Will Verchereau Email & Phone Number

Lansing, Mi, Us

Lansing, Michigan Area

- Actively built an inclusive and engaging environment for 3,500 associates across multiple states by encouraging reciprocal relationships between associates and executives through strategic communications.- Managed and developed contractor and part-time team members assigned to Enterprise Internal Communications & Events projects, ensuring understanding of the team’s purpose and follow-through on deliverables.- Aligned associates with leadership vision and expectations by planning, developing, and executing companywide communications strategy.- Improved the business’ ability to effectively reach a large and dispersed associate base by building and delivering engaging communications, tools, trainings, and events.- Enhanced peers’ communications capabilities by serving as a strategic advisor to senior executives and department communications leads as they shared important updates with their staff and to the broader associate base.

Lansing, Michigan Area

Okemos, Mi

- Responsible for developing and maintaining relationships with customers who have found success with TechSmith products in their professional or personal lives, and for sharing their stories to inspire new and existing customers to use TechSmith solutions as well.- Responsible for creating and coordinating customer-focused marketing campaigns (including public relations, social media, advertising and more) to reach new markets and inspire adoption of TechSmith solutions.- Point person for community relations at TechSmith, leading a committee of TechSmith employees responsible for determining how TechSmith will positively impact the Lansing community, as well as managing partnerships with local institutions and universities.

Master Of Social Work - Msw

Ba, Advertising & Public Relations