Owned email audience lists and executed on all email products. Advised client success and sales teams on email audience availability and targeting logic. Created custom email and media audiences based on social and telemetry data. Developed custom social campaign reports in Google Analytics.

I capture life events for clients such as engagements, senior photos, and proposals through photography.

Led development on a major email lead nurture campaign. Created and distributed monthly channel partner newsletter. Managed, curated and wrote blog content for three digital publications. Formatted digital marketing collateral for clients – white papers, landing pages.

Built emails and email programs in Marketo for nurture campaigns. Built out email coding and messaging for email blasts to prospective & current customers in Silverpop based on stakeholder requests.Developed and led Marketo training sessions for internal marketing teams.Created Marketo training materials for internal usage.Managed the scheduling of all email sends within Silverpop platform. Maintained SiteCatalyst codes from emails to collaborate with the in-house analytics team.

Wrote marketing copy for Dell email marketing campaigns to help funnel sales from IT professionals.Performed industry research for clients to deliver relevant industry information and drive business decisions.Managed the company's internal email newsletter and blog, coordinating with writers to provide insightful articles to subscribers and readers.

Photographed for clients to build their image online and reinforce their branding.Wrote best practices articles aimed at helping readers improve their SEO efforts.