Will Shanks Email & Phone Number

Scotts Valley, Ca, Us

Product Manager for a market-leading professional audio company, providing product concepts and roadmap priorities for innovative, best in class audio tools for modern music production. Working cross-functionally with software and algorithm engineering, marketing and sales in the development and launch of software and hardware products to a solid and faithful customer base. Woking with business development and legal in support of brand licensing and direct developer program.Key Accomplishments:• Unison Integrated Preamps-January 2014 to todayManaging groundbreaking projects in mic preamp technology blending analog and digital disciplines, blurring the lines between analog and emulation. Establishing a new plug-in market for UA's Apollo interface business--UA 610 Preamp and EQ, API Vision Channel Strip, Neve 1073 Preamp and EQ, Neve 88RS Channel Strip, Manley VOXBOX• Moog Multimode Filte XL-Feb. 2017Facilitated IP/brand licensing for, and conceived award-winning digital filter set combining an amalgam of sounds and features from the original Minimoog, Sonic Six, Voyager synthesizers.• Ocean Way StudiosWorked in collaboration with Ocean Way recording founder and producer Allen Sides to create a one of a kind dynamic studio room emulation with real proximity effect and 3D dispersion pattern modeling; Two rooms and $500,000 worth of vintage microphones.• Studer A800-December 2010Created a new product category in plug-in market with tape machine emulation; delivered record-breaking revenue for a single product on UA's UAD platform. Market research and product requirements, internal and external sonic and technical evaluation, facilitated bringing on foremost magnetic tape expert Jay McKnight (AES) in an advisorial role.• Empirical Labs FATSO-July 2009Facilitated IP/brand licensing and worked closely with original hardware manufacturer in product planning, design and evaluation for one of the best-selling products available for the UAD.

Scotts Valley, Ca, Us

Served as key marketing communications contributor, Editor for monthly webzine and quarterly newsletter. Functioned as liaison to third party writers and magazine reviewers to ensure accurate marketing and technical representation of company products; Provided customer product support and pre-sales support. Provided sonic and functional quality assurance for new software and hardware products managing critical listening evaluation for prototype and final product verification for both software and hardware. Created owner's manuals for hardware products; served as trade show coordinator and support.Key Accomplishments:• EMT 140- November 2004Provided key program data from a four-month algorithm voicing project in which I tuned UA's best-selling plate reverb emulations by ear, and provided GUI/controls development• Roland RE-201 Space Echo- March 2006Lead an extended voicing and QA project ensuring product was highly representative of original hardware counterpart, and provided GUI/controls development• Webzine- With over 25,000 subscribing readers in 2005, regularly ranked #1 most popular contributor with monthly “Analog Obsession” column

Provide passionately creative audio production and technical expertise for a diverse range of clients specializing in independent artists and labels. Extensive experience with digital audio workstations and other modern production tools as well as classic hardware/analog audio tools.Key Accomplishments:•Brainspoon-eponymous (engineering, production, mix)• Spirit and the Bride- The Fall of Man (engineering, production, mix)• Trailer Park Troubadours- Trailercana (engineering)• Til Willis- Crimson Wind (engineering, production, mix)• Fainting Goats- Native Sounds Of The Golden West (engineering, production, mix)• Suzanne Brewer- Dreams of an Insomniac (engineering, production, mix)