Willy Leichter work email
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Innovative and highly experienced marketing professional with a successful track record of delivering business growth for global technology companies. Extensive hands-on and management experience in all areas of outbound marketing including corporate communications, analyst relations, lead generation, digital marketing, product marketing and product management.• Team Leadership: Built and managed successful marketing teams for rapidly growing technology companies. Supervised direct reports, agencies and cross-functional teams in product development, major launches, global campaigns, and marketing initiatives.• Marketing communications: Expert in creating differentiating positioning, messaging, web content and sales tools. Prolific content creator, developing a wide array of innovative tools, websites, publications, online demonstrations, videos, collateral, presentations, webcasts, and white papers.• Product marketing: Led successful go-to-market activities for product lines in cloud security, web security, data loss prevention, email security, encryption, and authentication.• Global marketing campaigns: Directed marketing, sales, and channel initiatives in Europe, Asia, and Latin America. Worked in France from 2010 to 2011.• Sales support: Global experience advising enterprise customers and and supporting sales teams. through training, tools, competitive material, RFPs, and direct field support.• Analyst engagement: Maintain strong working relationships with key industry analysts including Gartner, IDC, Aberdeen, and Frost & Sullivan. Supervised product briefings, submissions and analyst tours. • Press and public speaking: Leading product spokesman with numerous national and global speaking engagements and press briefings. Received coverage in Forbes, Network Computing, SC Magazine, eWeek, Computer Reseller News, and the Wall Street Journal.
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Chief Marketing OfficerPointguard AiSan Jose, Ca, Us -
Chief Marketing OfficerAppsoc Dec 2023 - PresentSan Jose, Ca, UsAppSOC is a pioneer in developing security solutions to protect AI systems and connected applications. I manage all aspects of bringing this innovative solution to a rapidly emerging AI market, including positioning, website development, video production, and demos as well as traditional marketing tools. I am also building a team of startup marketing experts to capitalize on an exciting new market space for application security and vulnerability management. -
Vp Of MarketingCyware Oct 2022 - Nov 2023Jersey City, New Jersey, UsBuilt a new marketing team for an innovative TIP, SOAR, and security collaboration leader, driving positioning, lead generation, digital marketing, BDRs, and marketing systems. Drove analyst relations and secured significant coverage from Gartner and other analysts. marketing systems including Salesforce, HubSpot, and sales automation tools. -
Chief Marketing OfficerLogichub Aug 2021 - Sep 2022Mountain View, California, UsBuilt a new marketing team for an innovative SOAR and MDR leader, driving positioning, lead generation, digital marketing, and marketing systems. Re-positioned product lines to focus on automation across SOAR and MDR product lines. Rebuilt corporate website leading design, implementation, and content creation. Revamped marketing systems including Salesforce, HubSpot, and sales automation tools. Established thought leadership through extensive webinar and content creation programs, increasing inbound lead generation by 300%, more than doubling the qualified pipeline. -
Vice President, MarketingVirsec Systems Jun 2017 - Jun 2021San Jose, California, UsCategory-creating cybersecurity startup with innovative runtime memory protection technology. Built and led all facets of outbound marketing and product go-to-market including the creation of marketing systems and team leadership, product marketing, content development, website, digital marketing, and lead generation programs. Pioneered positioning and differentiation of new runtime security technology, gaining recognition by industry analysts and dozens of prestigious awards. Created successful PR and thought leadership programs to educate the market on new solutions. Drove all facets of demand generation including digital, social, events, webinars, and sales training. Led the design and creation of web content, papers, collateral, presentations, demos, and sales tools. Launched major product releases at marquee industry events including RSA, Black Hat and GITEX, and drove successful partner engagement in the US, Middle East, Asia, and Europe. -
Vice President Of MarketingCiphercloud Nov 2015 - Jun 2017Boston, Massachusetts, UsLed marketing team and agencies in all areas of outbound marketing including communications, demand generation, go-to-market activity, digital marketing, website development, product marketing, events, webinars, and all outbound programs. Revamped lead generation process, marketing operations, and analytics to deliver successful campaigns with a metrics-driven approach. Published Global Guide to Data Protection Laws, summarizing privacy laws in over 80 countries, including the upcoming EU GDPR. Driving launches new products, technologies and integrated solutions with major cloud providers including SAP, Salesforce, ServiceNow, and Adobe. -
Global Director Of Cloud SecurityCiphercloud Jan 2013 - Oct 2015Boston, Massachusetts, UsBuilt product marketing and marketing communications practices during rapid company growth, from startup to market leader in the hot cloud security space. Supported all aspects of outbound marketing and worked closely with product teams to bring emerging technologies to market. Acted as lead spokesman and product evangelist in webinars, public events, and with global customers and analysts. -
Director, Product & Solutions MarketingAxway Jul 2009 - Jan 2013Scottsdale, Az, UsResponsible for product marketing and global go-to-market activities for cloud-based offerings, and professional services. Worked from Paris, France from 2010 to 2011. Currently based in Redwood City, CA. -
Director Of Product MarketingWebsense Sep 2007 - Apr 2009Austin, Tx, UsResponsible for product marketing and go-to-market activities for the company's flagship Web security, and data leak prevention products, with annual revenue exceeding $300M. Supervised global launch of groundbreaking Web Security Gateway product addressing security challenges of dynamic Web 2.0 content. -
Director, Product MarketingTumbleweed Communications Apr 2005 - Aug 2007Broad responsibility managing product marketing activities for the company’s flagship line of email security products. Directed successful product launch of a new line of email security appliances including antispam, antivirus, content filtering, policy compliance, and encryption capabilities. Managed revamping of pricing structure, developing competitive positioning, and creating full complement of product collateral, sales presentations, Web content, and multimedia demos. Supervised training of sales staff and channel partners, and developed channel-focused marketing material for domestic and international partners.
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Director, Product MarketingSecure Computing Mar 2000 - Apr 2005UsManaged outbound product marketing and product planning for the SafeWord authentication and access control products, as well as the SmartFilter Web filtering product lines. Participated in company turn-around and growth from $30M to $100M+ annual revenue. -
Co-Founder, Marketing DirectorBeam Dynamics Nov 1996 - Feb 2000Founded and built company to design, manufacture and market state-of-the-art CAD/CAM laser cutting systems. Led market research, securing funding, product management, and launching marketing campaigns. Oversaw company growth from zero to $2M annually.
Willy Leichter Skills
Willy Leichter Education Details
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Stanford UniversityBa
Frequently Asked Questions about Willy Leichter
What company does Willy Leichter work for?
Willy Leichter works for Pointguard Ai
What is Willy Leichter's role at the current company?
Willy Leichter's current role is Chief Marketing Officer.
What is Willy Leichter's email address?
Willy Leichter's email address is wl****@****sec.com
What is Willy Leichter's direct phone number?
Willy Leichter's direct phone number is +140841*****
What schools did Willy Leichter attend?
Willy Leichter attended Stanford University.
What skills is Willy Leichter known for?
Willy Leichter has skills like Go To Market Strategy, Enterprise Software, Saas, Demand Generation, Dlp, Business Development, Analyst Relations, Channel.
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