William Swets Email & Phone Number

Grand Rapids, Michigan, United States

Grand Rapids, Michigan, United States

Greater Grand Rapids, Michigan Area

Engage specializes in creating fully encompassed brand identity campaigns for company's amongst various industries. Our approach is driven largely by demographic analysis, uniqueness of each company's offerings, as well as an understanding of direct competitors. Engage develops comprehensive brand identity directions, that involve everything from research to design to strategy to evaluation. All of which are done within strict guidelines based on data gathered from our market research. It is only prudent to allow the customer's needs to drive the ship, and not the opinions of those that aren't amongst the target market. Simple example; say a business owner would like their brand color to be blue because blue is their favorite color. Well that may work, but the more pressing consideration is does blue resonate with the target market...the ones that will entirely fuel your business's survival? Better we air to what research and gathered information tells us. Another area that we place a great emphasis on, is collaboration. Collaboration of talented people within different prowess than our own. From client to client, needs are most times unique to each, and require integration of talents outside the realm of our particular expertise. Throughout my own marketing career, I have dealt with people in many different areas of creative and production orientations. At Engage, we integrate those superior skill-sets of other specialities in various corners of marketing to provide our clients with the very best materials, service, and most importantly...results.

Boynton Beach, Florida

Greater Grand Rapids, Michigan Area

Greater Grand Rapids, Michigan Area

TransCorr National Logistics is a full service provider and transportation management company that specializes in Truckload and LTL shipments in the US and Canada.

Project Manager - Supervised processes for all creative work (accuracy, progress, deadlines, etc.) - Oversaw quality control on production for all hard material (print, apparel, trade show booth/display, etc.) - Communicated project details between designers, account execs & vendors Account Manager - Secured, cultivated, and maintained clientele - Created initial and subsequent proposals for continued sales flow - Collaboritively established direction for brand development Accomplishments: - Developed and strengthened relationships with a large network of creatives and vendors - Offered comprehensive client and market insight to drive brand direction - Created opportunities with larger, more corporate level clients - Impacted client satisfaction leading to return business

Greater Grand Rapids, Michigan Area

Sales Representative & Personal Clothier- Assisting customers in selecting suitable garments, answering comprehensive questions & checking for availability- Processing POS transactions & maintaining customer records- Special training of garments/lines to understand the particular fit, features, trends & styles- Kept familiar with store's range of products & services as well as store's philosophy & policies- Develop, cultivate & maintain customers by offering excellent customer service, shaping a positive shopping experience & keeping good recordsA salesperson is really the heart & soul of retail sales operations. Solid understanding of fashion trends & possess talent for evaluating clothing choices & outfit coordination, I was above all focused on customer service on a daily basis. I'd offer input and suggestions to any given customer depending on their needs & personality. My duty was also to be someone who consistently works to upsell & suggests accessories or side items. It was important to capitalize on walk-ins & also to develop a customer book in effort to build repeat clientele. Visual Merchandising Manager- Oversaw the development of visual merchandising plans for in-store displays & seasonal product displays- Managed the implementation of visual merchandising plans- Supervise personnel updating in-store merchandise displaysI would spearhead all aspects of the merchandising visuals for the store. Was responsible for developing & implementing effective merchandising strategies to retain brand identity (store & clothing line), as well as increase brand loyalty & generate revenue by using attractive displays. This would include seasonal window displays, brand representations, various in-store events & trunk shows.Event Coordinator (fashion shows & showcases)- Identify & secure venues for events- Assist in coordinating logistics- Coordinate trades and services for each event- Determine which garments/looks to showcase as seasonal 'must haves'