William Ross Email & Phone Number

- Spearheading £1M seed round, recruiting & pitching Venture Capital & Angel Investors.- Overseeing financial modelling & forecasting for product & marketing spend and acquisition.- Leading product, SEO & brand go-to-market strategy & launch.- Built AI & digital-first user acquisition, retention & growth strategy to maximise revenue & ROI.- Defining, implementing & ownership of core business KPIS & analytics.- Charged with building and coaching the product and marketing teams to achieve revenue growth targets.- Leading strategic partnership negotiations, operationalising & scaling.- Building SaaS/white-label strategy for GTM execution and growth of enterprise revenue channels.- Ownership of acquisition funnel with a focus on aggressive revenue and growth targets.

London, Gb

- Owner of £120MM global business revenue and 30%YoY growth with high ATV purchases.- Built, led & coached the company’s marketing team and capabilities from the ground up.- Created & oversaw GTM, acquisition & retention strategies across UK, Germany & USA.- Controlled multi-million pound marketing budget, SEO strategy & digital advertising spend globally.- Product design and development to introduce new and diversified product offerings.- Spearheaded sales and growth of SaaS white-label channel targeting major travel providers (TUI, Expedia…)

Toronto, Ontario, Ca

- Built & executed GTM strategy for launch of credit products (Line of Credit, Cash Flow Insights) resulting in over CA$80M in loans in 1st 6 months.- Led full website revamp and company rebrand – launched March 2022.- Built & managed strategic partnerships with leading FIs and payment providers for customer acquisition & growth (National Bank, Global Payments, Moneris…).- Oversaw build of promotional engine, lead nurturing automation & lead scoring with key tools & stakeholders across organisation.- Controlling $2M marketing budget & digital advertising spend.

Ottawa, Ontario, Ca

• Set up Toronto office to lead GTM strategy for Ario’s B2B Lending-as-a-Service platform.• Built & executed GTM strategy for launch of Buy Now Pay Later Invoice Financing product• Built & nurtured partnerships channel and business on-boarding process.• Grew and coached Sales, Account Management and Service teams.• Built out the company Salesforce instance and all sales/marketing collateral.

• Built and executed business plan & operational processes, resulting in annual revenue of over £700k in first year of trading• Grew teams for product development & design, fulfilment, merchandising & marketing• Designed, built & managed Shopify e-commerce platform & Mailchimp database• Ran marketing campaigns across various media platforms (incl. Instagram, Facebook, print).

New York, Ny, Us

• Responsible for Dataroom sales strategy, consistently achieving growth >50% above target• Managed MM USD international FI client portfolio (RBC, HSBC, BNP Paribas…)• Grew & managed global team of 10 for sales, training & implementation• Set up new offices & managed international teams in USA & South Africa.

• Developed GTM strategy of new Dataroom product, building new revenue stream of US$7M• Managed MM USD portfolio of banks; on-site pitching, implementation & training.

Research & advisory firm providing bespoke analytics and consulting on the financial marketsfor investment banks, hedge funds & asset managers.

Bachelor’S Degree, Philosophy & French

High School

High School