Founder of Contours Agency, a specialist golf branding firm. As an avid golfer and experienced photographer, William brings a nuanced understanding to golf branding that combines industry insight with visual storytelling.Known for his ability to distill complex briefs into elegant, appealing solutions, William's approach integrates various elements of branding - from design and copy to photography and strategy. This holistic perspective allows him to craft cohesive brand narratives that resonate with discerning golf clients.William's vision for Contours Agency centres on meaningful partnerships with clients who value long-term brand development. He aims to continue elevating the art of golf branding while fostering a team of talented professionals to serve the industry's leading clubs and destinations.William is also developing an urban golf clubhouse concept called Laneway Links, an urban golf experience that blends Sandbelt heritage with Melbourne's laneway culture.