Will Corbett Email & Phone Number

Carlsbad, California, Us

Carlsbad, California, Us

El Segundo, Ca, Us

As Senior Director of Media Operations & Integrations, I have taken on a more robust role to ensure all our brands (Fabletics, Savage X Fenty, JustFab, Shoedazzle, Fabkids) are properly integrated with our third party vendors to optimize efficiency and performance. I also have taken on more advanced integration responsibilities in particular to combat signal loss that was facilitated by Apple's introduction of App Tracking Transparency and the pending removal of cookies from Google Chrome.Highlights include:Development and implementation of automated server-to-server APIs to enable sharing of conversion signal to vendors (Facebook, Google, TikTok) to mitigate signal loss due to tracking restrictionsDirect Partnership with Meta and their engineers to be one of the first vendors in the world to develop and launch new enhanced advertising optimization integrations such as Conversions API Gateway, Private Lift and Private Attribution to help maximize the measurement capabilities of Meta's advertising ecosystemConceptualized and implemented a new robust and automated process management system and framework that has enabled my team to support and manage the high volume of support and enhancement requests we receive across all areas of the businessAcquired ownership of all advertising product feeds and partnering with business and technical teams to resolve product feed issues that assist in optimizing shopping channel performance and other integrationsWorking closely with CRM and technical teams to ensure proper implementation of new customer and e-mail marketing tool (Emarsys) and ensure the platform and our sites are properly configured to gather data on customers as well as built automated first-party business intelligence procedures to enhance customer profiles within EmarsysPartnering with legal and owning all aspects of cookie consent across all brands to ensure there is alignment and adherence to all governmental regulations on tracking (CCPA & GDPR)

El Segundo, Ca, Us

TechstyleOS serves as an in-house media agency for a portfolio of e-commerce brands including Fabletics, Savage X Fenty, JustFab, Shoedazzle, and Fabkids. My key responsibility was to support all the media analytics and reporting needs of each brand to ensure stakeholders could properly analyze performance data, measure and understand the conversion attribution of ad efficiency and scale if/when necessary to other acquisition channels and platforms. In this role, I also took full ownership of all tracking and pixel implementation (via GTM) to ensure all brands' were able to maximize conversion signal. Highlights include:Implemented and managed 500+ inbound data pipelines (API, S3) and created standardized datasets and reports from these data ingestions that enabled analysts and business leaders to leverage insights and generate recommendations on media spend across all channels (Search, Social, SMS, TV, Streaming, Affiliate, etc.) and vendors (Facebook, Google, TikTok, Snapchat, etc.)Created and implemented framework for the measurement of organic and paid influencer channels to enable the business to assess impact of individual influencers and posts enabling the channel to efficiently scale to upwards of 25% of media spendImplemented Segment.io to enhance the global architecture of all tracking and pixel implementation across five brands and 10+ countries that enabled enhanced signal collection by vendors that drove significant increase in media spend efficiencyDeveloped and maintained in-house attribution models (last click and bottoms up) that enabled business stakeholders to effectively monitor channel efficiency and make key decisions on media spend channel allocation to maximize customer acquisitionProject managed numerous cross-functional projects across teams (Product, Engineering, Media, CRM, etc.) that enabled the successful implementation of a variety of top priority technical innovations and systems improvements to enhance brand capabilities

La Mirada, California, Us

After the insights I uncovered as a Senior Analyst, Living Spaces promoted me to Director of Analytics and Media, and I was tasked with owning all aspects of media buying, customer acquisition and analytics. I oversaw a team of analysts and media buyers as we worked to optimize Living Spaces channel mix and further understand the impact of online advertising to offline conversions.Highlights include:Migrated the media data warehouse to the cloud to enable computation of large datasets to drive more real-time and granular insights into media attributionExpanded offline and online media buying coverage and team responsibilities to support Living Spaces as the organization expanded retail operations and stores into new major markets (Austin, San Antonio, DFW)Explored new media channels (such as streaming and podcasts) and engaged with new measurement solutions (like Liveramp) to further diversify the media mix but also enhance the ability to measure and track online advertising's impact on offline sales

La Mirada, California, Us

My time with Living Spaces was incredibly valuable as it was the first time I was afforded the opportunity and responsibility to manage and dive deep into marketing and media analytics. At Living Spaces, I was the first Senior Analyst the company had ever employed, and a large portion of my time was spent cleaning, combining and standardizing a variety of data from disparate sources into scalable data marts that would enable reliable analysis, visualization and data modeling and machine learning to empower all analysts across the organization.Highlights include:Utilized Tealium, AWS, Google Analytics and Google BigQuery to stitch 45% of offline sales to online web events which allowed for the optimization of bidding strategies and channel investment to better target offline customers and drive efficient RoASCreated a bottoms up attribution model that tracked multi-touch customer journeys and successfully made the case to the organization to broaden their media mix strategies and limit the reliance upon linear tv and radio spend as online advertising proved to have a higher RoAS than previously assumedBuilt an in-house Customer Data Platform by creating analytics procedures that matched upwards of 80% of all customers to Experian’s Consumer View Demographic Data Set to generate qualitative and quantitative customer profiles that could be leveraged by multiple teams such as media buyers for generating look-a-like audiences for targeting and merchandising teams to understand customer demographics based on types of products purchased so design elements could be enhanced or updated.

Norwalk, Ct, Us

Soon after resolving the payment processing issues in my previous role at Priceline, the Hotel Team made the strategic decision of merging its sales operations with its sister-company Agoda (based out of Thailand). This necessitated the need to combine hotel sales systems and data across two separate entities. For this transition, I was brought back to the Hotel Sales Team to lead and streamline this data integration effort that would ensure the new joint Agoda-Priceline Sales Team was empowered with a single and consolidated view of global hotel inventory, availability and KPIs.This was an exceptionally exciting and challenging opportunity for me because it was the first time I had to work with wholly disparate systems and databases. I also had to work closely with analysts and engineers in Bangkok and had to learn to communicate and collaborate in new ways.Highlights include:Orchestrated and developed a comprehensive reporting ecosystem for a 120+ member global Sales Team and Sales AnalystsBuilt complex data mapping frameworks that align disparate data across companies, databases and platformsPerformed and coordinated extensive QA and data validation to ensure data accuracy and insight reliabilityDocumented thoroughly and trained all business users so they could properly utilize and action new sales metrics, dashboards and reports

Norwalk, Ct, Us

Soon after starting my first role with Priceline, I was brought into a side project with the Finance Operations Team to help identify gaps and missing affiliate payments that were a significant pain point for the business. The side project quickly morphed into a new full-time opportunity due to the immediate impact I made. In this new role, I was tasked with optimizing our payment operations to ensure Priceline's white label business was collecting and paying commissions accordingly. I had to collaborate closely with our hotel, flight and rental car leaders, accounts payable and receivable teams as well as numerous third party vendors. It was in this role that I really learned and honed my skill in understanding and optimizing complex data workflows that spanned multiple business verticals which enabled me to take business needs and distill them to actionable technical requirements for engineers and developers.Highlights include:Identified and resolved process inefficiencies that increased collection rates for Priceline.com’s affiliate business from 64% to 97% recouping over $4MM in lost cashDeveloped new financial collection KPIs and reporting systems that enabled performance tracking of Payment Operations to proactively monitor and alert if gaps or deficiencies in payment processes occurredActively managed relationships with Priceline’s affiliate and vendor partners to optimize payment data transfers and payment reconciliations processes to solidify account relationships and maintain optimal levels of cash collection

Norwalk, Ct, Us

In my first role after graduating with an MBA, I was eager to get to work at Priceline. However, I was challenged as I had to quickly ramp and learn (self-taught) how to write code, utilize data visualization tools and learn how to navigate the complexities of working at an established e-commerce technology company.I attribute a large portion of my success at Priceline to my startup experience: I was able to productively and collaboratively work cross-functionally with numerous teams to accomplish goals, drive efficiencies and solve problems that had been frustrations for years.Highlights include: Analyzed front end web traffic and customer search data to develop a new metric that predictively measured hotel supply across all global markets; this metric became the main KPI in sales team performance trackingCollaborated with Sales and IT Operations Teams to create business requirements and technical specifications for market intelligence reports that were automated weekly to 40,000+ external recipients that were crucial in enabling the sales team to meet benchmarks and goals on hotel availabilityExecuted numerous ad hoc reporting and data visualization requests for internal and external stakeholdersManaged all aspects of Financial Planning and Analysis for the hotel leadership team

Chicago, Illinois, Us

While pursuing my MBA at the University of Notre Dame, I elected to work for a startup in Chicago that would allow me to utilize my expertise with events and gain valuable experience with a technology-focused startup. At Notre Dame, I had decided to focus primarily on Data Analytics and Marketing and was excited to put my focus to work over my summer internship. Highlights include:Creation of a social marketing strategy to drive B2B and B2C acquisition for Yello.co's cloud CRM database and iOS appDevelopment of a website redesign strategy to enhance customer experience, increase conversions, improve product messaging and optimize Google Analytics integration for trackingExecution of a social media marketing strategy that increased followers by 30% and engagement by 300%

New York, Ny, Us

Having spent seven years at a startup, I felt it was time to re-assess my career path and trajectory. I worked for NYU throughout my undergraduate career and was student-athlete, so it felt natural to return to my alma-mater to oversee all day-to-day operations of their 150,000 square foot athletic facility and manage all NCAA intercollegiate athletic and special events.The most valuable aspect of my time as a full-time employee at NYU was the opportunity to work with and manage hundreds of passionate and enthusiastic student employees. I was also able to take my startup and event experience and apply improvements to NYU's operations.Highlights include:Optimization of operations by developing and implementing a Google Apps cloud-based management system for scheduling, communication and facility management. Creation of customer-service protocols and training systems to drive patron satisfaction and engagement and ensure staff was supported and positioned to properly represent the NYU brand.

New York, Ny, Us

I have a love of music and took an internship with a music-centric startup. After graduating from NYU, I was hired full-time and over the next seven years grew extensively within the organization, playing a crucial role in driving the expansion that facilitated VC funding.I was routinely forced into situations where I had little direction and experience and had to learn and deliver on the fly. As my career has progressed, I have maintained this hustler's mentality that has enabled me to collaborate, solve complex cross-functional problems and learn the necessary skills and technologies so I can deliver for my stakeholders.Originally founded as Scratch DJ Academy (the world's first DJ school), Scratch quickly expanded into other areas including event marketing and consulting. I held key roles across all areas of our business.Highlights include:Full ownership of all aspects of our national academies and responsibility for driving and maintaining enrollment, expanding offerings to facilitated customer retention and managing all budgets, revenues and expenses to ensure profitability and growthFor our event marketing business, I created the backbone of our operational infrastructure that enabled us to support 3,000+ marketing events per year across all major US markets. I managed numerous Fortune 500 clients, oversaw $100K+ contract negotiations, managed talent across the country and created strong and trusting relationships with our clients that facilitated organic growth and expansion of our events business.I drove all marketing efforts for the organization including but not limited to the curation of an organic monthly newsletter, oversight of all paid media initiatives (search, social, video) and multiple improvements to our websites to enhance customer acquisitionI managed all technical needs of the organization (domain management, server/workstation administration, technology integrations) to ensure the team was connected and productive

New York, Ny, Us

New York, Ny, Us

Mba, Analytics And Marketing

Bachelor’S Degree, Art History