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💡 "It's not just about ideas, it's about making ideas happen". This principle buoyed my always-take action reputation, so I can swiftly navigate sea changes in the FMCG industry. Hello there!☞ My name is Willy Kimani., I am the Chief Commercial Officer at Naivas Limited; the largest retailer in the country turnover wise, with over 7900 employees, 76 branches and one distribution centre.✔As a master culture builder with a pioneering, fearless mindset, I have repeatedly led success initiatives while penetrating previously untapped sales pipelines for multinational companies and created a robust digital presence within the Retail Value Chain. My relentless efforts, cutting edge strategies and ‘lead to IMPACT’ mindset have greatly helped catapult Tuskys and Naivas Supermarkets into leading retail brands in the region.Career Highlights:🏆 Pioneered the Loyalty and Reward program at Naivas from a shared platform with a competitor in 2011, and in 2014 introduced the first Visa-branded reward card system in Kenya. The Loyalty program membership stands at 780,000.🏆 Introduced the Express Store concept after a US market visit and thereby introducing the ‘Chap Chap’ concept that today caters for 25% of Tuskys branch network.➡ "𝑭𝒓𝒐𝒎 𝒏𝒆𝒈𝒂𝒕𝒊𝒗𝒆 𝒕𝒐 𝒇𝒍𝒂𝒕 𝒕𝒐 𝒈𝒓𝒐𝒘𝒊𝒏𝒈."I believe its not just about keeping a company standing, it’s about elevating it to soaring heights. Consequently, I have managed to stage phenomenal turn arounds while bolstering strategic partnerships with key stakeholders, rallying motivated teams behind a unified mission and tapping into the right network of clients within retail chains and stores in the UK, USA, Brazil, Portugal, Egypt, SA, Turkey, Japan, China, Seychelles, Dubai, Abu Dhabi and Ethiopia. >>Doing my best while no one is watching, is only but a glimpse of my character. I model my commitment to the frontline, melding shared missions with expeditious and customer-experienced focus action. My insights have been greatly embraced as I sit as the Immediate Chairman of the Retail Trade Association of Kenya. I am passionate about technology and fostering an innovative and entrepreneurial mindset among employees.𝐊𝐞𝐲 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:Business Strategy Development | Product Development | Brand Management | Events Marketing | Customer Relations Management 🔸 An astute planner, apt decision maker, relationship builder and enterprising problem-solver with unabating passion towards transforming society for sustainable socio-economic development! 🔗https://www.linkedin.com/company/6097891/admin
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FounderJaza Retail Dec 2023 - PresentAt JAZA, we want to offer the best quality and value to our customers. We have started a movement bridging MT and GT! -
Chief Commercial OfficerNaivas Limited Jun 2016 - Dec 2023Nairobi, KePresently, I engage my services as the Chief Commercial Officer at Naivas Limited where I bear full charge and responsibility for ensuring the customer-facing elements of the business are at the centre of the organization strategy and aligned to the overall commercial objectives of the company.Key Contributions:◻ Presiding over the development and implementation of the company's top-line strategy and optimizing a clear path for company-wide organic and inorganic growth.◻ Spearheading enterprise-wide business development opportunities by originating and managing business development opportunities that are consistent with the company’s strategy for revenue growth.◻ Delivering strategic leadership for defining customer product requirements, improving the visual standards of the products as per the merchandising guidelines of the business, and optimizing the product range.◻ Steering the development of the company’s marketing strategy with key emphasis on increasing market penetration, boosting sales growth and bolstering market share growth.◻ Defining the annual marketing plans per region and per store and orchestrating the pricing strategy of the organisation.◻ Developing and monitoring the quality customer service metrics and ensuring customer service excellence is maintained across every customer interaction point.◻ Optimally managing the Reward Card Program and liaising with operations to ensure customer experience processes are integrated in every interaction between customers, the stores and the overall layout and facility standards.◻ Providing value leadership within new store's committee on expansion needs and delivering market insights on new locations, customer preference and demographic scope for new store locations.◻ Maintaining Top to Top supplier Relationship in conjunction with the commercial buyers to ensure best terms and supply chain picture of success. -
Chief Operating OfficerUchumi Supermarkets Ltd Sep 2015 - Jun 2016As a Chief Operating Officer, I established efficient workflow processes, monitored daily productivity and implemented modifications aimed at improving the overall effectiveness of personnel within the organization.Key Contributions:◻ Streamlined company operations, defined workplans and spearheaded the adoption of the escrow payment which kept the company afloat for a better part of the survival struggle.◻ Liaised with the CEO to drive the complete overhaul of the Corporate Governance structure and created the investment pack for potential financial partners in the quest for a merger and/or acquisition.◻ Instituted SOPs for enhanced business controls and service consistency to cure a long legacy of employee-related shrinkage. In the same breath introduced a new loss control team that helped to reduce stock loss to below 0.5%.◻ Created and implemented new store designs and in-store layouts and re-merchandised the flagship store Sarit Centre and Koinange stores, which boosted customer satisfaction levels and impacted improved sales.My Accomplishments:🏆 Streamlined operations through efficient labour arrangements and resource utilisation contributing to improved operating margins by 30%.🏆 Drove increased revenue growth through the introduction of a revolutionary concept, which included the set of up of a Fresh Departments of Hot Deli in at least 4 sites that progressively serve as the premier earners of the stores. -
Marketing | Business Development | It Operations | Purchasing RolesNaivas Limited Oct 2010 - Aug 2015Nairobi, KeIn this capacity, I served as the most senior non-family member leading a team of 50 senior and branch managers. Key Contributions:◻ Successfully rebranded the supermarket chain, repositioning it from a Tier 3 to a Key Account, and oversaw the branch expansion from an existing store network of 9 to 36 stores.◻ Pioneered the growth of non-sales revenue from 0.6% of sales to 1.95% of turnover and created a Corporate Sales function that contributed to 1% of sales.◻ Initiated & spearheaded the development of a Transformational seven (7) year strategy with the assistance of external consultants.◻ Introduced and managed the Naivas Private Label contributing to four (4) categories which became market leaders within the first quarter of launch.My Accomplishments:🏆 Increased Gross Margins from 11.3%to 17% within three years through Strategic Supplier management, Innovative Category management and Optimization of Operations particularly through the introduction of key departments and business lines.🏆 Evolved the Loyalty and Reward program at Naivas from a shared platform with a competitor in 2011 and 2014; and successfully introduced the first Visa-branded reward card system in Kenya. (Loyalty program membership stands at 780,000).
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Marketing, It, Strategy And Business DevelopmentTusker Mattress Mar 2004 - Sep 2010During my tenure, I developed cutting-edge strategies and implementation plans aimed at increasing market penetration within the firm’s 46 stores across the country.Key achievements:◻ Championed for the rebranding Tusker Mattress to Tuskys hence creating a robust digital presence and increasing the company sales by 30%.◻ Introduced the technology platform to move from an insecure and ancient DOS based system to a Windows platform that allowed for flexibility and system optimisation. ◻ Led the Strategy team in formulating a 10-year Strategic Plan for the company and was instrumental in the follow up to the implementation. ◻ Outlined the Operations, Marketing, Purchasing and IT manual that improved company productivity and facilitated the seamless flow of operations within the company.◻ Authorized the successful completion of the first hyper supermarket; Tuskys Hyper at T-Mall. ◻ Introduced the Express Store concept after a US market visit and thereby introducing the ‘Chap Chap’ concept that today caters for 25% of Tuskys branch network ◻ Drove profit margins by 15.9% through the introduction of the first in-store Hot Food Deli, Milk Machines and Bakery. Introduced Shop in Shop concept to add to the non-sales revenue.◻ Pioneered the Loyalty and Reward Program in 2008.◻ Introduced Joint Business Planning with suppliers, strengthening supplier support and contributing to improved margins.◻ Pioneered in store branding concepts and concept designs g. Furniture, HotJunctions, focus points etc.
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Marketing | It | Business Development ManagerEnkarasha Departmental Store 2007 - 2010A sister company of Tusker Mattresses Limited designed to fill in the gap of affordable middle to upper class clothing needs. We visited similar stores in New York where we mapped out the expected layouts, growth and substance. Key Contributions:◻ Oversaw the development and execution of the Enkarasha concept including defining Standard Operating Procedures, store design and implementing an appropriate IT platform.◻ Defined and introduced the brand and brand name Enkarasha. ◻ Led the opening of four (4) Kenyan stores and oversaw operations and branding of each store. ◻ Authorized the Technical and Operations turnkey project team in opening Enkarasha Uganda. ◻ Led the marketing department in creating Above-The-Line, ATL and Below-The-Line, BTL marketing campaigns including fashion events. ◻ Positioned the store as the preferred store for VIP dressing by State House, Kenya.
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General ManagerTarget Promotion Kenya Jan 2001 - Mar 2005The company employed more than 850 people at any given time. Joined the company as a trade supervisor, was promoted to the post of the General Manager in 18 months while still at University. Key Contributions:◻ Part of the team that introduced outsourced staff management and successfully pitched for third party casual staff for Uchumi Supermarket Ltd. ◻ Pitched and won several Below the Line Marketing contracts for the company notably Airtel then Kencell ,Unilever Kenya Ltd and Johnson Wax Ltd. ◻ Launched new products for key companies notably EABL then KBL.◻ Penetrated previously untapped sales pipelines through effectively mapping out trade routes and promotions.
Willy Kimani Skills
Willy Kimani Education Details
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University Of NairobiSociology -
Lenana SchoolKenya Certificate Of Secondary Education
Frequently Asked Questions about Willy Kimani
What company does Willy Kimani work for?
Willy Kimani works for Jaza Retail
What is Willy Kimani's role at the current company?
Willy Kimani's current role is Founder @ JAZA | Start-up Ventures, Retail.
What is Willy Kimani's email address?
Willy Kimani's email address is wi****@****ail.com
What schools did Willy Kimani attend?
Willy Kimani attended University Of Nairobi, Lenana School.
What skills is Willy Kimani known for?
Willy Kimani has skills like Marketing Strategy, Retail, Business Strategy, Social Media Marketing, Online Marketing, Strategic Planning, Sales Management, Business Development, Business Intelligence, Management, Customer Service, Team Leadership.
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