launch strategy, I first trained 4 other office associates on the new product. Next, I introduced the product to our A-list clients, and then, I developed concise sales presentations that showed how these new products positively affected our A-list client’s bottom line. The soft launch described was a huge success and over 60% of clients presented to, adopted one of the services in the first month. My successes with these products lead me to design several additional product offerings in the Buffalo market, and hone my skills at market development.Notable Accomplishments•Noted for extensive cold calling to CEOs and other top executives. Able to break barriers with gatekeepers and obtain appointment.•Demonstrated a 60%+ closing ratio, versus company average of 46%.•Noted for achieving a 99% customer retention rate.•“Go to” person for complex questions on our SEO / SEM sales or technical features.•Always achieved Sales Excellence Club. •Expanded business with existing accounts, generating 25% more revenue in the first 6 months, and 40% more revenue total throughout the year.

Trocaire College is a private career oriented catholic college located on the south end of Buffalo, New York. There I taught two acounting courses within thier business program.Undergraduate Courses Taught-Accounting for Business Majors-Special Topics Course: Managerial Accounting

While at Bryant and Stratton College, I instructed for both their undergraduate program and well as ther Certified Financial Planner designation program. The CFP program is a nationally recognized designation designed for financial planners with multipul years of industry experience, seeking to further thier education in thier field.Undgraduate Courses Taught- International Business- Business StatisticsCFP Courses Taught-Investments for Financial Planners-Federal Income Taxation