- Strategic Leadership: Acted as the go-to partner for our COO and CEO on sales strategy and operations as we transitioned from a traditional enterprise selling motion to a product-led-sales motion- Operational Excellence: Improved self-serve and sales-led forecasting accuracy from +/- 40% to +/- 10% and implemented a single GTM data layer to create a unified view of the customer across sales, marketing, customer success, and customer support - Data-Driven Decision Making: Championed an organization-wide culture of funnel-driven analysis that led to faster insights, a 30% increase in pipeline generation, and a jump in attainment from 60% to 103%.- Pricing Strategy and Implementation:: Collaborated with finance, product, marketing, and customer experience teams to ensure a unified approach to pricing Loom for enterprise clients and set the pricing strategy and framework for our AI add on.- Team Development: Established our (very) cross-functional Revops team, including partners from data engineering, revenue accounting, legal, product marketing and analytics

Acted as a strategic partner to Guru's leadership team with responsibility for GTM and pricing strategy, annual ARR planning, quarterly forecasting, and analytics.- Built Guru’s annual operating models, OKR targets, and quarterly financial forecasts from the ground up - Directed the strategy for and launch of Guru’s freemium product, which doubled monthly lead volume- Established our monthly business review process- Restructured Guru’s pricing plans, resulting in a 100% increase in net MRR added per quarter- Built Guru’s data warehouse and analytics team / tech stack

Provided in-depth sales analysis, financial planning, and segmentation guidance to our CEO and CFO. Developed GTM budgets, established funnel KPIs, forecasted quarterly sales, and executed commissions. - Developed the company's strategy for achieving profitability - Improved sales forecast accuracy and stability by 66%. - Identified key drivers of customer retention, leading to changes in Curalate's client support model which reduced churn by 600 BP

Identified, modeled, and prioritized profit-generating opportunities across Free People's online and retail businesses. Organized cross-functional teams to execute high-impact, analytically-driven projects that grew sales and revenue.Key Projects- Led the switch to full-time, site-wide free shipping at Free People- Designed and implemented an algorithmic product merchandising system that increased web revenue by 8%.